Rascasse Audience Intelligence

Folk metal Audience in United States

A data profile of the people who buy, follow and care about Folk metal in United States — modelled from more than twelve digital signal sources. Folk metal has an estimated audience of 305,770 people in United States.

#448among Musical genre in United States#13384among Topic in United States#6971in Music & Radio

The average Folk metal fan in United States is 33.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Manowar, Immortal (band), Thrash metal, with strongest over-indexing on Manowar (140.12× the country average).

Demographically, the Folk metal audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Folk metal fan in United States is more male, around 33.4 years old, with strong Patriotism tendencies and a notable affinity for Manowar.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Folk metal profile in United States.

Audience size
306K
in United States
Gender
32.6%♀
67.4% male
Age
33.4
average years
Country rank
#47886
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Folk metal fans

32.6% are female, 67.4% are male, average age 33.4.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Folk metal audience in United States
MetricValue
Female32.6%
Male67.4%
Average age33.4
Estimated audience size305,770
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Folk metal audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3917%
40-4914%
50+12%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Folk metal audience comes from United States.

Worldwide audience distribution share by country for Folk metal
CountryShare
Italy24.5%
Germany13.4%
United States12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Folk metal audience in United States is strongest.

Fig. 05

Top regions by affinity

Folk metal fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.42×
02Alaska<1K1.33×
03North Dakota<1K1.26×
04South Dakota<1K1.22×
05Montana~1K1.20×
06Delaware<1K1.15×
07Rhode Island~1K1.12×
08Maine~1K1.10×
09West Virginia~2K1.08×
10Idaho~2K1.07×
11New Hampshire~1K1.07×
12Hawaii~1K1.05×
13Washington, District of Columbia<1K1.03×
14New Mexico~2K1.02×
15Nebraska~2K1.02×
16Mississippi~3K1.00×
17Arkansas~2K0.97×
18Oregon~3K0.96×
19Kansas~2K0.96×
20Iowa~2K0.95×
21Utah~3K0.94×
22Kentucky~4K0.93×
23Oklahoma~3K0.93×
24Louisiana~4K0.92×
25Washington~6K0.91×
26Connecticut~3K0.91×
27Nevada~3K0.91×
28Alabama~4K0.90×
29Missouri~4K0.89×
30Colorado~4K0.89×
31Wisconsin~4K0.89×
32South Carolina~4K0.89×
33Minnesota~4K0.89×
34Massachusetts~5K0.88×
35Indiana~5K0.87×
36Tennessee~5K0.86×
37Maryland~4K0.86×
38Arizona~5K0.85×
39Virginia~6K0.84×
40Pennsylvania~9K0.83×
41Ohio~8K0.82×
42Michigan~7K0.82×
43North Carolina~7K0.81×
44New Jersey~6K0.80×
45Georgia~7K0.79×
46Illinois~8K0.78×
47New York~10K0.72×
48California~20K0.68×
49Florida~10K0.68×
50Texas~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Folk metal, United States
0.67×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Folk metal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Folk metal audience
#·InterestCategoryAffinity×
01ManowarMusic & Radio140.12×
02Immortal (band)Music & Radio50.12×
03Cannibal CorpseMusic & Radio49.82×
04Arch EnemyMusic & Radio44.77×
05Doro (musician)Music & Radio40.17×
06CaillouMovies & TV24.27×
07SlayerMusic & Radio23.66×
08Six Feet Under (TV series)Movies & TV20.00×
09Kim CattrallMovies & TV18.39×
10Thrash metalMusic & Radio16.13×
11NSYNCMusic & Radio14.97×
12Death metalMusic & Radio14.42×
13Chester BenningtonMusic & Radio12.60×
14Disneyland ParisTravel & Leisure11.58×
15Scorpions (band)Music & Radio10.11×
16Graphic novelLiterature8.19×
17Sustainable energyHome & Garden7.41×
18Renewable energyBusiness & Career6.50×
19Ozzy OsbourneMusic & Radio6.31×
20Anime and manga fandomLiterature4.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Folk metal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Folk metal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.78×
SustainabilityBALANCE2.15×
IndividualismJOY1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Folk metal audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.75×
Sports ActivityPOWER0.75×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Folk metal have in United States?

Folk metal has an estimated audience of 305,770 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Folk metal fans?

32.6% of Folk metal fans are female, 67.4% are male, with an average age of 33.4 years.

03

Which brands do Folk metal fans like most?

Folk metal fans show strongest brand affinity for Manowar (140.12×), Immortal (band) (50.12×), and Thrash metal (16.13×) over the country average.

04

Where do Folk metal fans live in United States?

Folk metal fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Folk metal fans also like?

Beyond Folk metal itself, the audience over-indexes on Immortal (band) (50.12×), Thrash metal (16.13×), Cannibal Corpse (49.82×), and Death metal (14.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Folk metal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Folk metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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