Sarah Knappik Audience in Germany
Sarah Knappik has an estimated audience of 430,036 people in Germany. 55.7% are female, 44.3% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Stradivarius, Product design, Progressive rock.
The average Sarah Knappik fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Stradivarius, with strongest over-indexing on Rossmann (1.72× the country average). Demographically, the Sarah Knappik audience skews more female with an average age of 35.7, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Reality TV
Demographics of Sarah Knappik fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 35.7 |
| Estimated audience size | 430,036 |
Audience persona
The typical Sarah Knappik fan in Germany is more female, around 35.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,819 | 1.26× |
| Bayern | 56,970 | 0.82× |
| Baden-Württemberg | 48,172 | 0.82× |
| Niedersachsen | 46,190 | 1.11× |
| Hessen | 28,688 | 0.88× |
| Rheinland-Pfalz | 22,534 | 1.05× |
| Sachsen | 21,184 | 1× |
| Schleswig-Holstein | 19,148 | 1.24× |
| Berlin | 18,131 | 0.94× |
| Brandenburg | 17,851 | 1.34× |
| Sachsen-Anhalt | 13,294 | 1.19× |
| Thüringen | 11,425 | 1.04× |
| Hamburg | 8,653 | 0.89× |
| Mecklenburg-Vorpommern | 5,640 | 0.69× |
| Saarland | 5,046 | 0.96× |
| Bremen | 2,834 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.72× | Shopping |
| Home Office | 1.98× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Product design | 1.79× | Business & Career |
| Progressive rock | 1.71× | Music & Radio |
| Loincloth | 2.51× | Fashion & Accessoires |
| Time (magazine) | 1.58× | News |
| Škoda Kodiaq | 1.52× | Cars & Mobility |
| Huizen | 4.27× | Travel & Leisure |
| Home Delivery | 1.85× | Food & Beverages |
| Keeper (password manager) | 2.64× | Technology & Electronics |
| Preacher (comics) | 4.11× | Literature |
| Corfu (regional unit) | 1.73× | Travel & Leisure |
| Zagreb | 2.07× | Travel & Leisure |
| Volvo V60 | 2.38× | Cars & Mobility |
| Competitive dance | 2.38× | Sports |
| Mohamed Salah | 1.56× | Sports |
| Horb am Neckar | 3.41× | Travel & Leisure |
| Theocracy | 3.99× | Music & Radio |
| Pantsuit | 2.52× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.34 |
| DIY Mentality | THRILL | 1.09 |
| Sports Activity | POWER | 1.09 |
| Pet Ownership | JOY | 1.04 |
| Healthy Lifestyle | BALANCE | 1.01 |
| Indulgence | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.7% |
| Austria | 7.4% |
| Switzerland | 3.2% |
See Sarah Knappik audiences in other countries
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Frequently asked questions
How many fans does Sarah Knappik have in Germany?
Sarah Knappik has an estimated audience of 430,036 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sarah Knappik fans?
55.7% of Sarah Knappik fans are female, 44.3% are male, with an average age of 35.7 years.
Which brands do Sarah Knappik fans like most?
Sarah Knappik fans show strongest brand affinity for Rossmann (1.72×), Home Office (1.98×), and Stradivarius (1.97×) over the country average.
Where do Sarah Knappik fans live in Germany?
Sarah Knappik fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,819), Bayern (reach 56,970), and Baden-Württemberg (reach 48,172). These three regions account for the largest share of the active audience.
What other brands do Sarah Knappik fans also like?
Beyond Sarah Knappik itself, the audience over-indexes on Home Office (1.98×), Stradivarius (1.97×), Product design (1.79×), and Progressive rock (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sarah Knappik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.