Drinnies Audience in Germany
Drinnies has an estimated audience of 456,218 people in Germany. 52.8% are female, 47.2% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, KLIX (AM), Israel, Progressive rock, Stradivarius.
The average Drinnies fan in Germany is 41.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, KLIX (AM), Israel, with strongest over-indexing on Dog breed (1.66× the country average). Demographically, the Drinnies audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Podcast
Demographics of Drinnies fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 41.1 |
| Estimated audience size | 456,218 |
Audience persona
The typical Drinnies fan in Germany is balanced, around 41.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 146,114 | 1.46× |
| Bayern | 57,628 | 0.79× |
| Baden-Württemberg | 49,823 | 0.8× |
| Niedersachsen | 41,802 | 0.94× |
| Berlin | 38,424 | 1.88× |
| Hessen | 33,342 | 0.96× |
| Hamburg | 23,117 | 2.24× |
| Sachsen | 21,718 | 0.97× |
| Schleswig-Holstein | 19,404 | 1.18× |
| Rheinland-Pfalz | 15,311 | 0.67× |
| Brandenburg | 9,105 | 0.64× |
| Thüringen | 6,498 | 0.56× |
| Sachsen-Anhalt | 5,985 | 0.51× |
| Bremen | 5,694 | 1.46× |
| Mecklenburg-Vorpommern | 3,490 | 0.4× |
| Saarland | 2,958 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.66× | Pets & Animals |
| KLIX (AM) | 4.26× | Music & Radio |
| Israel | 2.51× | Travel & Leisure |
| Progressive rock | 1.92× | Music & Radio |
| Stradivarius | 1.87× | Shopping |
| Urban horticulture | 1.69× | Home & Garden |
| Hückelhoven | 7.38× | Travel & Leisure |
| Kazuo Ishiguro | 10.58× | Literature |
| myDealZ | 2.04× | Shopping |
| WikiHow | 9.52× | Internet & Social Media |
| Headhunters (film) | 3.14× | Movies & TV |
| Loincloth | 1.91× | Fashion & Accessoires |
| Oliver Kahn | 2.38× | Sports |
| El Universal (Mexico City) | 9.99× | News |
| Home Delivery | 1.52× | Food & Beverages |
| Hobby Lobby | 3.72× | Home & Garden |
| N'Golo Kanté | 2.94× | Sports |
| Jesolo | 4.29× | Travel & Leisure |
| Kong, Ivory Coast | 4.72× | Travel & Leisure |
| Zagreb | 1.89× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.37 |
| Sustainability | BALANCE | 1.21 |
| Early Adopter Mentality | POWER | 1.16 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Indulgence | JOY | 1.11 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 77.6% |
| Switzerland | 5.7% |
| Austria | 3.9% |
See Drinnies audiences in other countries
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Frequently asked questions
How many fans does Drinnies have in Germany?
Drinnies has an estimated audience of 456,218 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Drinnies fans?
52.8% of Drinnies fans are female, 47.2% are male, with an average age of 41.1 years.
Which brands do Drinnies fans like most?
Drinnies fans show strongest brand affinity for Dog breed (1.66×), KLIX (AM) (4.26×), and Israel (2.51×) over the country average.
Where do Drinnies fans live in Germany?
Drinnies fans in Germany are most concentrated in Nordrhein-Westfalen (reach 146,114), Bayern (reach 57,628), and Baden-Württemberg (reach 49,823). These three regions account for the largest share of the active audience.
What other brands do Drinnies fans also like?
Beyond Drinnies itself, the audience over-indexes on KLIX (AM) (4.26×), Israel (2.51×), Progressive rock (1.92×), and Stradivarius (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drinnies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.