Beauty and the Nerd Audience in Germany
A data profile of the people who buy, follow and care about Beauty and the Nerd in Germany — modelled from more than twelve digital signal sources. Beauty and the Nerd has an estimated audience of 587,095 people in Germany.
The average Beauty and the Nerd fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tinder, Tagesschau, Nature, with strongest over-indexing on Tinder (26.35× the country average).
Demographically, the Beauty and the Nerd audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Beauty and the Nerd fan in Germany is balanced, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Tinder.
At a glance
The key figures that characterise the Beauty and the Nerd profile in Germany.
Search interest · 12-month trend
Demographics of Beauty and the Nerd viewers
46.8% are female, 53.2% are male, average age 34.5.
Gender split
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 34.5 |
| Estimated audience size | 587,095 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Beauty and the Nerd audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 86.1% |
| Austria | 5.5% |
| Switzerland | 4.2% |
Geography
Where the Beauty and the Nerd audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.20× | |
| 02 | Schleswig-Holstein | ~30K | 1.16× | |
| 03 | Niedersachsen | ~70K | 1.11× | |
| 04 | Rheinland-Pfalz | ~40K | 1.06× | |
| 05 | Brandenburg | ~20K | 1.06× | |
| 06 | Sachsen-Anhalt | ~20K | 1.04× | |
| 07 | Sachsen | ~30K | 1.03× | |
| 08 | Saarland | ~8K | 1.01× | |
| 09 | Hessen | ~50K | 0.99× | |
| 10 | Baden-Württemberg | ~90K | 0.97× | |
| 11 | Hamburg | ~10K | 0.96× | |
| 12 | Bayern | ~100K | 0.95× | |
| 13 | Thüringen | ~20K | 0.95× | |
| 14 | Bremen | ~5K | 0.94× | |
| 15 | Berlin | ~30K | 0.86× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Beauty and the Nerd audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 26.35× | ||
| 02 | The Departed | Movies & TV | 7.66× | ||
| 03 | James Marsden | Movies & TV | 6.90× | ||
| 04 | Fargo (film) | Movies & TV | 6.68× | ||
| 05 | Alexander Skarsgård | Movies & TV | 6.17× | ||
| 06 | Nicholas Hoult | Movies & TV | 4.35× | ||
| 07 | Kelly Osbourne | Music & Radio | 4.09× | ||
| 08 | Oblivion (2013 film) | Movies & TV | 3.43× | ||
| 09 | Real property | Home & Garden | 2.50× | ||
| 10 | Nina Chuba | Music & Radio | 2.50× | ||
| 11 | Western Union | Business & Career | 2.32× | ||
| 12 | Volunteering | Politics & Society | 2.21× | ||
| 13 | Kitchen | Home & Garden | 1.78× | ||
| 14 | Tagesschau | Movies & TV | 1.77× | ||
| 15 | Singer-songwriter | Music & Radio | 1.73× | ||
| 16 | Focus | News | 1.70× | ||
| 17 | Transfermarkt | Sports | 1.63× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.57× | ||
| 19 | Musical instrument | Music & Radio | 1.56× | ||
| 20 | Nature | Home & Garden | 1.50× |
Personality of the Beauty and the Nerd audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.37× | |
| Community Orientation | OPEN | 1.28× | |
| Patriotism | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.85× | |
| DIY Mentality | THRILL | 0.93× | |
| Design Affinity | PREMIUM | 0.94× |
Frequently asked questions
How many fans does Beauty and the Nerd have in Germany?
Beauty and the Nerd has an estimated audience of 587,095 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beauty and the Nerd viewers?
46.8% of Beauty and the Nerd fans are female, 53.2% are male, with an average age of 34.5 years.
Which brands do Beauty and the Nerd fans like most?
Beauty and the Nerd fans show strongest brand affinity for Tinder (26.35×), Tagesschau (1.77×), and Nature (1.5×) over the country average.
Where do Beauty and the Nerd fans live in Germany?
Beauty and the Nerd fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Beauty and the Nerd fans also like?
Beyond Beauty and the Nerd itself, the audience over-indexes on Tagesschau (1.77×), Nature (1.5×), Kitchen (1.78×), and Volunteering (2.21×) compared to the Germany average.
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See Beauty and the Nerd audiences in other countries
- Beauty and the Nerd — United States
- Beauty and the Nerd — United Kingdom
- Beauty and the Nerd — France
- Beauty and the Nerd — Italy
- Beauty and the Nerd — Spain
- Beauty and the Nerd — Brazil
- Beauty and the Nerd — Japan
- Beauty and the Nerd — South Korea
- Beauty and the Nerd — India
- Beauty and the Nerd — Canada
- Beauty and the Nerd — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beauty and the Nerd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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