Rascasse Audience Intelligence

H.P. Baxxter Audience in Germany

A data profile of the people who buy, follow and care about H.P. Baxxter in Germany — modelled from more than twelve digital signal sources. H.P. Baxxter has an estimated audience of 407,608 people in Germany.

The average H.P. Baxxter fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Mila Kunis, Andy Borg, Alicia Vikander, with strongest over-indexing on Mila Kunis (18.61× the country average).

Demographically, the H.P. Baxxter audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical H.P. Baxxter fan in Germany is more male, around 32.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Mila Kunis.

Category: Music & Radio · Type: Person · Subtype: EDM

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the H.P. Baxxter profile in Germany.

Audience size
408K
in Germany
Gender
44.6%
55.4% male
Age
32.8
average years
Country rank
#13813
Person in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of H.P. Baxxter fans

44.6% are female, 55.4% are male, average age 32.8.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for H.P. Baxxter audience in Germany
MetricValue
Female44.6%
Male55.4%
Average age32.8
Estimated audience size407,608
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the H.P. Baxxter audience in Germany
Age bracketShare%
16-1934%
20-2922%
30-3921%
40-4918%
50+5%
Fig. 04

Worldwide distribution

84.0%

of the worldwide H.P. Baxxter audience comes from Germany.

Worldwide audience distribution share by country for H.P. Baxxter
CountryShare
Germany84.0%
Switzerland6.3%
Austria6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the H.P. Baxxter audience in Germany is strongest.

Fig. 05

Top regions by affinity

H.P. Baxxter fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~20K1.58×
02Hamburg~10K1.54×
03Niedersachsen~50K1.38×
04Mecklenburg-Vorpommern~10K1.35×
05Sachsen~20K1.11×
06Sachsen-Anhalt~10K1.03×
07Brandenburg~10K0.96×
08Thüringen~10K0.95×
09Bremen~3K0.94×
10Nordrhein-Westfalen~80K0.88×
11Bayern~50K0.76×
12Berlin~10K0.75×
13Saarland~4K0.75×
14Hessen~20K0.73×
15Rheinland-Pfalz~10K0.73×
16Baden-Württemberg~40K0.69×
Fig. 06

Affinity by region

Affinity by region — H.P. Baxxter, Germany
0.69×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the H.P. Baxxter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for H.P. Baxxter audience
#·InterestCategoryAffinity×
01Mila KunisMovies & TV18.61×
02Alicia VikanderMovies & TV18.61×
03Edmonton OilersSports18.61×
04Bruce DarnellMovies & TV18.61×
05St. Louis CardinalsSports18.61×
06Eisbären BerlinSports13.19×
07Stanley CupSports11.96×
08Andy BorgMusic & Radio9.37×
09Türkisch für AnfängerMovies & TV9.09×
10Whirlpool CorporationHome & Garden9.03×
11Bernhard BrinkMusic & Radio7.24×
12Michael Patrick KellyMusic & Radio7.07×
13ZDF-FernsehgartenMovies & TV6.93×
14Jeanette BiedermannMusic & Radio5.12×
15TargobankBusiness & Career4.84×
16Hape KerkelingMovies & TV4.77×
17TicketmasterTravel & Leisure4.73×
18SunExpressTravel & Leisure3.37×
19Müller (company)Food & Beverages3.13×
20SV Werder BremenSports2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the H.P. Baxxter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by H.P. Baxxter audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.32×
IndividualismJOY1.28×
PatriotismCONSERVATISM1.23×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by H.P. Baxxter audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
SustainabilityBALANCE0.63×
Price SensitivityPREMIUM0.67×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does H.P. Baxxter have in Germany?

H.P. Baxxter has an estimated audience of 407,608 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of H.P. Baxxter fans?

44.6% of H.P. Baxxter fans are female, 55.4% are male, with an average age of 32.8 years.

03

Which brands do H.P. Baxxter fans like most?

H.P. Baxxter fans show strongest brand affinity for Mila Kunis (18.61×), Andy Borg (9.37×), and Alicia Vikander (18.61×) over the country average.

04

Where do H.P. Baxxter fans live in Germany?

H.P. Baxxter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Niedersachsen (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do H.P. Baxxter fans also like?

Beyond H.P. Baxxter itself, the audience over-indexes on Andy Borg (9.37×), Alicia Vikander (18.61×), Eisbären Berlin (13.19×), and Stanley Cup (11.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for H.P. Baxxter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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