Rascasse Audience Intelligence

Hot Toys Target Market in United States

A data profile of the people who buy, follow and care about Hot Toys in United States — modelled from more than twelve digital signal sources. Hot Toys has an estimated audience of 2,164,371 people in United States.

#1366among Brand in United States#294in Kids & Family

The average Hot Toys fan in United States is 34.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sarah Connor, International education, Disneyland Paris, with strongest over-indexing on Sarah Connor (48.08× the country average).

Demographically, the Hot Toys audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hot Toys fan in United States is balanced, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Sarah Connor.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot Toys profile in United States.

Audience size
2.2M
in United States
Gender
51.8%♀
48.2% male
Age
34.4
average years
Country rank
#13391
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hot Toys

51.8% are female, 48.2% are male, average age 34.4.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Hot Toys audience in United States
MetricValue
Female51.8%
Male48.2%
Average age34.4
Estimated audience size2,164,371
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Hot Toys audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3919%
40-4915%
50+12%
Fig. 04

Worldwide distribution

28.7%

of the worldwide Hot Toys audience comes from United States.

Worldwide audience distribution share by country for Hot Toys
CountryShare
United States28.7%
Japan15.3%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot Toys audience in United States is strongest.

Fig. 05

Top regions by affinity

Hot Toys customers by region in United States
#RegionReachAffinity×
01New Mexico~20K1.40×
02West Virginia~10K1.39×
03California~300K1.34×
04Texas~200K1.27×
05Kentucky~30K1.25×
06Arizona~50K1.23×
07Oklahoma~30K1.20×
08Indiana~50K1.16×
09Nevada~20K1.16×
10Alaska~5K1.16×
11Hawaii~10K1.14×
12Utah~20K1.13×
13Rhode Island~8K1.11×
14Idaho~10K1.10×
15Kansas~20K1.09×
16Illinois~80K1.07×
17Florida~200K1.06×
18Tennessee~50K1.06×
19Ohio~70K1.02×
20Colorado~40K1.02×
21Pennsylvania~70K1.01×
22Montana~6K1.01×
23Arkansas~20K0.99×
24Iowa~20K0.99×
25New York~100K0.98×
26New Jersey~50K0.98×
27Wisconsin~30K0.98×
28Wyoming~3K0.98×
29South Dakota~5K0.97×
30Washington~40K0.96×
31North Dakota~4K0.96×
32Missouri~30K0.95×
33Oregon~20K0.95×
34Connecticut~20K0.95×
35Delaware~6K0.95×
36North Carolina~60K0.92×
37Louisiana~30K0.92×
38Michigan~50K0.91×
39Nebraska~10K0.91×
40Maryland~30K0.88×
41New Hampshire~8K0.88×
42South Carolina~30K0.87×
43Alabama~30K0.85×
44Georgia~60K0.84×
45Virginia~40K0.84×
46Mississippi~20K0.84×
47Maine~7K0.84×
48Massachusetts~30K0.78×
49Minnesota~20K0.77×
50Washington, District of Columbia~4K0.58×
Fig. 06

Affinity by region

Affinity by region — Hot Toys, United States
0.58×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot Toys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot Toys audience
#·InterestCategoryAffinity×
01Sarah ConnorMusic & Radio48.08×
02Lego NinjagoKids & Family25.53×
03International educationBusiness & Career24.95×
04Alien (franchise)Movies & TV17.34×
05Hot WheelsKids & Family16.84×
06Ant-Man (film)Movies & TV14.94×
07Disneyland ParisTravel & Leisure13.51×
08Transformers (toy line)Kids & Family13.29×
09Doctor StrangeLiterature11.92×
10Guardians of the Galaxy (film)Movies & TV11.90×
11Scale modelKids & Family11.75×
12Superhero fictionLiterature11.36×
13Graphic novelLiterature10.63×
14Collectible card gameGames9.62×
15Anime and manga fandomLiterature6.66×
16PokémonGames6.37×
17RetrogamingGames6.36×
18Broadway theatreTravel & Leisure5.66×
19ComicsLiterature3.17×
20SupermanMovies & TV3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot Toys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hot Toys audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
Community OrientationOPEN1.65×
Pet OwnershipJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hot Toys audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
Family OrientationCONSERVATISM0.72×
Career OrientationPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hot Toys's target market in United States?

Hot Toys's target market in United States covers an estimated 2,164,371 people, concentrated in California and Texas.

02

What is the gender split and age of Hot Toys customers?

51.8% of the Hot Toys audience are female, 48.2% are male, with an average age of 34.4 years.

03

Which brands do Hot Toys fans like most?

Hot Toys fans show strongest brand affinity for Sarah Connor (48.08×), International education (24.95×), and Disneyland Paris (13.51×) over the country average.

04

Where do Hot Toys fans live in United States?

Hot Toys fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hot Toys fans also like?

Beyond Hot Toys itself, the audience over-indexes on International education (24.95×), Disneyland Paris (13.51×), Anime and manga fandom (6.66×), and Pokémon (6.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Hot Toys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →