Evil Dead Audience in United States

Evil Dead logo

Evil Dead has an estimated audience of 750,247 people in United States. 41.8% are female, 58.2% are male, average age 29.6. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Winemaking, Home construction, 3D printing, Elsword.

The average Evil Dead fan in United States is 29.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Winemaking, Home construction, with strongest over-indexing on Dog breed (2.21× the country average). Demographically, the Evil Dead audience skews more male with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Evil Dead fans

Demographic split for Evil Dead audience in United States
MetricValue
Female41.8%
Male58.2%
Average age29.6
Estimated audience size750,247

Audience persona

The typical Evil Dead fan in United States is more male, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Evil Dead in United States
RegionReachAffinity
California95,0711.15×
Texas71,8001.11×
Florida43,9240.86×
New York36,7310.88×
Pennsylvania27,6301.09×
Illinois26,6821.07×
Ohio25,1571.09×
Michigan22,6151.15×
North Carolina20,6010.91×
Arizona20,4551.34×
Georgia20,4340.88×
Indiana18,8241.37×
Washington18,2531.21×
Virginia17,3320.95×
Tennessee15,9361.06×
New Jersey14,7360.77×
Colorado13,8811.17×
Missouri13,5791.12×
Oregon12,7151.48×
Massachusetts12,2490.83×
Kentucky11,2891.2×
Wisconsin10,5990.94×
Alabama10,4070.99×
Minnesota10,0910.94×
Maryland10,0860.78×
Oklahoma9,5211.14×
South Carolina9,3470.83×
Louisiana8,3740.87×
Nevada8,3401.15×
Utah8,1321.21×
Connecticut6,6440.88×
Arkansas6,3791.03×
Kansas5,9891.01×
Iowa5,7320.93×
Mississippi4,9060.79×
New Mexico4,4951.19×
West Virginia3,9771.14×
Idaho3,9201.04×
Nebraska3,5740.95×
New Hampshire2,7590.93×
Maine2,5470.95×
Hawaii2,2510.7×
Alaska2,0501.28×
Montana2,0250.97×
Rhode Island2,0100.84×
Washington, District of Columbia1,5670.7×
Delaware1,5070.73×
South Dakota1,4110.81×
North Dakota1,2830.83×
Vermont1,0650.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Evil Dead audience
BrandAffinityCategory
Dog breed2.21×Pets & Animals
Winemaking7.86×Food & Beverages
Home construction1.58×Home & Garden
3D printing2.74×Technology & Electronics
Elsword16.88×Games
Jezebel (film)6.75×Movies & TV
Alaska1.51×Travel & Leisure
Grinch3.43×Movies & TV
Elk Hunting12.65×Sports
Grammarly3.8×Business & Career
Assassin's Creed II5.95×Games
Israel1.69×Travel & Leisure
Mortgage insurance3.26×Business & Career
Chromebook3.97×Technology & Electronics
Magazine (band)4.37×Music & Radio
Jesse Plemons2.34×Movies & TV
Nebraska Cornhuskers football2.38×Sports
Google Photos1.63×Technology & Electronics
Temple Grandin4.95×Literature
Monmouth County, New Jersey6.22×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Evil Dead audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.34
ExtroversionTHRILL1.77
TraditionCONSERVATISM1.51
Risk AppetiteTHRILL1.45
MindfulnessBALANCE1.3
Urban LifestyleOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Evil Dead
CountryShare
United States17.6%
India12.1%
Brazil4.2%

See Evil Dead audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does Evil Dead have in United States?

Evil Dead has an estimated audience of 750,247 people in United States, concentrated in California and Texas.

What is the gender split and age of Evil Dead fans?

41.8% of Evil Dead fans are female, 58.2% are male, with an average age of 29.6 years.

Which brands do Evil Dead fans like most?

Evil Dead fans show strongest brand affinity for Dog breed (2.21×), Winemaking (7.86×), and Home construction (1.58×) over the country average.

Where do Evil Dead fans live in United States?

Evil Dead fans in United States are most concentrated in California (reach 95,071), Texas (reach 71,800), and Florida (reach 43,924). These three regions account for the largest share of the active audience.

What other brands do Evil Dead fans also like?

Beyond Evil Dead itself, the audience over-indexes on Winemaking (7.86×), Home construction (1.58×), 3D printing (2.74×), and Elsword (16.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Evil Dead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.