Rascasse Audience Intelligence

Gorilla Audience in Germany

A data profile of the people who buy, follow and care about Gorilla in Germany — modelled from more than twelve digital signal sources. Gorilla has an estimated audience of 1,457,630 people in Germany.

#54among Concert venue in Germany#315among POI in Germany#418in Music & Radio

The average Gorilla fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gorilla, Jane Goodall, Logan Paul, with strongest over-indexing on Gorilla (145.45× the country average).

Demographically, the Gorilla audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gorilla fan in Germany is balanced, around 36.1 years old, with strong Tradition tendencies and a notable affinity for Gorilla.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gorilla profile in Germany.

Audience size
1.5M
in Germany
Gender
48.3%♀
51.7% male
Age
36.1
average years
Country rank
#4579
POI in Germany
Fig. 01

Search interest · 12-month trend

-75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gorilla fans

48.3% are female, 51.7% are male, average age 36.1.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Gorilla audience in Germany
MetricValue
Female48.3%
Male51.7%
Average age36.1
Estimated audience size1,457,630
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Gorilla audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Gorilla audience comes from Germany.

Worldwide audience distribution share by country for Gorilla
CountryShare
United States47.8%
Germany8.7%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gorilla audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gorilla fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.23×
02Nordrhein-Westfalen~200K1.18×
03Hessen~80K1.13×
04Bayern~200K1.07×
05Baden-Württemberg~100K1.06×
06Hamburg~20K1.06×
07Bremen~9K1.06×
08Saarland~10K1.05×
09Rheinland-Pfalz~50K1.03×
10Niedersachsen~90K1.01×
11Sachsen~40K0.91×
12Schleswig-Holstein~30K0.90×
13Brandenburg~30K0.88×
14Thüringen~20K0.83×
15Mecklenburg-Vorpommern~20K0.83×
16Sachsen-Anhalt~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Gorilla, Germany
0.79×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gorilla audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gorilla audience
#·InterestCategoryAffinity×
01GorillaPets & Animals145.45×
02The SharksMusic & Radio145.45×
03Logan PaulMovies & TV43.46×
04PixiBeauty & Wellness34.90×
05Jane GoodallPets & Animals28.12×
06KyrgyzstanTravel & Leisure23.16×
07Mark CubanBusiness & Career22.63×
08Central AfricaTravel & Leisure20.19×
09AbalonePets & Animals19.13×
10Practical jokeInternet & Social Media15.66×
11Registered userInternet & Social Media15.13×
12Cell (biology)Health12.08×
13DieLochisMusic & Radio11.83×
14MrBeastInternet & Social Media11.65×
15Evolutionary psychologyHealth8.46×
16Dodo (Alice's Adventures in Wonderland)Literature8.31×
17KickerSports7.66×
18Food scienceBusiness & Career6.29×
19AutoScout24Cars & Mobility2.66×
20GermanyTravel & Leisure1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gorilla audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gorilla audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.29×
Community OrientationOPEN1.25×
ExtroversionTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gorilla audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.90×
DIY MentalityTHRILL0.93×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gorilla have in Germany?

Gorilla has an estimated audience of 1,457,630 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gorilla fans?

48.3% of Gorilla fans are female, 51.7% are male, with an average age of 36.1 years.

03

Which brands do Gorilla fans like most?

Gorilla fans show strongest brand affinity for Gorilla (145.45×), Jane Goodall (28.12×), and Logan Paul (43.46×) over the country average.

04

Where do Gorilla fans live in Germany?

Gorilla fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Gorilla fans also like?

Beyond Gorilla itself, the audience over-indexes on Jane Goodall (28.12×), Logan Paul (43.46×), Cell (biology) (12.08×), and Kicker (7.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in Germany

See Gorilla audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gorilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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