Folk metal Audience in United States

Folk metal has an estimated audience of 305,770 people in United States. 32.6% are female, 67.4% are male, average age 33.4. Top regions: California, Texas, New York. Top brand affinities: Gloria, Winemaking, Dog breed, Voter registration, Electrolyte.
The average Folk metal fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Gloria, Winemaking, Dog breed, with strongest over-indexing on Gloria (20× the country average). Demographically, the Folk metal audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Folk metal fans
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 33.4 |
| Estimated audience size | 305,770 |
Audience persona
The typical Folk metal fan in United States is more male, around 33.4 years old, with strong Risk Appetite tendencies and a notable affinity for Gloria.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 21,153 | 0.63× |
| Texas | 14,608 | 0.56× |
| New York | 10,557 | 0.62× |
| Florida | 8,593 | 0.42× |
| Pennsylvania | 7,481 | 0.73× |
| Ohio | 6,411 | 0.68× |
| North Carolina | 5,498 | 0.6× |
| Illinois | 5,471 | 0.54× |
| Washington | 5,366 | 0.87× |
| Virginia | 5,236 | 0.7× |
| Massachusetts | 5,029 | 0.83× |
| Michigan | 4,654 | 0.58× |
| Georgia | 3,991 | 0.42× |
| Arizona | 3,948 | 0.63× |
| Colorado | 3,643 | 0.76× |
| New Jersey | 3,626 | 0.47× |
| Oregon | 3,575 | 1.02× |
| Missouri | 3,492 | 0.71× |
| Indiana | 3,461 | 0.62× |
| Tennessee | 3,429 | 0.56× |
| Minnesota | 3,072 | 0.7× |
| Wisconsin | 3,042 | 0.66× |
| Maryland | 2,786 | 0.53× |
| Kentucky | 2,748 | 0.72× |
| Alabama | 2,504 | 0.59× |
| Mississippi | 2,269 | 0.9× |
| Louisiana | 2,186 | 0.55× |
| Arkansas | 2,184 | 0.87× |
| Oklahoma | 2,136 | 0.63× |
| Utah | 2,083 | 0.76× |
| South Carolina | 2,072 | 0.45× |
| Idaho | 2,018 | 1.32× |
| West Virginia | 1,873 | 1.32× |
| Alaska | 1,869 | 2.86× |
| Iowa | 1,779 | 0.71× |
| Kansas | 1,730 | 0.72× |
| Hawaii | 1,652 | 1.26× |
| Montana | 1,630 | 1.92× |
| South Dakota | 1,608 | 2.28× |
| North Dakota | 1,566 | 2.49× |
| New Hampshire | 1,543 | 1.28× |
| Wyoming | 1,515 | 3.34× |
| Nebraska | 1,511 | 0.99× |
| Connecticut | 1,509 | 0.49× |
| New Mexico | 1,503 | 0.98× |
| Nevada | 1,499 | 0.51× |
| Rhode Island | 1,490 | 1.53× |
| Maine | 1,489 | 1.36× |
| Vermont | 1,466 | 2.73× |
| Delaware | 1,335 | 1.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gloria | 20× | Music & Radio |
| Winemaking | 7.58× | Food & Beverages |
| Dog breed | 1.9× | Pets & Animals |
| Voter registration | 7.45× | Politics & Society |
| Electrolyte | 7.33× | Health |
| Elsword | 25.31× | Games |
| REC TEC Grills | 27.01× | Sports |
| Edelman (firm) | 30.95× | Business & Career |
| Nationality | 2.75× | Politics & Society |
| Home equity | 1.76× | Home & Garden |
| Home staging | 4.4× | Home & Garden |
| Natural rubber | 1.71× | Cars & Mobility |
| 3D printing | 1.94× | Technology & Electronics |
| JDSU | 2.24× | Business & Career |
| Personalised Gifts | 3.15× | Home & Garden |
| Unique Gifts | 1.63× | Shopping |
| Staycation | 2.23× | Home & Garden |
| Grinch | 2.62× | Movies & TV |
| ESMOD | 22.36× | Business & Career |
| Moquegua | 7.21× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.19 |
| LGBTQ+ Identity | OPEN | 2.17 |
| Patriotism | CONSERVATISM | 1.8 |
| Tradition | CONSERVATISM | 1.75 |
| Individualism | JOY | 1.46 |
| Pet Ownership | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 24.5% |
| Germany | 13.4% |
| United States | 12.4% |
See Folk metal audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Folk metal have in United States?
Folk metal has an estimated audience of 305,770 people in United States, concentrated in California and Texas.
What is the gender split and age of Folk metal fans?
32.6% of Folk metal fans are female, 67.4% are male, with an average age of 33.4 years.
Which brands do Folk metal fans like most?
Folk metal fans show strongest brand affinity for Gloria (20×), Winemaking (7.58×), and Dog breed (1.9×) over the country average.
Where do Folk metal fans live in United States?
Folk metal fans in United States are most concentrated in California (reach 21,153), Texas (reach 14,608), and New York (reach 10,557). These three regions account for the largest share of the active audience.
What other brands do Folk metal fans also like?
Beyond Folk metal itself, the audience over-indexes on Winemaking (7.58×), Dog breed (1.9×), Voter registration (7.45×), and Electrolyte (7.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Folk metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.