Hot Toys Audience in Germany
Hot Toys has an estimated audience of 256,370 people in Germany. 47.9% are female, 52.1% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Figure painting (hobby), Dog breed, Kyung Hee University, Hypertext, Ipsos.
The average Hot Toys fan in Germany is 32.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Figure painting (hobby), Dog breed, Kyung Hee University, with strongest over-indexing on Figure painting (hobby) (10.44× the country average). Demographically, the Hot Toys audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Hot Toys fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 32.8 |
| Estimated audience size | 256,370 |
Audience persona
The typical Hot Toys fan in Germany is balanced, around 32.8 years old, with strong Extroversion tendencies and a notable affinity for Figure painting (hobby).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,748 | 1.21× |
| Bayern | 40,591 | 0.98× |
| Baden-Württemberg | 32,938 | 0.94× |
| Hessen | 23,960 | 1.23× |
| Niedersachsen | 23,140 | 0.93× |
| Sachsen | 17,435 | 1.39× |
| Rheinland-Pfalz | 13,788 | 1.07× |
| Berlin | 13,390 | 1.17× |
| Schleswig-Holstein | 8,939 | 0.97× |
| Brandenburg | 8,270 | 1.04× |
| Sachsen-Anhalt | 6,600 | 0.99× |
| Thüringen | 5,200 | 0.8× |
| Hamburg | 5,174 | 0.89× |
| Mecklenburg-Vorpommern | 3,939 | 0.8× |
| Saarland | 2,620 | 0.83× |
| Bremen | 1,647 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Figure painting (hobby) | 10.44× | Arts & Culture |
| Dog breed | 2.15× | Pets & Animals |
| Kyung Hee University | 20× | Business & Career |
| Hypertext | 3.67× | Technology & Electronics |
| Ipsos | 14.45× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Saving | 1.65× | Business & Career |
| Progressive rock | 1.58× | Music & Radio |
| Handmade Gifts | 2.03× | Kids & Family |
| Minestrone | 2.47× | Food & Beverages |
| Škoda Kodiaq | 1.95× | Cars & Mobility |
| Eindhoven | 1.84× | Travel & Leisure |
| Personalised Gifts | 1.59× | Home & Garden |
| Helmond | 20× | Travel & Leisure |
| Corfu (regional unit) | 2.57× | Travel & Leisure |
| Grinch | 1.9× | Movies & TV |
| Goon | 4.64× | Movies & TV |
| KLIX (AM) | 1.9× | Music & Radio |
| Artillery | 4.87× | Music & Radio |
| San Gil | 3.09× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.71 |
| Individualism | JOY | 1.66 |
| LGBTQ+ Identity | OPEN | 1.64 |
| DIY Mentality | THRILL | 1.58 |
| Community Orientation | OPEN | 1.47 |
| Luxury Orientation | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| Japan | 15.3% |
| United Kingdom | 5.4% |
See Hot Toys audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Hot Toys have in Germany?
Hot Toys has an estimated audience of 256,370 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hot Toys fans?
47.9% of Hot Toys fans are female, 52.1% are male, with an average age of 32.8 years.
Which brands do Hot Toys fans like most?
Hot Toys fans show strongest brand affinity for Figure painting (hobby) (10.44×), Dog breed (2.15×), and Kyung Hee University (20×) over the country average.
Where do Hot Toys fans live in Germany?
Hot Toys fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,748), Bayern (reach 40,591), and Baden-Württemberg (reach 32,938). These three regions account for the largest share of the active audience.
What other brands do Hot Toys fans also like?
Beyond Hot Toys itself, the audience over-indexes on Dog breed (2.15×), Kyung Hee University (20×), Hypertext (3.67×), and Ipsos (14.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hot Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.