Evil Dead Audience in Germany
Evil Dead has an estimated audience of 173,269 people in Germany. 57.3% are female, 42.7% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Google Home, Personalised Gifts, Progressive rock, Clogging.
The average Evil Dead fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Google Home, Personalised Gifts, with strongest over-indexing on Dog breed (2.13× the country average). Demographically, the Evil Dead audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror
Demographics of Evil Dead fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 42.1 |
| Estimated audience size | 173,269 |
Audience persona
The typical Evil Dead fan in Germany is more female, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,729 | 1.09× |
| Bayern | 49,588 | 0.93× |
| Baden-Württemberg | 39,980 | 0.88× |
| Niedersachsen | 30,843 | 0.95× |
| Hessen | 28,754 | 1.13× |
| Berlin | 17,354 | 1.16× |
| Rheinland-Pfalz | 17,012 | 1.02× |
| Sachsen | 16,031 | 0.98× |
| Schleswig-Holstein | 11,403 | 0.95× |
| Brandenburg | 9,492 | 0.92× |
| Sachsen-Anhalt | 9,031 | 1.05× |
| Thüringen | 8,512 | 1× |
| Hamburg | 8,067 | 1.07× |
| Mecklenburg-Vorpommern | 5,787 | 0.91× |
| Saarland | 3,954 | 0.97× |
| Bremen | 2,823 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.13× | Pets & Animals |
| Google Home | 11.28× | Technology & Electronics |
| Personalised Gifts | 2.11× | Home & Garden |
| Progressive rock | 1.73× | Music & Radio |
| Clogging | 11.27× | Music & Radio |
| KLIX (AM) | 2.32× | Music & Radio |
| Loincloth | 2.47× | Fashion & Accessoires |
| Minestrone | 2.08× | Food & Beverages |
| Handmade Gifts | 1.62× | Kids & Family |
| Goosebumps (film) | 7.08× | Movies & TV |
| The Bugaboos | 5.31× | Travel & Leisure |
| Goon | 4.12× | Movies & TV |
| JDSU | 2.19× | Business & Career |
| Circular Quay | 14.85× | Travel & Leisure |
| Stamp collecting | 3.43× | Home & Garden |
| Endless Space | 10.77× | Games |
| Hauptschule | 4.81× | Kids & Family |
| Helmond | 15.06× | Travel & Leisure |
| Kippah | 3.01× | Fashion & Accessoires |
| Noirmoutier-en-l'Île | 12.96× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.19 |
| Tradition | CONSERVATISM | 1.4 |
| Risk Appetite | THRILL | 1.32 |
| Urban Lifestyle | OPEN | 1.21 |
| Early Adopter Mentality | POWER | 1.14 |
| Convenience Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| India | 12.1% |
| Brazil | 4.2% |
See Evil Dead audiences in other countries
More Horror audiences in Germany
- Let the Right One In (film) (5,106,200)
- Saw (2004 film) (955,997)
- The Conjuring (877,136)
- Scream (1996 film) (780,542)
- Insidious (film) (497,275)
Frequently asked questions
How many fans does Evil Dead have in Germany?
Evil Dead has an estimated audience of 173,269 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Evil Dead fans?
57.3% of Evil Dead fans are female, 42.7% are male, with an average age of 42.1 years.
Which brands do Evil Dead fans like most?
Evil Dead fans show strongest brand affinity for Dog breed (2.13×), Google Home (11.28×), and Personalised Gifts (2.11×) over the country average.
Where do Evil Dead fans live in Germany?
Evil Dead fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,729), Bayern (reach 49,588), and Baden-Württemberg (reach 39,980). These three regions account for the largest share of the active audience.
What other brands do Evil Dead fans also like?
Beyond Evil Dead itself, the audience over-indexes on Google Home (11.28×), Personalised Gifts (2.11×), Progressive rock (1.73×), and Clogging (11.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Evil Dead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.