Iris Klein Audience in Germany
A data profile of the people who buy, follow and care about Iris Klein in Germany — modelled from more than twelve digital signal sources. Iris Klein has an estimated audience of 881,976 people in Germany.
The average Iris Klein fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Daniela Katzenberger, Dieter Bohlen, Nature, with strongest over-indexing on Daniela Katzenberger (9.47× the country average).
Demographically, the Iris Klein audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Iris Klein fan in Germany is more female, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Daniela Katzenberger.
At a glance
The key figures that characterise the Iris Klein profile in Germany.
Search interest · 12-month trend
Demographics of Iris Klein fans
67.1% are female, 32.9% are male, average age 37.1.
Gender split
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 37.1 |
| Estimated audience size | 881,976 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Iris Klein audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 87.4% |
| Austria | 6.1% |
| Switzerland | 3.5% |
Geography
Where the Iris Klein audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~60K | 1.45× | |
| 02 | Saarland | ~20K | 1.39× | |
| 03 | Sachsen-Anhalt | ~30K | 1.20× | |
| 04 | Brandenburg | ~30K | 1.11× | |
| 05 | Nordrhein-Westfalen | ~200K | 1.08× | |
| 06 | Mecklenburg-Vorpommern | ~20K | 1.08× | |
| 07 | Sachsen | ~40K | 0.97× | |
| 08 | Hessen | ~60K | 0.95× | |
| 09 | Baden-Württemberg | ~100K | 0.93× | |
| 10 | Schleswig-Holstein | ~30K | 0.93× | |
| 11 | Niedersachsen | ~80K | 0.91× | |
| 12 | Thüringen | ~20K | 0.91× | |
| 13 | Hamburg | ~20K | 0.82× | |
| 14 | Bremen | ~6K | 0.82× | |
| 15 | Bayern | ~100K | 0.77× | |
| 16 | Berlin | ~30K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Iris Klein audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daniela Katzenberger | Movies & TV | 9.47× | ||
| 02 | Scooby-Doo | Movies & TV | 4.22× | ||
| 03 | Dieter Bohlen | Music & Radio | 4.10× | ||
| 04 | Alles was zählt | Movies & TV | 3.51× | ||
| 05 | PromiFlash | Internet & Social Media | 3.40× | ||
| 06 | Let's Dance (German TV series) | Movies & TV | 3.06× | ||
| 07 | Roland Kaiser | Music & Radio | 2.70× | ||
| 08 | RTL Television | Movies & TV | 2.65× | ||
| 09 | Gute Zeiten, schlechte Zeiten | Movies & TV | 2.60× | ||
| 10 | Wetter.com | Home & Garden | 2.49× | ||
| 11 | Deichmann | Shopping | 2.18× | ||
| 12 | Helene Fischer | Music & Radio | 2.09× | ||
| 13 | Nature | Home & Garden | 2.01× | ||
| 14 | Müller (company) | Food & Beverages | 1.97× | ||
| 15 | Rossmann | Shopping | 1.74× | ||
| 16 | Airbnb | Travel & Leisure | 1.71× | ||
| 17 | TikTok | Internet & Social Media | 1.64× | ||
| 18 | Tagesschau | Movies & TV | 1.62× | ||
| 19 | Kaufland | Shopping | 1.59× | ||
| 20 | Family | Kids & Family | 1.50× |
Personality of the Iris Klein audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Family Orientation | CONSERVATISM | 1.19× | |
| Price Sensitivity | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Urban Lifestyle | OPEN | 0.84× | |
| Early Adopter Mentality | POWER | 0.84× |
Frequently asked questions
How many fans does Iris Klein have in Germany?
Iris Klein has an estimated audience of 881,976 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Iris Klein fans?
67.1% of Iris Klein fans are female, 32.9% are male, with an average age of 37.1 years.
Which brands do Iris Klein fans like most?
Iris Klein fans show strongest brand affinity for Daniela Katzenberger (9.47×), Dieter Bohlen (4.1×), and Nature (2.01×) over the country average.
Where do Iris Klein fans live in Germany?
Iris Klein fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Iris Klein fans also like?
Beyond Iris Klein itself, the audience over-indexes on Dieter Bohlen (4.1×), Nature (2.01×), Let's Dance (German TV series) (3.06×), and TikTok (1.64×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Iris Klein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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