Easter Monday Audience in Germany
Easter Monday has an estimated audience of 210,170 people in Germany. 60.9% are female, 39.1% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, Rossmann, Bull riding, Collectable.
The average Easter Monday fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, Rossmann, with strongest over-indexing on Progressive rock (3.49× the country average). Demographically, the Easter Monday audience skews more female with an average age of 44.5, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Event
Demographics of Easter Monday fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 44.5 |
| Estimated audience size | 210,170 |
Audience persona
The typical Easter Monday fan in Germany is more female, around 44.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,563 | 1.08× |
| Bayern | 40,775 | 0.98× |
| Baden-Württemberg | 35,903 | 1.01× |
| Niedersachsen | 21,790 | 0.86× |
| Hessen | 19,847 | 1× |
| Sachsen | 14,074 | 1.1× |
| Rheinland-Pfalz | 11,689 | 0.9× |
| Berlin | 11,604 | 1× |
| Sachsen-Anhalt | 9,563 | 1.42× |
| Brandenburg | 9,169 | 1.14× |
| Thüringen | 7,548 | 1.14× |
| Schleswig-Holstein | 7,024 | 0.75× |
| Mecklenburg-Vorpommern | 5,698 | 1.15× |
| Hamburg | 5,014 | 0.85× |
| Saarland | 2,639 | 0.83× |
| Bremen | 1,768 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.49× | Music & Radio |
| Artistic inspiration | 2.57× | Arts & Culture |
| Rossmann | 1.58× | Shopping |
| Bull riding | 11.41× | Sports |
| Collectable | 1.87× | Kids & Family |
| Stradivarius | 1.74× | Shopping |
| Business English | 2.86× | Business & Career |
| Friedrich Gulda | 20.19× | Music & Radio |
| Enzkreis | 8.88× | Travel & Leisure |
| Inha University | 16.13× | Business & Career |
| Time (magazine) | 1.84× | News |
| Natural rubber | 1.84× | Cars & Mobility |
| Women's empowerment | 2.76× | Politics & Society |
| Oliver Kahn | 2.38× | Sports |
| New Era (Namibia) | 2.71× | News |
| Gilbert Burns (fighter) | 9.63× | Sports |
| Chalkidiki | 2.46× | Travel & Leisure |
| Enzo Maiorca | 11.7× | Sports |
| Eiffel (band) | 5.26× | Music & Radio |
| Helvellyn | 16.99× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.02 |
| Price Sensitivity | PREMIUM | 1.66 |
| Pet Ownership | JOY | 1.62 |
| Early Adopter Mentality | POWER | 1.62 |
| Community Orientation | OPEN | 1.42 |
| Convenience Orientation | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 11.4% |
| Germany | 11.1% |
| Canada | 10.6% |
See Easter Monday audiences in other countries
More Travel & Leisure audiences in Germany
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Easter Monday have in Germany?
Easter Monday has an estimated audience of 210,170 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Easter Monday fans?
60.9% of Easter Monday fans are female, 39.1% are male, with an average age of 44.5 years.
Which brands do Easter Monday fans like most?
Easter Monday fans show strongest brand affinity for Progressive rock (3.49×), Artistic inspiration (2.57×), and Rossmann (1.58×) over the country average.
Where do Easter Monday fans live in Germany?
Easter Monday fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,563), Bayern (reach 40,775), and Baden-Württemberg (reach 35,903). These three regions account for the largest share of the active audience.
What other brands do Easter Monday fans also like?
Beyond Easter Monday itself, the audience over-indexes on Artistic inspiration (2.57×), Rossmann (1.58×), Bull riding (11.41×), and Collectable (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Easter Monday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.