A data profile of the people who buy, follow and care about H.P. Baxxter in Germany — modelled from more than twelve digital signal sources. H.P. Baxxter has an estimated audience of 407,608 people in Germany.
The average H.P. Baxxter fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.
Top brand affinities include Mila Kunis, Andy Borg, Alicia Vikander, with strongest over-indexing on Mila Kunis (18.61× the country average).
Demographically, the H.P. Baxxter audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical H.P. Baxxter fan in Germany is more male, around 32.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Mila Kunis.
The key figures that characterise the H.P. Baxxter profile in Germany.
44.6% are female, 55.4% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 32.8 |
| Estimated audience size | 407,608 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 5% |
of the worldwide H.P. Baxxter audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 84.0% |
| Switzerland | 6.3% |
| Austria | 6.0% |
Where the H.P. Baxxter audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~20K | 1.58× | |
| 02 | Hamburg | ~10K | 1.54× | |
| 03 | Niedersachsen | ~50K | 1.38× | |
| 04 | Mecklenburg-Vorpommern | ~10K | 1.35× | |
| 05 | Sachsen | ~20K | 1.11× | |
| 06 | Sachsen-Anhalt | ~10K | 1.03× | |
| 07 | Brandenburg | ~10K | 0.96× | |
| 08 | Thüringen | ~10K | 0.95× | |
| 09 | Bremen | ~3K | 0.94× | |
| 10 | Nordrhein-Westfalen | ~80K | 0.88× | |
| 11 | Bayern | ~50K | 0.76× | |
| 12 | Berlin | ~10K | 0.75× | |
| 13 | Saarland | ~4K | 0.75× | |
| 14 | Hessen | ~20K | 0.73× | |
| 15 | Rheinland-Pfalz | ~10K | 0.73× | |
| 16 | Baden-Württemberg | ~40K | 0.69× |
The strongest cross-interests of the H.P. Baxxter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mila Kunis | Movies & TV | 18.61× | ||
| 02 | Alicia Vikander | Movies & TV | 18.61× | ||
| 03 | Edmonton Oilers | Sports | 18.61× | ||
| 04 | Bruce Darnell | Movies & TV | 18.61× | ||
| 05 | St. Louis Cardinals | Sports | 18.61× | ||
| 06 | Eisbären Berlin | Sports | 13.19× | ||
| 07 | Stanley Cup | Sports | 11.96× | ||
| 08 | Andy Borg | Music & Radio | 9.37× | ||
| 09 | Türkisch für Anfänger | Movies & TV | 9.09× | ||
| 10 | Whirlpool Corporation | Home & Garden | 9.03× | ||
| 11 | Bernhard Brink | Music & Radio | 7.24× | ||
| 12 | Michael Patrick Kelly | Music & Radio | 7.07× | ||
| 13 | ZDF-Fernsehgarten | Movies & TV | 6.93× | ||
| 14 | Jeanette Biedermann | Music & Radio | 5.12× | ||
| 15 | Targobank | Business & Career | 4.84× | ||
| 16 | Hape Kerkeling | Movies & TV | 4.77× | ||
| 17 | Ticketmaster | Travel & Leisure | 4.73× | ||
| 18 | SunExpress | Travel & Leisure | 3.37× | ||
| 19 | Müller (company) | Food & Beverages | 3.13× | ||
| 20 | SV Werder Bremen | Sports | 2.46× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Individualism | JOY | 1.28× | |
| Patriotism | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Sustainability | BALANCE | 0.63× | |
| Price Sensitivity | PREMIUM | 0.67× |
H.P. Baxxter has an estimated audience of 407,608 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
44.6% of H.P. Baxxter fans are female, 55.4% are male, with an average age of 32.8 years.
H.P. Baxxter fans show strongest brand affinity for Mila Kunis (18.61×), Andy Borg (9.37×), and Alicia Vikander (18.61×) over the country average.
H.P. Baxxter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Niedersachsen (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.
Beyond H.P. Baxxter itself, the audience over-indexes on Andy Borg (9.37×), Alicia Vikander (18.61×), Eisbären Berlin (13.19×), and Stanley Cup (11.96×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for H.P. Baxxter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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