Rascasse Audience Intelligence

Drinnies Audience in Germany

A data profile of the people who buy, follow and care about Drinnies in Germany — modelled from more than twelve digital signal sources. Drinnies has an estimated audience of 355,017 people in Germany.

#34among Podcast in Germany#1895in Music & Radio

The average Drinnies fan in Germany is 37.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jan Böhmermann, Tagesschau, Carolin Kebekus, with strongest over-indexing on Jan Böhmermann (50.25× the country average).

Demographically, the Drinnies audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Drinnies fan in Germany is balanced, around 37.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Jan Böhmermann.

Category: Music & Radio · Type: Podcast

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drinnies profile in Germany.

Audience size
355K
in Germany
Gender
51.0%♀
49.0% male
Age
37.0
average years
Country rank
#15354
Podcast in Germany
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drinnies fans

51.0% are female, 49.0% are male, average age 37.0.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Drinnies audience in Germany
MetricValue
Female51.0%
Male49.0%
Average age37.0
Estimated audience size355,017
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Drinnies audience in Germany
Age bracketShare%
16-1920%
20-2925%
30-3923%
40-4918%
50+13%
Fig. 04

Worldwide distribution

73.5%

of the worldwide Drinnies audience comes from Germany.

Worldwide audience distribution share by country for Drinnies
CountryShare
Germany73.5%
Switzerland7.3%
Austria3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drinnies audience in Germany is strongest.

Fig. 05

Top regions by affinity

Drinnies fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K2.02×
02Berlin~30K1.74×
03Nordrhein-Westfalen~100K1.48×
04Bremen~4K1.25×
05Schleswig-Holstein~20K1.13×
06Sachsen~20K1.06×
07Hessen~30K0.99×
08Niedersachsen~40K0.91×
09Saarland~4K0.83×
10Bayern~50K0.80×
11Baden-Württemberg~40K0.80×
12Thüringen~8K0.78×
13Mecklenburg-Vorpommern~6K0.77×
14Rheinland-Pfalz~20K0.76×
15Brandenburg~9K0.75×
16Sachsen-Anhalt~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Drinnies, Germany
0.73×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drinnies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drinnies audience
#·InterestCategoryAffinity×
01Jan BöhmermannMovies & TV50.25×
02Charles BukowskiLiterature19.12×
03Carolin KebekusMovies & TV12.60×
04Igor LevitMusic & Radio12.40×
05Free University of BerlinBusiness & Career8.38×
06HeavysaurusMusic & Radio7.50×
07Silent Hill (film)Movies & TV7.48×
08Tom WellingMovies & TV6.86×
09FC St. PauliSports6.21×
10Jamie Lee CurtisMovies & TV6.00×
11HungaryTravel & Leisure5.39×
12SatireLiterature4.28×
13TagesschauMovies & TV3.31×
14NatureHome & Garden2.47×
15PodcastMusic & Radio2.36×
16TransfermarktSports2.16×
17FamilyKids & Family1.80×
18ZDFMovies & TV1.76×
19PoliticsPolitics & Society1.68×
20SV Werder BremenSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drinnies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drinnies audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.49×
Need for SecurityCONSERVATISM1.44×
Early Adopter MentalityPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drinnies audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.80×
Luxury OrientationPREMIUM0.87×
Price SensitivityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drinnies have in Germany?

Drinnies has an estimated audience of 355,017 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Drinnies fans?

51.0% of Drinnies fans are female, 49.0% are male, with an average age of 37.0 years.

03

Which brands do Drinnies fans like most?

Drinnies fans show strongest brand affinity for Jan Böhmermann (50.25×), Tagesschau (3.31×), and Carolin Kebekus (12.6×) over the country average.

04

Where do Drinnies fans live in Germany?

Drinnies fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Drinnies fans also like?

Beyond Drinnies itself, the audience over-indexes on Tagesschau (3.31×), Carolin Kebekus (12.6×), FC St. Pauli (6.21×), and Nature (2.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Drinnies audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Drinnies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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