Folk metal Audience in Germany
Folk metal has an estimated audience of 330,072 people in Germany. 40.8% are female, 59.2% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goosebumps (film), Dog breed, KLIX (AM), Israel, Haberler.
The average Folk metal fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goosebumps (film), Dog breed, KLIX (AM), with strongest over-indexing on Goosebumps (film) (44.08× the country average). Demographically, the Folk metal audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Folk metal fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 40.4 |
| Estimated audience size | 330,072 |
Audience persona
The typical Folk metal fan in Germany is more male, around 40.4 years old, with strong Tradition tendencies and a notable affinity for Goosebumps (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 38,060 | 0.53× |
| Bayern | 33,908 | 0.64× |
| Baden-Württemberg | 28,310 | 0.63× |
| Niedersachsen | 22,125 | 0.69× |
| Hessen | 15,579 | 0.62× |
| Sachsen | 12,734 | 0.79× |
| Thüringen | 9,450 | 1.12× |
| Sachsen-Anhalt | 9,178 | 1.07× |
| Schleswig-Holstein | 8,774 | 0.74× |
| Brandenburg | 8,507 | 0.83× |
| Mecklenburg-Vorpommern | 8,072 | 1.28× |
| Saarland | 8,025 | 1.98× |
| Bremen | 7,875 | 2.79× |
| Berlin | 7,626 | 0.52× |
| Hamburg | 5,774 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goosebumps (film) | 44.08× | Movies & TV |
| Dog breed | 3.12× | Pets & Animals |
| KLIX (AM) | 7.01× | Music & Radio |
| Israel | 3.65× | Travel & Leisure |
| Haberler | 2.29× | News |
| Unique Gifts | 2.32× | Shopping |
| Hyannis, Massachusetts | 41.78× | Travel & Leisure |
| Da Hool | 27.54× | Music & Radio |
| Personalised Gifts | 2.61× | Home & Garden |
| Birthday Gifts | 2.13× | Kids & Family |
| Winemaking | 5.79× | Food & Beverages |
| Hobby Lobby | 8.34× | Home & Garden |
| Gov.uk | 6.75× | Politics & Society |
| Urban horticulture | 1.84× | Home & Garden |
| Corona (band) | 2.56× | Music & Radio |
| Gorinchem | 11.83× | Travel & Leisure |
| Home Delivery | 2.55× | Food & Beverages |
| Esra Erol | 5.05× | Movies & TV |
| Google Analytics | 2.04× | Internet & Social Media |
| Final Fantasy XIII (13) | 14.1× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.85 |
| Extroversion | THRILL | 1.43 |
| Patriotism | CONSERVATISM | 1.41 |
| Pet Ownership | JOY | 1.33 |
| Need for Security | CONSERVATISM | 1 |
| Indulgence | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 24.5% |
| Germany | 13.4% |
| United States | 12.4% |
See Folk metal audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Folk metal have in Germany?
Folk metal has an estimated audience of 330,072 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Folk metal fans?
40.8% of Folk metal fans are female, 59.2% are male, with an average age of 40.4 years.
Which brands do Folk metal fans like most?
Folk metal fans show strongest brand affinity for Goosebumps (film) (44.08×), Dog breed (3.12×), and KLIX (AM) (7.01×) over the country average.
Where do Folk metal fans live in Germany?
Folk metal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 38,060), Bayern (reach 33,908), and Baden-Württemberg (reach 28,310). These three regions account for the largest share of the active audience.
What other brands do Folk metal fans also like?
Beyond Folk metal itself, the audience over-indexes on Dog breed (3.12×), KLIX (AM) (7.01×), Israel (3.65×), and Haberler (2.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Folk metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.