Rascasse Audience Intelligence

Hot Toys Target Market in Germany

A data profile of the people who buy, follow and care about Hot Toys in Germany — modelled from more than twelve digital signal sources. Hot Toys has an estimated audience of 256,802 people in Germany.

#2460among Brand in Germany#367in Kids & Family

The average Hot Toys fan in Germany is 32.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Oblivion (2013 film), Superman, Robert Redford, with strongest over-indexing on Oblivion (2013 film) (20× the country average).

Demographically, the Hot Toys audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hot Toys fan in Germany is balanced, around 32.8 years old, with strong Extroversion tendencies and a notable affinity for Oblivion (2013 film).

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot Toys profile in Germany.

Audience size
257K
in Germany
Gender
47.9%♀
52.1% male
Age
32.8
average years
Country rank
#19315
Brand in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hot Toys

47.9% are female, 52.1% are male, average age 32.8.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Hot Toys audience in Germany
MetricValue
Female47.9%
Male52.1%
Average age32.8
Estimated audience size256,802
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Hot Toys audience in Germany
Age bracketShare%
16-1935%
20-2924%
30-3920%
40-4913%
50+9%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Hot Toys audience comes from Germany.

Worldwide audience distribution share by country for Hot Toys
CountryShare
United States28.7%
Japan15.3%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot Toys audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hot Toys customers by region in Germany
#RegionReachAffinity×
01Thüringen~10K1.79×
02Sachsen~20K1.31×
03Hessen~20K1.13×
04Nordrhein-Westfalen~60K1.10×
05Berlin~10K1.06×
06Rheinland-Pfalz~10K1.02×
07Saarland~3K1.01×
08Brandenburg~8K0.98×
09Sachsen-Anhalt~6K0.95×
10Schleswig-Holstein~9K0.94×
11Bayern~40K0.90×
12Bremen~2K0.90×
13Baden-Württemberg~30K0.87×
14Niedersachsen~20K0.87×
15Mecklenburg-Vorpommern~4K0.87×
16Hamburg~5K0.86×
Fig. 06

Affinity by region

Affinity by region — Hot Toys, Germany
0.86×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot Toys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot Toys audience
#·InterestCategoryAffinity×
01Oblivion (2013 film)Movies & TV20.00×
02Joe CockerMusic & Radio20.00×
03Brie LarsonMovies & TV19.46×
04Jaden SmithMovies & TV15.38×
05Air FranceTravel & Leisure14.91×
06British AirwaysTravel & Leisure13.38×
07Secret EscapesTravel & Leisure10.94×
08Gal GadotFashion & Accessoires9.25×
09The Lord of the RingsMovies & TV8.61×
10Robert RedfordMovies & TV8.48×
11DC ComicsLiterature7.72×
12Henry CavillMovies & TV7.38×
13Cultural heritagePolitics & Society7.23×
14SupermanMovies & TV6.71×
15PokémonGames5.74×
16Millie Bobby BrownMovies & TV5.47×
17LegoKids & Family4.86×
18BatmanMovies & TV4.31×
19FamilyKids & Family2.81×
20Harry PotterMovies & TV2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot Toys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hot Toys audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.96×
IndividualismJOY1.60×
Risk AppetiteTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hot Toys audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Need for SecurityCONSERVATISM0.79×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hot Toys's target market in Germany?

Hot Toys's target market in Germany covers an estimated 256,802 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hot Toys customers?

47.9% of the Hot Toys audience are female, 52.1% are male, with an average age of 32.8 years.

03

Which brands do Hot Toys fans like most?

Hot Toys fans show strongest brand affinity for Oblivion (2013 film) (20×), Superman (6.71×), and Robert Redford (8.48×) over the country average.

04

Where do Hot Toys fans live in Germany?

Hot Toys fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hot Toys fans also like?

Beyond Hot Toys itself, the audience over-indexes on Superman (6.71×), Robert Redford (8.48×), Secret Escapes (10.94×), and Air France (14.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Hot Toys audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hot Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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