Rascasse Audience Intelligence

Evil Dead Audience in United States

A data profile of the people who buy, follow and care about Evil Dead in United States — modelled from more than twelve digital signal sources. Evil Dead has an estimated audience of 933,864 people in United States.

#31among Horror in United States#1976among Movie / TV Show / Series in United States#4537in Movies & TV

The average Evil Dead fan in United States is 29.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mixed drink, Monsters, Alien (franchise), with strongest over-indexing on Mixed drink (20× the country average).

Demographically, the Evil Dead audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Evil Dead fan in United States is more male, around 29.6 years old, with strong Patriotism tendencies and a notable affinity for Mixed drink.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Evil Dead profile in United States.

Audience size
934K
in United States
Gender
41.8%♀
58.2% male
Age
29.6
average years
Country rank
#24782
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+138%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Evil Dead viewers

41.8% are female, 58.2% are male, average age 29.6.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Evil Dead audience in United States
MetricValue
Female41.8%
Male58.2%
Average age29.6
Estimated audience size933,864
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Evil Dead audience in United States
Age bracketShare%
16-1941%
20-2928%
30-3920%
40-499%
50+3%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Evil Dead audience comes from United States.

Worldwide audience distribution share by country for Evil Dead
CountryShare
United States19.4%
India10.9%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Evil Dead audience in United States is strongest.

Fig. 05

Top regions by affinity

Evil Dead fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.43×
02Indiana~20K1.34×
03Alaska~2K1.31×
04Arizona~20K1.27×
05New Mexico~5K1.25×
06West Virginia~4K1.20×
07Kentucky~10K1.19×
08Utah~8K1.18×
09Washington~20K1.16×
10Oklahoma~10K1.16×
11Colorado~10K1.14×
12Nevada~8K1.13×
13California~90K1.11×
14Missouri~10K1.11×
15Michigan~20K1.10×
16Texas~70K1.08×
17Idaho~4K1.08×
18Pennsylvania~30K1.06×
19Ohio~20K1.06×
20Tennessee~20K1.06×
21Arkansas~6K1.05×
22Illinois~30K1.02×
23Kansas~6K1.02×
24Montana~2K1.00×
25Nebraska~4K0.98×
26Maine~3K0.97×
27Alabama~10K0.96×
28Iowa~6K0.96×
29North Dakota~1K0.96×
30New Hampshire~3K0.95×
31Wisconsin~10K0.93×
32Virginia~20K0.92×
33Minnesota~10K0.92×
34South Dakota~2K0.90×
35North Carolina~20K0.89×
36Rhode Island~2K0.89×
37Louisiana~8K0.88×
38Georgia~20K0.87×
39Connecticut~7K0.87×
40Vermont~1K0.87×
41Florida~40K0.85×
42Mississippi~5K0.84×
43New York~30K0.83×
44Massachusetts~10K0.81×
45South Carolina~9K0.81×
46Maryland~10K0.79×
47Delaware~2K0.79×
48New Jersey~10K0.76×
49Hawaii~2K0.73×
50Washington, District of Columbia~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Evil Dead, United States
0.70×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Evil Dead audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Evil Dead audience
#·InterestCategoryAffinity×
01Alien (franchise)Movies & TV35.94×
02Mixed drinkFood & Beverages20.00×
03MegamindMovies & TV20.00×
04Meet the RobinsonsMovies & TV20.00×
05MonstersMovies & TV19.43×
06The Matrix (franchise)Movies & TV15.88×
07Indiana Jones (franchise)Movies & TV15.25×
08Finding NemoMovies & TV15.02×
09International educationBusiness & Career14.54×
10Cate BlanchettMovies & TV14.29×
11ShrekMovies & TV12.16×
12Graphic novelLiterature11.95×
13Anne HathawayMovies & TV10.58×
14Pulp FictionMovies & TV10.41×
15ZootopiaMovies & TV9.99×
16Goth subcultureFashion & Accessoires8.59×
17Psychological thrillerLiterature7.30×
18Adam SandlerMovies & TV6.04×
19SubwayFood & Beverages3.45×
20SupermanMovies & TV2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Evil Dead audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Evil Dead audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.84×
SpiritualityBALANCE1.60×
TraditionCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Evil Dead audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.62×
SustainabilityBALANCE0.64×
Quality AwarenessPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Evil Dead have in United States?

Evil Dead has an estimated audience of 933,864 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Evil Dead viewers?

41.8% of Evil Dead fans are female, 58.2% are male, with an average age of 29.6 years.

03

Which brands do Evil Dead fans like most?

Evil Dead fans show strongest brand affinity for Mixed drink (20×), Monsters (19.43×), and Alien (franchise) (35.94×) over the country average.

04

Where do Evil Dead fans live in United States?

Evil Dead fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Evil Dead fans also like?

Beyond Evil Dead itself, the audience over-indexes on Monsters (19.43×), Alien (franchise) (35.94×), Anne Hathaway (10.58×), and Megamind (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Evil Dead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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