Rascasse Audience Intelligence

Die Discounter Audience in Germany

A data profile of the people who buy, follow and care about Die Discounter in Germany — modelled from more than twelve digital signal sources. Die Discounter has an estimated audience of 700,348 people in Germany.

#149among TV series in Germany#403among Movie / TV Show / Series in Germany#1231in Movies & TV

The average Die Discounter fan in Germany is 34.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Steven Seagal, Christian Ulmen, PietSmiet, with strongest over-indexing on Steven Seagal (61.86× the country average).

Demographically, the Die Discounter audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Die Discounter fan in Germany is balanced, around 34.7 years old, with strong Community Orientation tendencies and a notable affinity for Steven Seagal.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Die Discounter profile in Germany.

Audience size
700K
in Germany
Gender
47.9%♀
52.1% male
Age
34.7
average years
Country rank
#8851
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Die Discounter viewers

47.9% are female, 52.1% are male, average age 34.7.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Die Discounter audience in Germany
MetricValue
Female47.9%
Male52.1%
Average age34.7
Estimated audience size700,348
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Die Discounter audience in Germany
Age bracketShare%
16-1929%
20-2923%
30-3921%
40-4917%
50+10%
Fig. 04

Worldwide distribution

84.7%

of the worldwide Die Discounter audience comes from Germany.

Worldwide audience distribution share by country for Die Discounter
CountryShare
Germany84.7%
Austria5.3%
Switzerland2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Die Discounter audience in Germany is strongest.

Fig. 05

Top regions by affinity

Die Discounter fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.70×
02Schleswig-Holstein~40K1.43×
03Niedersachsen~100K1.41×
04Nordrhein-Westfalen~200K1.14×
05Berlin~40K1.07×
06Bremen~7K1.05×
07Hessen~60K0.97×
08Rheinland-Pfalz~30K0.89×
09Sachsen~30K0.89×
10Brandenburg~20K0.85×
11Saarland~8K0.84×
12Sachsen-Anhalt~20K0.83×
13Bayern~100K0.78×
14Thüringen~20K0.78×
15Baden-Württemberg~80K0.77×
16Mecklenburg-Vorpommern~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Die Discounter, Germany
0.68×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Die Discounter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Die Discounter audience
#·InterestCategoryAffinity×
01Steven SeagalMovies & TV61.86×
02PietSmietGames43.96×
03Jens LehmannSports26.89×
04Christian UlmenMovies & TV11.32×
05The Day After TomorrowMovies & TV11.17×
06Jon BernthalMovies & TV8.74×
07Christian BaleMovies & TV8.50×
08Oblivion (2013 film)Movies & TV7.96×
09Dua LipaMusic & Radio6.71×
10Christoph WaltzMovies & TV6.29×
11Terence HillMovies & TV5.59×
12Bud SpencerMovies & TV4.53×
13Robert RedfordMovies & TV2.97×
14True DetectiveMovies & TV2.92×
15Amazon Instant VideoMovies & TV2.83×
16NatureHome & Garden2.16×
17TransfermarktSports1.92×
18VacationsTravel & Leisure1.77×
19TagesschauMovies & TV1.72×
20FamilyKids & Family1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Die Discounter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Die Discounter audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.43×
SpiritualityBALANCE1.41×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Die Discounter audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.82×
Design AffinityPREMIUM0.83×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Die Discounter have in Germany?

Die Discounter has an estimated audience of 700,348 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Die Discounter viewers?

47.9% of Die Discounter fans are female, 52.1% are male, with an average age of 34.7 years.

03

Which brands do Die Discounter fans like most?

Die Discounter fans show strongest brand affinity for Steven Seagal (61.86×), Christian Ulmen (11.32×), and PietSmiet (43.96×) over the country average.

04

Where do Die Discounter fans live in Germany?

Die Discounter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Niedersachsen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Die Discounter fans also like?

Beyond Die Discounter itself, the audience over-indexes on Christian Ulmen (11.32×), PietSmiet (43.96×), Jens Lehmann (26.89×), and Oblivion (2013 film) (7.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Die Discounter audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Die Discounter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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