A data profile of the people who buy, follow and care about Princess Charming in Germany — modelled from more than twelve digital signal sources. Princess Charming has an estimated audience of 774,375 people in Germany.
The average Princess Charming fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Dua Lipa, Tagesschau, Reggaeton, with strongest over-indexing on Dua Lipa (10.55× the country average).
Demographically, the Princess Charming audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Princess Charming fan in Germany is more female, around 35.9 years old, with strong Community Orientation tendencies and a notable affinity for Dua Lipa.
The key figures that characterise the Princess Charming profile in Germany.
56.5% are female, 43.5% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 35.9 |
| Estimated audience size | 774,375 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Princess Charming audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 78.9% |
| Switzerland | 5.9% |
| Austria | 5.6% |
Where the Princess Charming audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~50K | 1.40× | |
| 02 | Hamburg | ~20K | 1.28× | |
| 03 | Nordrhein-Westfalen | ~200K | 1.16× | |
| 04 | Sachsen | ~50K | 1.15× | |
| 05 | Niedersachsen | ~90K | 1.06× | |
| 06 | Bremen | ~7K | 1.05× | |
| 07 | Schleswig-Holstein | ~30K | 1.02× | |
| 08 | Bayern | ~100K | 0.97× | |
| 09 | Rheinland-Pfalz | ~40K | 0.97× | |
| 10 | Baden-Württemberg | ~100K | 0.96× | |
| 11 | Hessen | ~60K | 0.95× | |
| 12 | Brandenburg | ~20K | 0.89× | |
| 13 | Saarland | ~9K | 0.88× | |
| 14 | Thüringen | ~20K | 0.83× | |
| 15 | Sachsen-Anhalt | ~20K | 0.82× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.75× |
The strongest cross-interests of the Princess Charming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dua Lipa | Music & Radio | 10.55× | ||
| 02 | Chyler Leigh | Fashion & Accessoires | 9.95× | ||
| 03 | Broadway theatre | Travel & Leisure | 4.60× | ||
| 04 | Reggaeton | Music & Radio | 4.35× | ||
| 05 | Travel Blogger | Travel & Leisure | 4.07× | ||
| 06 | Cultural heritage | Politics & Society | 3.51× | ||
| 07 | Kelly Osbourne | Music & Radio | 3.32× | ||
| 08 | Catholic Church | Politics & Society | 3.02× | ||
| 09 | Watercolor painting | Arts & Culture | 2.74× | ||
| 10 | Crime fiction | Literature | 2.49× | ||
| 11 | Livemusic | Music & Radio | 2.21× | ||
| 12 | RTL Television | Movies & TV | 2.15× | ||
| 13 | Robert Redford | Movies & TV | 2.15× | ||
| 14 | Pastry | Food & Beverages | 2.00× | ||
| 15 | Focus | News | 1.98× | ||
| 16 | Tagesschau | Movies & TV | 1.85× | ||
| 17 | Kitchen | Home & Garden | 1.76× | ||
| 18 | Volunteering | Politics & Society | 1.75× | ||
| 19 | Transfermarkt | Sports | 1.66× | ||
| 20 | Batman | Movies & TV | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.59× | |
| Spirituality | BALANCE | 1.51× | |
| Travelling | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.90× | |
| Career Orientation | POWER | 0.96× | |
| Convenience Orientation | PREMIUM | 0.97× |
Princess Charming has an estimated audience of 774,375 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
56.5% of Princess Charming fans are female, 43.5% are male, with an average age of 35.9 years.
Princess Charming fans show strongest brand affinity for Dua Lipa (10.55×), Tagesschau (1.85×), and Reggaeton (4.35×) over the country average.
Princess Charming fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Princess Charming itself, the audience over-indexes on Tagesschau (1.85×), Reggaeton (4.35×), Broadway theatre (4.6×), and Livemusic (2.21×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Princess Charming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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