Beauty and the Nerd Audience in Germany
Beauty and the Nerd has an estimated audience of 706,940 people in Germany. 46.9% are female, 53.1% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Loincloth, Home Delivery, Preacher (comics), Hakone, Kanagawa.
The average Beauty and the Nerd fan in Germany is 36.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Loincloth, Home Delivery, with strongest over-indexing on Israel (1.89× the country average). Demographically, the Beauty and the Nerd audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality TV
Demographics of Beauty and the Nerd fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 36.2 |
| Estimated audience size | 706,940 |
Audience persona
The typical Beauty and the Nerd fan in Germany is balanced, around 36.2 years old, with strong Indulgence tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 199,255 | 1.29× |
| Bayern | 111,845 | 0.98× |
| Baden-Württemberg | 96,037 | 1× |
| Niedersachsen | 77,825 | 1.13× |
| Hessen | 55,655 | 1.03× |
| Rheinland-Pfalz | 38,211 | 1.08× |
| Sachsen | 34,728 | 1× |
| Schleswig-Holstein | 30,514 | 1.2× |
| Berlin | 28,238 | 0.89× |
| Brandenburg | 23,058 | 1.05× |
| Sachsen-Anhalt | 18,101 | 0.99× |
| Thüringen | 16,181 | 0.9× |
| Hamburg | 15,720 | 0.98× |
| Saarland | 8,507 | 0.98× |
| Mecklenburg-Vorpommern | 7,746 | 0.57× |
| Bremen | 5,523 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 1.89× | Travel & Leisure |
| Loincloth | 2.63× | Fashion & Accessoires |
| Home Delivery | 1.83× | Food & Beverages |
| Preacher (comics) | 3.65× | Literature |
| Hakone, Kanagawa | 2.97× | Travel & Leisure |
| Zagreb | 1.83× | Travel & Leisure |
| Homesteading | 2.78× | Home & Garden |
| WonderJeans | 5.8× | Fashion & Accessoires |
| Volvo V60 | 1.97× | Cars & Mobility |
| Jaguar F-Pace | 2.55× | Cars & Mobility |
| Coworking | 1.55× | Business & Career |
| Information sensitivity | 1.98× | Technology & Electronics |
| Grimma | 3.02× | Travel & Leisure |
| Isola 2000 | 7.54× | Travel & Leisure |
| Celtic mythology | 1.89× | Arts & Culture |
| Moroccan riad | 2.11× | Politics & Society |
| Shahab Hosseini | 5.88× | Movies & TV |
| Google Home | 2.02× | Technology & Electronics |
| Isha Yoga | 3.47× | Sports |
| Keeper (password manager) | 1.51× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.2 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Sports Activity | POWER | 1.1 |
| Pet Ownership | JOY | 1.06 |
| Early Adopter Mentality | POWER | 1.04 |
| DIY Mentality | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.5% |
| Austria | 5.4% |
| Switzerland | 4.2% |
See Beauty and the Nerd audiences in other countries
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Frequently asked questions
How many fans does Beauty and the Nerd have in Germany?
Beauty and the Nerd has an estimated audience of 706,940 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beauty and the Nerd fans?
46.9% of Beauty and the Nerd fans are female, 53.1% are male, with an average age of 36.2 years.
Which brands do Beauty and the Nerd fans like most?
Beauty and the Nerd fans show strongest brand affinity for Israel (1.89×), Loincloth (2.63×), and Home Delivery (1.83×) over the country average.
Where do Beauty and the Nerd fans live in Germany?
Beauty and the Nerd fans in Germany are most concentrated in Nordrhein-Westfalen (reach 199,255), Bayern (reach 111,845), and Baden-Württemberg (reach 96,037). These three regions account for the largest share of the active audience.
What other brands do Beauty and the Nerd fans also like?
Beyond Beauty and the Nerd itself, the audience over-indexes on Loincloth (2.63×), Home Delivery (1.83×), Preacher (comics) (3.65×), and Hakone, Kanagawa (2.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beauty and the Nerd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.