Rascasse Audience Intelligence

Gorilla Audience in United States

A data profile of the people who buy, follow and care about Gorilla in United States — modelled from more than twelve digital signal sources. Gorilla has an estimated audience of 8,024,825 people in United States.

#21among Concert venue in United States#276among POI in United States#330in Music & Radio

The average Gorilla fan in United States is 39.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Gorilla, Twins (group), Jane Goodall, with strongest over-indexing on Gorilla (184.7× the country average).

Demographically, the Gorilla audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gorilla fan in United States is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Gorilla.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gorilla profile in United States.

Audience size
8M
in United States
Gender
56.1%♀
43.9% male
Age
39.6
average years
Country rank
#4412
POI in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gorilla fans

56.1% are female, 43.9% are male, average age 39.6.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Gorilla audience in United States
MetricValue
Female56.1%
Male43.9%
Average age39.6
Estimated audience size8,024,825
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Gorilla audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

47.8%

of the worldwide Gorilla audience comes from United States.

Worldwide audience distribution share by country for Gorilla
CountryShare
United States47.8%
Germany8.7%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gorilla audience in United States is strongest.

Fig. 05

Top regions by affinity

Gorilla fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K2.36×
02Louisiana~200K1.84×
03Georgia~500K1.83×
04Tennessee~300K1.61×
05Arkansas~100K1.56×
06South Carolina~200K1.55×
07Maryland~200K1.40×
08North Carolina~400K1.39×
09Alabama~200K1.33×
10Texas~1M1.27×
11Missouri~200K1.20×
12Virginia~300K1.19×
13Ohio~400K1.17×
14Washington, District of Columbia~30K1.17×
15Kentucky~100K1.15×
16Indiana~200K1.14×
17Illinois~400K1.10×
18Michigan~300K1.10×
19Florida~700K1.08×
20Oklahoma~100K1.07×
21Pennsylvania~300K1.01×
22Delaware~30K1.00×
23Nevada~90K0.96×
24Kansas~70K0.93×
25New York~500K0.90×
26New Jersey~200K0.88×
27California~900K0.87×
28Nebraska~40K0.87×
29West Virginia~40K0.87×
30Connecticut~80K0.86×
31Wisconsin~100K0.85×
32Minnesota~100K0.80×
33New Mexico~40K0.80×
34Hawaii~30K0.80×
35Washington~200K0.78×
36Massachusetts~100K0.78×
37Iowa~60K0.78×
38Rhode Island~20K0.76×
39Colorado~100K0.73×
40Arizona~100K0.72×
41Utah~60K0.70×
42Oregon~80K0.69×
43North Dakota~10K0.69×
44Alaska~10K0.68×
45South Dakota~20K0.67×
46Idaho~30K0.61×
47New Hampshire~20K0.59×
48Maine~20K0.59×
49Montana~20K0.59×
50Vermont~9K0.55×
Fig. 06

Affinity by region

Affinity by region — Gorilla, United States
0.55×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gorilla audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gorilla audience
#·InterestCategoryAffinity×
01GorillaPets & Animals184.70×
02Dash Rip RockMusic & Radio184.70×
03The SharksMusic & Radio182.55×
04AbalonePets & Animals89.47×
05OrangutanPets & Animals84.50×
06Sporting Life (British newspaper)Sports80.64×
07Twins (group)Music & Radio64.74×
08Melbourne ZooTravel & Leisure62.01×
09ChimpanzeePets & Animals61.49×
10Tales from Earthsea (film)Movies & TV54.27×
11Ronan KeatingMusic & Radio46.44×
12Jane GoodallPets & Animals36.68×
13Denver ZooTravel & Leisure32.20×
14SlothPets & Animals27.51×
15TortoisePets & Animals15.13×
16CricbuzzSports13.69×
17MonkeyPets & Animals9.80×
18Medical signHealth6.40×
19Outdoor recreationSports1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gorilla audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gorilla audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.25×
Community OrientationOPEN1.24×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gorilla audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
DIY MentalityTHRILL0.90×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gorilla have in United States?

Gorilla has an estimated audience of 8,024,825 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Gorilla fans?

56.1% of Gorilla fans are female, 43.9% are male, with an average age of 39.6 years.

03

Which brands do Gorilla fans like most?

Gorilla fans show strongest brand affinity for Gorilla (184.7×), Twins (group) (64.74×), and Jane Goodall (36.68×) over the country average.

04

Where do Gorilla fans live in United States?

Gorilla fans in United States are most concentrated in Texas (reach ~1M), California (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Gorilla fans also like?

Beyond Gorilla itself, the audience over-indexes on Twins (group) (64.74×), Jane Goodall (36.68×), Orangutan (84.5×), and Chimpanzee (61.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gorilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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