Rascasse Audience Intelligence

Buddy film Audience in United States

A data profile of the people who buy, follow and care about Buddy film in United States — modelled from more than twelve digital signal sources. Buddy film has an estimated audience of 8,720,321 people in United States.

#33among Movie genre in United States#2559among Topic in United States#317in Movies & TV

The average Buddy film fan in United States is 30.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Britney Spears, Anne Hathaway, Internet celebrity, with strongest over-indexing on Britney Spears (1.7× the country average).

Demographically, the Buddy film audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Career Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buddy film fan in United States is balanced, around 30.7 years old, with strong Career Orientation tendencies and a notable affinity for Britney Spears.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buddy film profile in United States.

Audience size
8.7M
in United States
Gender
54.3%♀
45.7% male
Age
30.7
average years
Country rank
#4078
Topic in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buddy film fans

54.3% are female, 45.7% are male, average age 30.7.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Buddy film audience in United States
MetricValue
Female54.3%
Male45.7%
Average age30.7
Estimated audience size8,720,321
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Buddy film audience in United States
Age bracketShare%
16-1941%
20-2925%
30-3916%
40-4912%
50+6%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Buddy film audience comes from United States.

Worldwide audience distribution share by country for Buddy film
CountryShare
United States37.1%
India6.9%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buddy film audience in United States is strongest.

Fig. 05

Top regions by affinity

Buddy film fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.36×
02Alaska~20K1.28×
03North Dakota~20K1.20×
04South Dakota~20K1.15×
05Montana~30K1.12×
06New York~500K1.11×
07Maine~30K1.11×
08Rhode Island~30K1.09×
09Washington, District of Columbia~30K1.08×
10Delaware~30K1.07×
11New Hampshire~40K1.05×
12Utah~80K1.04×
13California~1M1.03×
14Massachusetts~200K1.03×
15West Virginia~40K1.02×
16Hawaii~40K1.02×
17Idaho~40K1.00×
18Washington~200K0.98×
19Oregon~100K0.98×
20Connecticut~80K0.97×
21New Mexico~40K0.97×
22Nebraska~40K0.97×
23Mississippi~70K0.95×
24Arkansas~70K0.94×
25Kansas~60K0.94×
26Maryland~100K0.92×
27Minnesota~100K0.92×
28Iowa~70K0.92×
29Wisconsin~100K0.91×
30Louisiana~100K0.91×
31Virginia~200K0.90×
32Indiana~100K0.90×
33Missouri~100K0.90×
34Colorado~100K0.90×
35Kentucky~100K0.90×
36Oklahoma~90K0.90×
37Nevada~80K0.90×
38Illinois~300K0.88×
39Alabama~100K0.88×
40Ohio~200K0.87×
41Pennsylvania~300K0.86×
42North Carolina~200K0.86×
43New Jersey~200K0.86×
44South Carolina~100K0.86×
45Georgia~200K0.85×
46Tennessee~100K0.85×
47Michigan~200K0.84×
48Arizona~100K0.83×
49Texas~600K0.74×
50Florida~400K0.69×
Fig. 06

Affinity by region

Affinity by region — Buddy film, United States
0.69×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buddy film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buddy film audience
#·InterestCategoryAffinity×
01Seth RogenMovies & TV2.77×
02Anne HathawayMovies & TV2.07×
03Disney PrincessKids & Family1.88×
04Jason StathamMovies & TV1.84×
05Chris PrattMovies & TV1.79×
06PrimarkShopping1.78×
07Ryan ReynoldsMovies & TV1.76×
08Non-alcoholic beverageFood & Beverages1.74×
09Britney SpearsMusic & Radio1.70×
10Hello KittyKids & Family1.70×
11Julia RobertsMovies & TV1.64×
12Keanu ReevesMovies & TV1.63×
13Mark WahlbergMovies & TV1.61×
14Adam SandlerMovies & TV1.60×
15FanaticsFashion & Accessoires1.60×
16Henry CavillMovies & TV1.60×
17Internet celebrityInternet & Social Media1.58×
18Jennifer LawrenceMovies & TV1.58×
19Bruno MarsMusic & Radio1.56×
20Mineral waterFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buddy film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buddy film audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.23×
ExtroversionTHRILL1.15×
Early Adopter MentalityPOWER1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buddy film audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.62×
Need for SecurityCONSERVATISM0.68×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buddy film have in United States?

Buddy film has an estimated audience of 8,720,321 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Buddy film fans?

54.3% of Buddy film fans are female, 45.7% are male, with an average age of 30.7 years.

03

Which brands do Buddy film fans like most?

Buddy film fans show strongest brand affinity for Britney Spears (1.7×), Anne Hathaway (2.07×), and Internet celebrity (1.58×) over the country average.

04

Where do Buddy film fans live in United States?

Buddy film fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Buddy film fans also like?

Beyond Buddy film itself, the audience over-indexes on Anne Hathaway (2.07×), Internet celebrity (1.58×), Non-alcoholic beverage (1.74×), and Seth Rogen (2.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Buddy film audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Buddy film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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