Buddy film Audience in Germany

Buddy film logo

Buddy film has an estimated audience of 938,105 people in Germany. 52.7% are female, 47.3% are male, average age 29.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Spiegel Online, Deichmann, Rossmann, Airbnb.

The average Buddy film fan in Germany is 29.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Spiegel Online, Deichmann, with strongest over-indexing on Harry Potter (1.67× the country average). Demographically, the Buddy film audience skews balanced with an average age of 29.1, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

Demographics of Buddy film fans

Demographic split for Buddy film audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age29.1
Estimated audience size938,105

Audience persona

The typical Buddy film fan in Germany is balanced, around 29.1 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.

Top regions in Germany

Top regions ranked by reach for Buddy film in Germany
RegionReachAffinity
Nordrhein-Westfalen210,0351.02×
Bayern150,397
Baden-Württemberg127,804
Niedersachsen103,8811.14×
Hessen72,1751.01×
Sachsen44,1460.96×
Rheinland-Pfalz44,0050.94×
Berlin37,4500.89×
Schleswig-Holstein30,5940.91×
Brandenburg27,5840.95×
Sachsen-Anhalt27,0561.11×
Thüringen23,4010.98×
Hamburg19,5490.92×
Mecklenburg-Vorpommern16,6570.93×
Saarland11,8281.03×
Bremen9,7501.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buddy film audience
BrandAffinityCategory
Harry Potter1.67×Movies & TV
Spiegel Online1.82×News
Deichmann1.73×Shopping
Rossmann1.67×Shopping
Airbnb1.53×Travel & Leisure
The Incredibles10.48×Movies & TV
Primark1.69×Shopping
Gute Zeiten, schlechte Zeiten1.74×Movies & TV
Helene Fischer1.51×Music & Radio
Disneyland2.32×Travel & Leisure
Finding Nemo5.97×Movies & TV
Pet store1.62×Pets & Animals
Disney Princess3.23×Kids & Family
Florian Silbereisen1.58×Music & Radio
Heidi Klum1.77×Fashion & Accessoires
Seth Rogen5.99×Movies & TV
ProSieben1.57×Movies & TV
Jennifer Lawrence2.41×Movies & TV
Mickey Mouse2.93×Movies & TV
Manuel Neuer1.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buddy film audience
TraitClusterScore
ExtroversionTHRILL1.47
PatriotismCONSERVATISM1.26
Pet OwnershipJOY1.25
LGBTQ+ IdentityOPEN1.24
DIY MentalityTHRILL1.13
CreativityOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Buddy film
CountryShare
United States37.1%
India6.9%
United Kingdom6.0%

See Buddy film audiences in other countries

More Movie genre audiences in Germany

Frequently asked questions

How many fans does Buddy film have in Germany?

Buddy film has an estimated audience of 938,105 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Buddy film fans?

52.7% of Buddy film fans are female, 47.3% are male, with an average age of 29.1 years.

Which brands do Buddy film fans like most?

Buddy film fans show strongest brand affinity for Harry Potter (1.67×), Spiegel Online (1.82×), and Deichmann (1.73×) over the country average.

Where do Buddy film fans live in Germany?

Buddy film fans in Germany are most concentrated in Nordrhein-Westfalen (reach 210,035), Bayern (reach 150,397), and Baden-Württemberg (reach 127,804). These three regions account for the largest share of the active audience.

What other brands do Buddy film fans also like?

Beyond Buddy film itself, the audience over-indexes on Spiegel Online (1.82×), Deichmann (1.73×), Rossmann (1.67×), and Airbnb (1.53×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Buddy film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.