Die Discounter Audience in Germany
Die Discounter has an estimated audience of 797,446 people in Germany. 49.2% are female, 50.8% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Progressive rock, Dog breed, Google Photos, Loincloth, Combat sport.
The average Die Discounter fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Progressive rock, Dog breed, Google Photos, with strongest over-indexing on Progressive rock (2.78× the country average). Demographically, the Die Discounter audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Die Discounter fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 36.5 |
| Estimated audience size | 797,446 |
Audience persona
The typical Die Discounter fan in Germany is balanced, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 207,762 | 1.19× |
| Niedersachsen | 113,628 | 1.46× |
| Bayern | 101,145 | 0.79× |
| Baden-Württemberg | 84,681 | 0.78× |
| Hessen | 60,386 | 0.99× |
| Schleswig-Holstein | 41,782 | 1.45× |
| Berlin | 38,716 | 1.08× |
| Rheinland-Pfalz | 36,488 | 0.91× |
| Sachsen | 34,662 | 0.88× |
| Hamburg | 31,102 | 1.72× |
| Brandenburg | 20,955 | 0.84× |
| Sachsen-Anhalt | 16,754 | 0.81× |
| Thüringen | 15,175 | 0.74× |
| Mecklenburg-Vorpommern | 8,060 | 0.53× |
| Saarland | 7,899 | 0.8× |
| Bremen | 7,047 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.78× | Music & Radio |
| Dog breed | 1.51× | Pets & Animals |
| Google Photos | 4.18× | Technology & Electronics |
| Loincloth | 3.84× | Fashion & Accessoires |
| Combat sport | 1.61× | Sports |
| Stradivarius | 1.86× | Shopping |
| Home Delivery | 1.61× | Food & Beverages |
| Mustard seed | 5.67× | Food & Beverages |
| Oliver Kahn | 1.8× | Sports |
| Building insulation | 2.06× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.26× | Music & Radio |
| Kyokushin | 4.41× | Sports |
| Phil Campbell (musician) | 2.31× | Music & Radio |
| Carrie (novel) | 2.37× | Literature |
| Gran Torino | 2.02× | Movies & TV |
| Information sensitivity | 2.13× | Technology & Electronics |
| Moroccan riad | 2.38× | Politics & Society |
| Hauptschule | 3× | Kids & Family |
| Keeper (password manager) | 1.68× | Technology & Electronics |
| Graham Greene (actor) | 1.53× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.16 |
| Sports Activity | POWER | 1.1 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Patriotism | CONSERVATISM | 1.08 |
| Sustainability | BALANCE | 1.07 |
| Indulgence | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.3% |
| Austria | 4.6% |
| Switzerland | 2.5% |
See Die Discounter audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Die Discounter have in Germany?
Die Discounter has an estimated audience of 797,446 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Die Discounter fans?
49.2% of Die Discounter fans are female, 50.8% are male, with an average age of 36.5 years.
Which brands do Die Discounter fans like most?
Die Discounter fans show strongest brand affinity for Progressive rock (2.78×), Dog breed (1.51×), and Google Photos (4.18×) over the country average.
Where do Die Discounter fans live in Germany?
Die Discounter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 207,762), Niedersachsen (reach 113,628), and Bayern (reach 101,145). These three regions account for the largest share of the active audience.
What other brands do Die Discounter fans also like?
Beyond Die Discounter itself, the audience over-indexes on Dog breed (1.51×), Google Photos (4.18×), Loincloth (3.84×), and Combat sport (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Die Discounter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.