H.P. Baxxter Audience in Germany
H.P. Baxxter has an estimated audience of 399,738 people in Germany. 44.6% are female, 55.4% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Mila Kunis, Bruce Darnell, Andy Borg, Whirlpool Corporation, Edmonton Oilers.
The average H.P. Baxxter fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Mila Kunis, Bruce Darnell, Andy Borg, with strongest over-indexing on Mila Kunis (18.61× the country average). Demographically, the H.P. Baxxter audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of H.P. Baxxter fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 32.8 |
| Estimated audience size | 399,738 |
Audience persona
The typical H.P. Baxxter fan in Germany is more male, around 32.8 years old, with strong Patriotism tendencies and a notable affinity for Mila Kunis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,592 | 0.9× |
| Niedersachsen | 54,487 | 1.4× |
| Bayern | 51,153 | 0.8× |
| Baden-Württemberg | 39,016 | 0.72× |
| Hessen | 23,031 | 0.76× |
| Schleswig-Holstein | 22,569 | 1.57× |
| Sachsen | 21,697 | 1.11× |
| Rheinland-Pfalz | 14,407 | 0.72× |
| Hamburg | 13,904 | 1.54× |
| Berlin | 12,913 | 0.72× |
| Brandenburg | 12,000 | 0.97× |
| Sachsen-Anhalt | 10,679 | 1.03× |
| Mecklenburg-Vorpommern | 10,149 | 1.33× |
| Thüringen | 9,694 | 0.95× |
| Saarland | 3,162 | 0.64× |
| Bremen | 3,112 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mila Kunis | 18.61× | Movies & TV |
| Bruce Darnell | 25.61× | Movies & TV |
| Andy Borg | 8.07× | Music & Radio |
| Whirlpool Corporation | 13.02× | Home & Garden |
| Edmonton Oilers | 18.61× | Sports |
| Stanley Cup | 13.05× | Sports |
| Bernhard Brink | 10.68× | Music & Radio |
| SV Werder Bremen | 2.83× | Sports |
| Eisbären Berlin | 10.34× | Sports |
| Let's Dance (German TV series) | 3.53× | Movies & TV |
| Borussia Dortmund | 1.61× | Sports |
| Helene Fischer | 2.9× | Music & Radio |
| Kai Pflaume | 6.76× | Movies & TV |
| Florian Silbereisen | 3.53× | Music & Radio |
| ZDF-Fernsehgarten | 6.45× | Movies & TV |
| SunExpress | 4.72× | Travel & Leisure |
| Beatrice Egli | 4.15× | Music & Radio |
| Schlager music | 2.91× | Music & Radio |
| Dynamo Dresden | 3.05× | Sports |
| Spiegel Online | 1.95× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.29 |
| Convenience Orientation | PREMIUM | 1.21 |
| Individualism | JOY | 1.19 |
| DIY Mentality | THRILL | 1.09 |
| Early Adopter Mentality | POWER | 1.09 |
| Healthy Lifestyle | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.1% |
| Switzerland | 6.4% |
| Austria | 5.7% |
See H.P. Baxxter audiences in other countries
More EDM audiences in Germany
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- David Guetta (697,767)
Frequently asked questions
How many fans does H.P. Baxxter have in Germany?
H.P. Baxxter has an estimated audience of 399,738 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of H.P. Baxxter fans?
44.6% of H.P. Baxxter fans are female, 55.4% are male, with an average age of 32.8 years.
Which brands do H.P. Baxxter fans like most?
H.P. Baxxter fans show strongest brand affinity for Mila Kunis (18.61×), Bruce Darnell (25.61×), and Andy Borg (8.07×) over the country average.
Where do H.P. Baxxter fans live in Germany?
H.P. Baxxter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,592), Niedersachsen (reach 54,487), and Bayern (reach 51,153). These three regions account for the largest share of the active audience.
What other brands do H.P. Baxxter fans also like?
Beyond H.P. Baxxter itself, the audience over-indexes on Bruce Darnell (25.61×), Andy Borg (8.07×), Whirlpool Corporation (13.02×), and Edmonton Oilers (18.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for H.P. Baxxter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.