Iris Klein Audience in Germany
Iris Klein has an estimated audience of 845,882 people in Germany. 76.3% are female, 23.7% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Rossmann, Home Office, Loincloth, Time (magazine), Progressive rock.
The average Iris Klein fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Rossmann, Home Office, Loincloth, with strongest over-indexing on Rossmann (2.01× the country average). Demographically, the Iris Klein audience skews more female with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Iris Klein fans
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 35.6 |
| Estimated audience size | 845,882 |
Audience persona
The typical Iris Klein fan in Germany is more female, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 213,209 | 1.15× |
| Baden-Württemberg | 111,237 | 0.96× |
| Bayern | 108,820 | 0.8× |
| Niedersachsen | 74,453 | 0.91× |
| Hessen | 63,132 | 0.98× |
| Rheinland-Pfalz | 60,651 | 1.43× |
| Sachsen | 39,797 | 0.96× |
| Berlin | 29,036 | 0.77× |
| Schleswig-Holstein | 28,504 | 0.94× |
| Brandenburg | 28,161 | 1.07× |
| Sachsen-Anhalt | 25,717 | 1.17× |
| Thüringen | 18,113 | 0.84× |
| Mecklenburg-Vorpommern | 16,818 | 1.04× |
| Hamburg | 15,914 | 0.83× |
| Saarland | 13,844 | 1.33× |
| Bremen | 5,845 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.01× | Shopping |
| Home Office | 2.95× | Business & Career |
| Loincloth | 4× | Fashion & Accessoires |
| Time (magazine) | 2.38× | News |
| Progressive rock | 1.82× | Music & Radio |
| Stradivarius | 1.87× | Shopping |
| Saving | 1.56× | Business & Career |
| Škoda Kodiaq | 1.9× | Cars & Mobility |
| Snow White (Fables) | 1.73× | Literature |
| Huizen | 3.97× | Travel & Leisure |
| Horb am Neckar | 5.28× | Travel & Leisure |
| Home Delivery | 1.73× | Food & Beverages |
| Bank account | 1.8× | Business & Career |
| Zagreb | 2.32× | Travel & Leisure |
| Volvo V60 | 2.69× | Cars & Mobility |
| Mohamed Salah | 2.11× | Sports |
| Theocracy | 5.72× | Music & Radio |
| Corfu (regional unit) | 1.73× | Travel & Leisure |
| Japanese domestic market | 2.38× | Politics & Society |
| Keeper (password manager) | 2.11× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.26 |
| Community Orientation | OPEN | 1.12 |
| Pet Ownership | JOY | 1.11 |
| DIY Mentality | THRILL | 1.1 |
| Family Orientation | CONSERVATISM | 1.07 |
| Price Sensitivity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.6% |
| Austria | 5.8% |
| Switzerland | 3.4% |
See Iris Klein audiences in other countries
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- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Iris Klein have in Germany?
Iris Klein has an estimated audience of 845,882 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Iris Klein fans?
76.3% of Iris Klein fans are female, 23.7% are male, with an average age of 35.6 years.
Which brands do Iris Klein fans like most?
Iris Klein fans show strongest brand affinity for Rossmann (2.01×), Home Office (2.95×), and Loincloth (4×) over the country average.
Where do Iris Klein fans live in Germany?
Iris Klein fans in Germany are most concentrated in Nordrhein-Westfalen (reach 213,209), Baden-Württemberg (reach 111,237), and Bayern (reach 108,820). These three regions account for the largest share of the active audience.
What other brands do Iris Klein fans also like?
Beyond Iris Klein itself, the audience over-indexes on Home Office (2.95×), Loincloth (4×), Time (magazine) (2.38×), and Progressive rock (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Iris Klein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.