Benno Audience in Germany
A data profile of the people who buy, follow and care about Benno in Germany — modelled from more than twelve digital signal sources. Benno has an estimated audience of 433,707 people in Germany.
The average Benno fan in Germany is 23.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Shirin David, Haftbefehl, Nina Chuba, with strongest over-indexing on Shirin David (22.36× the country average).
Demographically, the Benno audience skews balanced with an average age of 23.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Benno fan in Germany is balanced, around 23.3 years old, with strong Extroversion tendencies and a notable affinity for Shirin David.
At a glance
The key figures that characterise the Benno profile in Germany.
Search interest · 12-month trend
Demographics of Benno fans
45.0% are female, 55.0% are male, average age 23.3.
Gender split
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 23.3 |
| Estimated audience size | 433,707 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 72% | |
| 20-29 | 19% | |
| 30-39 | 5% | |
| 40-49 | 3% | |
| 50+ | 1% |
Worldwide distribution
of the worldwide Benno audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 73.8% |
| Austria | 6.2% |
| Switzerland | 5.3% |
Geography
Where the Benno audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 1.22× | |
| 02 | Hamburg | ~10K | 1.17× | |
| 03 | Niedersachsen | ~50K | 1.14× | |
| 04 | Berlin | ~30K | 1.14× | |
| 05 | Brandenburg | ~20K | 1.13× | |
| 06 | Baden-Württemberg | ~70K | 1.00× | |
| 07 | Schleswig-Holstein | ~20K | 0.99× | |
| 08 | Bremen | ~4K | 0.97× | |
| 09 | Hessen | ~40K | 0.96× | |
| 10 | Bayern | ~80K | 0.95× | |
| 11 | Saarland | ~6K | 0.95× | |
| 12 | Sachsen | ~20K | 0.93× | |
| 13 | Thüringen | ~10K | 0.91× | |
| 14 | Rheinland-Pfalz | ~20K | 0.90× | |
| 15 | Mecklenburg-Vorpommern | ~8K | 0.87× | |
| 16 | Sachsen-Anhalt | ~10K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Benno audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shirin David | Beauty & Wellness | 22.36× | ||
| 02 | Haftbefehl | Music & Radio | 16.21× | ||
| 03 | Reezy | Music & Radio | 14.89× | ||
| 04 | Ayliva | Music & Radio | 12.05× | ||
| 05 | Monet192 | Music & Radio | 10.79× | ||
| 06 | Ikkimel | Music & Radio | 9.93× | ||
| 07 | Nina Chuba | Music & Radio | 9.76× | ||
| 08 | RAF Camora | Music & Radio | 8.83× | ||
| 09 | Apache 207 | Music & Radio | 8.28× | ||
| 10 | Farid Bang | Music & Radio | 6.90× | ||
| 11 | Bushido | Music & Radio | 6.71× | ||
| 12 | SSIO | Music & Radio | 6.56× | ||
| 13 | German hip hop | Music & Radio | 6.00× | ||
| 14 | Deutschrap | Music & Radio | 5.78× | ||
| 15 | Sido | Music & Radio | 4.69× | ||
| 16 | Madison Beer | Music & Radio | 4.59× | ||
| 17 | Finch | Music & Radio | 4.50× | ||
| 18 | Cro (rapper) | Music & Radio | 4.03× | ||
| 19 | Vincent Kompany | Sports | 3.06× | ||
| 20 | Primark | Shopping | 1.89× |
Personality of the Benno audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.43× | |
| Early Adopter Mentality | POWER | 1.19× | |
| Individualism | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Spirituality | BALANCE | 0.72× | |
| DIY Mentality | THRILL | 0.73× |
Frequently asked questions
How many fans does Benno have in Germany?
Benno has an estimated audience of 433,707 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Benno fans?
45.0% of Benno fans are female, 55.0% are male, with an average age of 23.3 years.
Which brands do Benno fans like most?
Benno fans show strongest brand affinity for Shirin David (22.36×), Haftbefehl (16.21×), and Nina Chuba (9.76×) over the country average.
Where do Benno fans live in Germany?
Benno fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Benno fans also like?
Beyond Benno itself, the audience over-indexes on Haftbefehl (16.21×), Nina Chuba (9.76×), Ikkimel (9.93×), and Ayliva (12.05×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Hip hop audiences in Germany
- Finch (4,588,138)
- Haftbefehl (3,813,869)
- Nina Chuba (3,359,108)
- Bad Bunny (2,711,989)
- Ikkimel (2,659,213)
See Benno audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Benno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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