Élite Audience in Germany
Élite has an estimated audience of 642,628 people in Germany. 50.1% are female, 49.9% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mustard seed, Dog breed, Loincloth, Isola 2000, Personalised Gifts.
The average Élite fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mustard seed, Dog breed, Loincloth, with strongest over-indexing on Mustard seed (25.59× the country average). Demographically, the Élite audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Élite fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 35.4 |
| Estimated audience size | 642,628 |
Audience persona
The typical Élite fan in Germany is balanced, around 35.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mustard seed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 163,329 | 1.16× |
| Bayern | 102,884 | 1× |
| Baden-Württemberg | 90,163 | 1.03× |
| Niedersachsen | 68,216 | 1.09× |
| Hessen | 60,607 | 1.24× |
| Rheinland-Pfalz | 32,280 | 1× |
| Sachsen | 31,882 | 1.01× |
| Berlin | 30,242 | 1.05× |
| Schleswig-Holstein | 23,020 | 1× |
| Brandenburg | 18,587 | 0.93× |
| Sachsen-Anhalt | 15,945 | 0.96× |
| Hamburg | 15,001 | 1.03× |
| Thüringen | 14,338 | 0.88× |
| Mecklenburg-Vorpommern | 9,509 | 0.78× |
| Saarland | 7,607 | 0.96× |
| Bremen | 5,136 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mustard seed | 25.59× | Food & Beverages |
| Dog breed | 1.89× | Pets & Animals |
| Loincloth | 4.48× | Fashion & Accessoires |
| Isola 2000 | 29.89× | Travel & Leisure |
| Personalised Gifts | 2.71× | Home & Garden |
| Progressive rock | 2.07× | Music & Radio |
| Kuopio | 18.34× | Travel & Leisure |
| The Nice Guys | 6.32× | Movies & TV |
| Chromebook | 7.56× | Technology & Electronics |
| Stradivarius | 1.62× | Shopping |
| Škoda Kodiaq | 1.67× | Cars & Mobility |
| Israel | 1.54× | Travel & Leisure |
| KLIX (AM) | 1.98× | Music & Radio |
| WonderJeans | 9.94× | Fashion & Accessoires |
| Goop | 5.53× | Internet & Social Media |
| Theocracy | 7.34× | Music & Radio |
| Home Delivery | 1.83× | Food & Beverages |
| Business English | 1.71× | Business & Career |
| Sponge (band) | 19.27× | Music & Radio |
| Kalidou Koulibaly | 12.27× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.49 |
| Tradition | CONSERVATISM | 1.2 |
| Sustainability | BALANCE | 1.14 |
| Extroversion | THRILL | 1.14 |
| Social Media Usage | JOY | 1.1 |
| Patriotism | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.4% |
| Brazil | 10.8% |
| Italy | 6.3% |
See Élite audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Élite have in Germany?
Élite has an estimated audience of 642,628 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Élite fans?
50.1% of Élite fans are female, 49.9% are male, with an average age of 35.4 years.
Which brands do Élite fans like most?
Élite fans show strongest brand affinity for Mustard seed (25.59×), Dog breed (1.89×), and Loincloth (4.48×) over the country average.
Where do Élite fans live in Germany?
Élite fans in Germany are most concentrated in Nordrhein-Westfalen (reach 163,329), Bayern (reach 102,884), and Baden-Württemberg (reach 90,163). These three regions account for the largest share of the active audience.
What other brands do Élite fans also like?
Beyond Élite itself, the audience over-indexes on Dog breed (1.89×), Loincloth (4.48×), Isola 2000 (29.89×), and Personalised Gifts (2.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Élite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.