Benno Audience in Germany
Benno has an estimated audience of 288,749 people in Germany. 53.7% are female, 46.3% are male, average age 24.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Shirin David, Haftbefehl, SSIO, German hip hop, Ufo361.
The average Benno fan in Germany is 24.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Shirin David, Haftbefehl, SSIO, with strongest over-indexing on Shirin David (29.6× the country average). Demographically, the Benno audience skews balanced with an average age of 24.6, and over-indexes on personality traits such as Luxury Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Benno fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 24.6 |
| Estimated audience size | 288,749 |
Audience persona
The typical Benno fan in Germany is balanced, around 24.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Shirin David.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,370 | 1.26× |
| Bayern | 72,974 | 0.96× |
| Baden-Württemberg | 64,237 | 1× |
| Niedersachsen | 53,489 | 1.17× |
| Hessen | 34,483 | 0.96× |
| Berlin | 24,405 | 1.16× |
| Sachsen | 21,325 | 0.92× |
| Rheinland-Pfalz | 21,299 | 0.9× |
| Brandenburg | 16,581 | 1.14× |
| Schleswig-Holstein | 16,570 | 0.98× |
| Hamburg | 12,711 | 1.2× |
| Thüringen | 10,379 | 0.87× |
| Sachsen-Anhalt | 9,892 | 0.81× |
| Mecklenburg-Vorpommern | 7,382 | 0.82× |
| Saarland | 5,262 | 0.91× |
| Bremen | 3,770 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shirin David | 29.6× | Beauty & Wellness |
| Haftbefehl | 19.31× | Music & Radio |
| SSIO | 20.62× | Music & Radio |
| German hip hop | 17.06× | Music & Radio |
| Ufo361 | 27.2× | Music & Radio |
| Borussia Dortmund | 1.79× | Sports |
| Bushido | 7.82× | Music & Radio |
| Adriana Lima | 9.25× | Fashion & Accessoires |
| Spiegel Online | 2.08× | News |
| FIFA World Cup | 1.88× | Sports |
| Reezy | 18.95× | Music & Radio |
| Shindy | 16.51× | Music & Radio |
| FC Bayern Munich | 1.65× | Sports |
| Tipico | 2.83× | Games |
| Drop shipping | 2.67× | Shopping |
| SV Werder Bremen | 2.06× | Sports |
| Primark | 2.47× | Shopping |
| Bundesliga | 1.63× | Sports |
| Lieferando.de | 2.03× | Food & Beverages |
| Breuninger | 2.54× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.36 |
| Individualism | JOY | 1.19 |
| Social Media Usage | JOY | 1.16 |
| Early Adopter Mentality | POWER | 1.15 |
| Sustainability | BALANCE | 1.14 |
| Patriotism | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 70.3% |
| United States | 5.8% |
| Italy | 5.7% |
See Benno audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Benno have in Germany?
Benno has an estimated audience of 288,749 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Benno fans?
53.7% of Benno fans are female, 46.3% are male, with an average age of 24.6 years.
Which brands do Benno fans like most?
Benno fans show strongest brand affinity for Shirin David (29.6×), Haftbefehl (19.31×), and SSIO (20.62×) over the country average.
Where do Benno fans live in Germany?
Benno fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,370), Bayern (reach 72,974), and Baden-Württemberg (reach 64,237). These three regions account for the largest share of the active audience.
What other brands do Benno fans also like?
Beyond Benno itself, the audience over-indexes on Haftbefehl (19.31×), SSIO (20.62×), German hip hop (17.06×), and Ufo361 (27.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Benno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.