Rascasse Audience Intelligence

Friends Audience in Germany

A data profile of the people who buy, follow and care about Friends in Germany — modelled from more than twelve digital signal sources. Friends has an estimated audience of 1,029,578 people in Germany.

#100among TV series in Germany#231among Movie / TV Show / Series in Germany#756in Movies & TV

The average Friends fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nemzeti Sport, Two and a Half Men, Charlie Sheen, with strongest over-indexing on Nemzeti Sport (287.58× the country average).

Demographically, the Friends audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Friends fan in Germany is more male, around 35.1 years old, with strong Community Orientation tendencies and a notable affinity for Nemzeti Sport.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Friends profile in Germany.

Audience size
1M
in Germany
Gender
41.5%♀
58.5% male
Age
35.1
average years
Country rank
#6358
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Friends viewers

41.5% are female, 58.5% are male, average age 35.1.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Friends audience in Germany
MetricValue
Female41.5%
Male58.5%
Average age35.1
Estimated audience size1,029,578
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Friends audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3921%
40-4924%
50+7%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Friends audience comes from Germany.

Worldwide audience distribution share by country for Friends
CountryShare
United States42.9%
India15.6%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Friends audience in Germany is strongest.

Fig. 05

Top regions by affinity

Friends fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.21×
02Nordrhein-Westfalen~300K1.13×
03Bayern~200K1.13×
04Hessen~90K1.07×
05Berlin~50K1.05×
06Baden-Württemberg~200K1.02×
07Hamburg~30K1.00×
08Sachsen~50K0.97×
09Thüringen~30K0.97×
10Rheinland-Pfalz~60K0.96×
11Niedersachsen~100K0.95×
12Sachsen-Anhalt~30K0.95×
13Brandenburg~30K0.94×
14Schleswig-Holstein~40K0.92×
15Saarland~10K0.89×
16Mecklenburg-Vorpommern~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Friends, Germany
0.85×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Friends audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Friends audience
#·InterestCategoryAffinity×
01Nemzeti SportSports287.58×
02John MulaneyMovies & TV126.02×
03Hell BunnyFashion & Accessoires97.79×
04Charles Schwab CorporationBusiness & Career57.01×
05Fresh Off the BoatMovies & TV48.61×
06The Middle (TV series)Movies & TV40.57×
07Dani AlvesSports38.39×
08The NannyMovies & TV35.92×
09Two and a Half MenMovies & TV31.80×
10Sarah HylandMovies & TV29.64×
11Malcolm in the MiddleMovies & TV27.36×
12Chiwetel EjioforMovies & TV25.03×
13Charlie SheenMovies & TV24.41×
14Clueless (film)Movies & TV23.23×
15The HangoverMovies & TV17.97×
16Blue Bloods (TV series)Movies & TV16.76×
17Jensen AcklesMovies & TV15.67×
18Ariel WinterMovies & TV14.23×
19Jeremy Allen WhiteMovies & TV11.87×
20Nicole KidmanMovies & TV9.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Friends audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Friends audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.58×
PatriotismCONSERVATISM1.40×
TraditionCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Friends audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
MindfulnessBALANCE0.65×
SustainabilityBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Friends have in Germany?

Friends has an estimated audience of 1,029,578 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Friends viewers?

41.5% of Friends fans are female, 58.5% are male, with an average age of 35.1 years.

03

Which brands do Friends fans like most?

Friends fans show strongest brand affinity for Nemzeti Sport (287.58×), Two and a Half Men (31.8×), and Charlie Sheen (24.41×) over the country average.

04

Where do Friends fans live in Germany?

Friends fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Friends fans also like?

Beyond Friends itself, the audience over-indexes on Two and a Half Men (31.8×), Charlie Sheen (24.41×), John Mulaney (126.02×), and Sarah Hyland (29.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Friends audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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