Rascasse Audience Intelligence

Sarah Knappik Audience in Germany

A data profile of the people who buy, follow and care about Sarah Knappik in Germany — modelled from more than twelve digital signal sources. Sarah Knappik has an estimated audience of 632,149 people in Germany.

#5among Reality TV in Germany#1700among Person in Germany#1399in Movies & TV

The average Sarah Knappik fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include RTL Television, Nature, Tagesschau, with strongest over-indexing on RTL Television (3.42× the country average).

Demographically, the Sarah Knappik audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sarah Knappik fan in Germany is more female, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for RTL Television.

Category: Movies & TV · Type: Person · Subtype: Reality TV

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sarah Knappik profile in Germany.

Audience size
632K
in Germany
Gender
57.1%♀
42.9% male
Age
36.6
average years
Country rank
#9678
Person in Germany
Fig. 01

Search interest · 12-month trend

+265%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sarah Knappik fans

57.1% are female, 42.9% are male, average age 36.6.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Sarah Knappik audience in Germany
MetricValue
Female57.1%
Male42.9%
Average age36.6
Estimated audience size632,149
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Sarah Knappik audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3921%
40-4919%
50+14%
Fig. 04

Worldwide distribution

86.7%

of the worldwide Sarah Knappik audience comes from Germany.

Worldwide audience distribution share by country for Sarah Knappik
CountryShare
Germany86.7%
Austria6.7%
Switzerland3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sarah Knappik audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sarah Knappik fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~20K1.32×
02Nordrhein-Westfalen~100K1.22×
03Schleswig-Holstein~20K1.22×
04Sachsen-Anhalt~10K1.21×
05Niedersachsen~50K1.09×
06Thüringen~10K1.04×
07Rheinland-Pfalz~20K1.02×
08Sachsen~20K0.99×
09Saarland~5K0.99×
10Berlin~20K0.93×
11Hamburg~9K0.89×
12Hessen~30K0.86×
13Bremen~3K0.83×
14Bayern~60K0.81×
15Baden-Württemberg~50K0.81×
16Mecklenburg-Vorpommern~7K0.81×
Fig. 06

Affinity by region

Affinity by region — Sarah Knappik, Germany
0.81×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sarah Knappik audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sarah Knappik audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV4.08×
02RTL aktuellMovies & TV3.80×
03Alles was zähltMovies & TV3.52×
04RTL TelevisionMovies & TV3.42×
05Dieter BohlenMusic & Radio3.33×
06BeetlejuiceMovies & TV3.08×
07Roland KaiserMusic & Radio2.56×
08Let's Dance (German TV series)Movies & TV2.39×
09NatureHome & Garden2.31×
10VolunteeringPolitics & Society2.23×
11VacationsTravel & Leisure2.12×
12TagesschauMovies & TV2.01×
13TransfermarktSports2.01×
14Wetter.comHome & Garden1.95×
15FamilyKids & Family1.80×
16KitchenHome & Garden1.70×
17Müller (company)Food & Beverages1.63×
18Netto Marken-DiscountShopping1.59×
19TikTokInternet & Social Media1.58×
20AirbnbTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sarah Knappik audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sarah Knappik audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.28×
PatriotismCONSERVATISM1.28×
Community OrientationOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sarah Knappik audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.85×
Sports ActivityPOWER0.87×
Career OrientationPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sarah Knappik have in Germany?

Sarah Knappik has an estimated audience of 632,149 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sarah Knappik fans?

57.1% of Sarah Knappik fans are female, 42.9% are male, with an average age of 36.6 years.

03

Which brands do Sarah Knappik fans like most?

Sarah Knappik fans show strongest brand affinity for RTL Television (3.42×), Nature (2.31×), and Tagesschau (2.01×) over the country average.

04

Where do Sarah Knappik fans live in Germany?

Sarah Knappik fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sarah Knappik fans also like?

Beyond Sarah Knappik itself, the audience over-indexes on Nature (2.31×), Tagesschau (2.01×), Family (1.8×), and TikTok (1.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Reality TV audiences in Germany

See Sarah Knappik audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sarah Knappik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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