A data profile of the people who buy, follow and care about Élite in Germany — modelled from more than twelve digital signal sources. Élite has an estimated audience of 633,121 people in Germany.
The average Élite fan in Germany is 34.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include The Departed, Vincent D'Onofrio, True Detective, with strongest over-indexing on The Departed (29.36× the country average).
Demographically, the Élite audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Élite fan in Germany is balanced, around 34.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Departed.
The key figures that characterise the Élite profile in Germany.
48.4% are female, 51.6% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 34.8 |
| Estimated audience size | 633,121 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Élite audience comes from Germany.
| Country | Share |
|---|---|
| Brazil | 11.6% |
| United States | 10.7% |
| India | 6.3% |
Where the Élite audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~60K | 1.21× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.12× | |
| 03 | Niedersachsen | ~70K | 1.10× | |
| 04 | Hamburg | ~10K | 1.02× | |
| 05 | Baden-Württemberg | ~90K | 1.01× | |
| 06 | Saarland | ~8K | 1.01× | |
| 07 | Rheinland-Pfalz | ~30K | 1.00× | |
| 08 | Sachsen | ~30K | 1.00× | |
| 09 | Berlin | ~30K | 1.00× | |
| 10 | Schleswig-Holstein | ~20K | 0.99× | |
| 11 | Sachsen-Anhalt | ~20K | 0.99× | |
| 12 | Bayern | ~100K | 0.97× | |
| 13 | Bremen | ~5K | 0.97× | |
| 14 | Brandenburg | ~20K | 0.94× | |
| 15 | Thüringen | ~10K | 0.91× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.82× |
The strongest cross-interests of the Élite audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Departed | Movies & TV | 29.36× | ||
| 02 | Barbara d'Urso | Music & Radio | 28.04× | ||
| 03 | Steven Yeun | Movies & TV | 24.81× | ||
| 04 | M. Night Shyamalan | Movies & TV | 23.14× | ||
| 05 | Vincent D'Onofrio | Movies & TV | 21.87× | ||
| 06 | House of Cards (U.S. TV series) | Movies & TV | 18.46× | ||
| 07 | His Dark Materials | Movies & TV | 18.33× | ||
| 08 | Yvonne Strahovski | Movies & TV | 17.93× | ||
| 09 | Gangs of New York | Movies & TV | 16.35× | ||
| 10 | Blue Bloods (TV series) | Movies & TV | 16.03× | ||
| 11 | Better Call Saul | Movies & TV | 15.19× | ||
| 12 | American Beauty (1999 film) | Movies & TV | 14.71× | ||
| 13 | Jensen Ackles | Movies & TV | 12.97× | ||
| 14 | Whoopi Goldberg | Movies & TV | 12.86× | ||
| 15 | Person of Interest (TV series) | Movies & TV | 8.77× | ||
| 16 | Dakota Johnson | Movies & TV | 7.74× | ||
| 17 | True Detective | Movies & TV | 7.36× | ||
| 18 | Dexter (TV series) | Movies & TV | 6.47× | ||
| 19 | Breaking Bad | Movies & TV | 6.34× | ||
| 20 | Summer vacation | Travel & Leisure | 4.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.59× | |
| Extroversion | THRILL | 1.26× | |
| Patriotism | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| DIY Mentality | THRILL | 0.77× | |
| Sports Activity | POWER | 0.80× |
Élite has an estimated audience of 633,121 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
48.4% of Élite fans are female, 51.6% are male, with an average age of 34.8 years.
Élite fans show strongest brand affinity for The Departed (29.36×), Vincent D'Onofrio (21.87×), and True Detective (7.36×) over the country average.
Élite fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Élite itself, the audience over-indexes on Vincent D'Onofrio (21.87×), True Detective (7.36×), Yvonne Strahovski (17.93×), and Jensen Ackles (12.97×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Élite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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