Feminist movement Audience in Germany
Feminist movement has an estimated audience of 361,231 people in Germany. 70.1% are female, 29.9% are male, average age 32.6. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Jotex, Alexander Skarsgård, Livemusic, Kelly Osbourne, Cameron Diaz.
The average Feminist movement fan in Germany is 32.6 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Jotex, Alexander Skarsgård, Livemusic, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Feminist movement audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Feminist movement fans
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 32.6 |
| Estimated audience size | 361,231 |
Audience persona
The typical Feminist movement fan in Germany is more female, around 32.6 years old, with strong Sustainability tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 62,840 | 1.27× |
| Nordrhein-Westfalen | 59,552 | 0.75× |
| Bayern | 51,179 | 0.88× |
| Niedersachsen | 31,253 | 0.89× |
| Hessen | 27,566 | 1× |
| Berlin | 19,355 | 1.2× |
| Sachsen | 16,152 | 0.91× |
| Rheinland-Pfalz | 13,327 | 0.74× |
| Schleswig-Holstein | 11,278 | 0.87× |
| Brandenburg | 11,066 | 0.99× |
| Thüringen | 10,415 | 1.13× |
| Mecklenburg-Vorpommern | 10,355 | 1.5× |
| Hamburg | 9,925 | 1.22× |
| Sachsen-Anhalt | 7,131 | 0.76× |
| Bremen | 3,699 | 1.2× |
| Saarland | 3,045 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Alexander Skarsgård | 27.08× | Movies & TV |
| Livemusic | 6.82× | Music & Radio |
| Kelly Osbourne | 10.81× | Music & Radio |
| Cameron Diaz | 12.68× | Movies & TV |
| James Marsden | 20× | Movies & TV |
| Gangs of New York | 24.08× | Movies & TV |
| The Departed | 20× | Movies & TV |
| The Man in the High Castle (TV series) | 20× | Movies & TV |
| Once Upon a Time in America | 17.99× | Movies & TV |
| His Dark Materials | 20× | Movies & TV |
| Tagesschau | 2.15× | Movies & TV |
| Sandra Oh | 20× | Movies & TV |
| Innovation | 3.55× | Business & Career |
| Activism | 4.58× | Politics & Society |
| Liza Minnelli | 12.91× | Music & Radio |
| Eyes Wide Shut | 10.02× | Movies & TV |
| Batman | 2.64× | Movies & TV |
| Rossmann | 2.51× | Shopping |
| Pets | 1.76× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.03 |
| LGBTQ+ Identity | OPEN | 1.98 |
| Mindfulness | BALANCE | 1.86 |
| Pet Ownership | JOY | 1.72 |
| Healthy Lifestyle | BALANCE | 1.47 |
| Travelling | THRILL | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| Brazil | 6.8% |
| Mexico | 5.2% |
See Feminist movement audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Feminist movement have in Germany?
Feminist movement has an estimated audience of 361,231 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Feminist movement fans?
70.1% of Feminist movement fans are female, 29.9% are male, with an average age of 32.6 years.
Which brands do Feminist movement fans like most?
Feminist movement fans show strongest brand affinity for Jotex (78.71×), Alexander Skarsgård (27.08×), and Livemusic (6.82×) over the country average.
Where do Feminist movement fans live in Germany?
Feminist movement fans in Germany are most concentrated in Baden-Württemberg (reach 62,840), Nordrhein-Westfalen (reach 59,552), and Bayern (reach 51,179). These three regions account for the largest share of the active audience.
What other brands do Feminist movement fans also like?
Beyond Feminist movement itself, the audience over-indexes on Alexander Skarsgård (27.08×), Livemusic (6.82×), Kelly Osbourne (10.81×), and Cameron Diaz (12.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Feminist movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.