Rascasse Audience Intelligence

Folk metal Audience in Germany

A data profile of the people who buy, follow and care about Folk metal in Germany — modelled from more than twelve digital signal sources. Folk metal has an estimated audience of 330,072 people in Germany.

The average Folk metal fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Heavysaurus, Power metal, Meat Loaf, with strongest over-indexing on Heavysaurus (54.26× the country average).

Demographically, the Folk metal audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Folk metal fan in Germany is more male, around 40.4 years old, with strong Tradition tendencies and a notable affinity for Heavysaurus.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Folk metal profile in Germany.

Audience size
330K
in Germany
Gender
40.8%
59.2% male
Age
40.4
average years
Country rank
#16191
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Folk metal fans

40.8% are female, 59.2% are male, average age 40.4.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Folk metal audience in Germany
MetricValue
Female40.8%
Male59.2%
Average age40.4
Estimated audience size330,072
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Folk metal audience in Germany
Age bracketShare%
16-1914%
20-2919%
30-3923%
40-4927%
50+17%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Folk metal audience comes from Germany.

Worldwide audience distribution share by country for Folk metal
CountryShare
Italy24.5%
Germany13.4%
United States12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Folk metal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Folk metal fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.20×
02Saarland~5K1.11×
03Mecklenburg-Vorpommern~7K1.03×
04Sachsen-Anhalt~9K1.01×
05Thüringen~9K1.01×
06Brandenburg~10K0.98×
07Schleswig-Holstein~10K0.97×
08Hamburg~7K0.97×
09Sachsen~20K0.96×
10Berlin~10K0.93×
11Niedersachsen~30K0.92×
12Hessen~20K0.91×
13Baden-Württemberg~40K0.88×
14Bayern~50K0.87×
15Nordrhein-Westfalen~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Folk metal, Germany
0.82×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Folk metal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Folk metal audience
#·InterestCategoryAffinity×
01HeavysaurusMusic & Radio54.26×
02SepulturaMusic & Radio54.22×
03Immortal (band)Music & Radio54.17×
04VersengoldMusic & Radio45.96×
05Meat LoafMusic & Radio42.29×
06GrindcoreMusic & Radio41.48×
07Power metalMusic & Radio36.75×
08MonumentsMusic & Radio30.43×
09Nuclear BlastMusic & Radio29.22×
10Subway to SallyMusic & Radio27.30×
11Man of Steel (film)Movies & TV26.90×
12Saltatio MortisMusic & Radio25.99×
13In ExtremoMusic & Radio22.57×
14Independent record labelMusic & Radio16.70×
15Metal HammerMusic & Radio13.90×
16Eskimo CallboyMusic & Radio12.09×
17Thrash metalMusic & Radio11.14×
18Black metalMusic & Radio10.72×
19Wacken Open AirMusic & Radio10.00×
20TagesschauMovies & TV2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Folk metal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Folk metal audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.29×
ExtroversionTHRILL1.76×
PatriotismCONSERVATISM1.59×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Folk metal audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
Sports ActivityPOWER0.60×
Design AffinityPREMIUM0.60×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Folk metal have in Germany?

Folk metal has an estimated audience of 330,072 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Folk metal fans?

40.8% of Folk metal fans are female, 59.2% are male, with an average age of 40.4 years.

03

Which brands do Folk metal fans like most?

Folk metal fans show strongest brand affinity for Heavysaurus (54.26×), Power metal (36.75×), and Meat Loaf (42.29×) over the country average.

04

Where do Folk metal fans live in Germany?

Folk metal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Folk metal fans also like?

Beyond Folk metal itself, the audience over-indexes on Power metal (36.75×), Meat Loaf (42.29×), Versengold (45.96×), and Grindcore (41.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Folk metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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