Hot Toys Audience in United States

Hot Toys logo

Hot Toys has an estimated audience of 2,184,473 people in United States. 51.8% are female, 48.2% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Doctor Strange.

The average Hot Toys fan in United States is 34.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Hot Toys audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Hot Toys fans

Demographic split for Hot Toys audience in United States
MetricValue
Female51.8%
Male48.2%
Average age34.4
Estimated audience size2,184,473

Audience persona

The typical Hot Toys fan in United States is balanced, around 34.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Hot Toys in United States
RegionReachAffinity
California347,9281.45×
Texas254,3741.35×
Florida169,2191.14×
New York133,7071.1×
Illinois83,2211.14×
Pennsylvania75,5631.03×
Ohio69,6071.03×
North Carolina61,5370.94×
Georgia59,9330.89×
New Jersey58,9721.06×
Michigan53,2810.93×
Arizona52,3071.17×
Tennessee49,4061.13×
Indiana48,1531.21×
Virginia46,7720.88×
Washington46,4601.06×
Colorado36,5911.06×
Maryland35,2670.94×
Kentucky35,1811.28×
Missouri33,4680.95×
Massachusetts33,0730.77×
Wisconsin32,8421×
Oklahoma29,9491.23×
South Carolina29,4440.9×
Louisiana26,3210.93×
Oregon25,6761.03×
Nevada25,6711.22×
Minnesota24,2890.78×
Utah22,6221.16×
Alabama21,4130.7×
Connecticut20,0540.92×
Kansas19,4001.13×
Arkansas17,2300.96×
Iowa17,1950.96×
New Mexico15,5051.42×
West Virginia13,5811.34×
Mississippi13,4670.75×
Idaho11,7631.07×
Hawaii9,8071.04×
Nebraska9,5970.88×
New Hampshire7,8250.91×
Rhode Island7,7621.12×
Maine6,1080.78×
Delaware5,0580.84×
South Dakota4,5640.9×
Montana4,4550.74×
North Dakota3,9290.88×
Alaska3,8810.83×
Washington, District of Columbia3,2850.5×
Wyoming3,1990.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hot Toys audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Doctor Strange21.11×Literature
Horoscope12.39×Health
Houston Astros11.18×Sports
Guardians of the Galaxy (film)13.69×Movies & TV
Anthony Mackie23.67×Movies & TV
Pokémon Trading Card Game21.33×Games
Anime and manga fandom7.15×Literature
Lego Star Wars27.95×Kids & Family
Disneyland Paris13.24×Travel & Leisure
Collectible card game9.76×Games
Income tax13.19×Business & Career
Pokémon5.94×Games
Superman2.63×Movies & TV
MSN3.8×News
Los Angeles Dodgers6.82×Sports
Blended whiskey11.34×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hot Toys audience
TraitClusterScore
Luxury OrientationPREMIUM3.57
LGBTQ+ IdentityOPEN2.97
Risk AppetiteTHRILL2.17
PatriotismCONSERVATISM1.7
Pet OwnershipJOY1.58
Early Adopter MentalityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Hot Toys
CountryShare
United States29.0%
Japan15.3%
United Kingdom5.4%

See Hot Toys audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Hot Toys have in United States?

Hot Toys has an estimated audience of 2,184,473 people in United States, concentrated in California and Texas.

What is the gender split and age of Hot Toys fans?

51.8% of Hot Toys fans are female, 48.2% are male, with an average age of 34.4 years.

Which brands do Hot Toys fans like most?

Hot Toys fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Hot Toys fans live in United States?

Hot Toys fans in United States are most concentrated in California (reach 347,928), Texas (reach 254,374), and Florida (reach 169,219). These three regions account for the largest share of the active audience.

What other brands do Hot Toys fans also like?

Beyond Hot Toys itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Doctor Strange (21.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.