Koch Media Audience in Germany
Koch Media has an estimated audience of 1,181,144 people in Germany. 17.0% are female, 83.0% are male, average age 35.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Sportschau, SV Werder Bremen, FIFA World Cup, In aller Freundschaft, Bundesliga.
The average Koch Media fan in Germany is 35.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Sportschau, SV Werder Bremen, FIFA World Cup, with strongest over-indexing on Sportschau (2.96× the country average). Demographically, the Koch Media audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Demographics of Koch Media fans
| Metric | Value |
|---|---|
| Female | 17.0% |
| Male | 83.0% |
| Average age | 35.1 |
| Estimated audience size | 1,181,144 |
Audience persona
The typical Koch Media fan in Germany is more male, around 35.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Sportschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 613,710 | 1.88× |
| Nordrhein-Westfalen | 491,311 | 1.1× |
| Baden-Württemberg | 247,359 | 0.89× |
| Niedersachsen | 184,532 | 0.93× |
| Hessen | 175,952 | 1.14× |
| Berlin | 131,866 | 1.45× |
| Rheinland-Pfalz | 99,101 | 0.97× |
| Schleswig-Holstein | 75,489 | 1.03× |
| Sachsen | 74,311 | 0.75× |
| Hamburg | 53,278 | 1.16× |
| Brandenburg | 51,764 | 0.82× |
| Sachsen-Anhalt | 36,756 | 0.7× |
| Thüringen | 34,897 | 0.67× |
| Mecklenburg-Vorpommern | 21,831 | 0.56× |
| Saarland | 21,285 | 0.85× |
| Bremen | 18,840 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sportschau | 2.96× | Sports |
| SV Werder Bremen | 2.64× | Sports |
| FIFA World Cup | 2.21× | Sports |
| In aller Freundschaft | 4.63× | Movies & TV |
| Bundesliga | 1.99× | Sports |
| UEFA Champions League | 2.17× | Sports |
| Stefan Raab | 5.48× | Movies & TV |
| Harry Potter | 1.53× | Movies & TV |
| Dynamo Dresden | 2.78× | Sports |
| Fressnapf | 3.02× | Shopping |
| FC Schalke 04 | 2.82× | Sports |
| Bild | 1.59× | News |
| Tour de France | 4.3× | Sports |
| Real Madrid C.F. | 1.92× | Sports |
| Burger King | 1.86× | Food & Beverages |
| Alpine skiing | 2.35× | Sports |
| Batman | 1.83× | Movies & TV |
| Premier League | 2.36× | Sports |
| Meghan Markle | 4.45× | Fashion & Accessoires |
| UEFA Europa League | 2.38× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.51 |
| Extroversion | THRILL | 1.47 |
| Pet Ownership | JOY | 1.42 |
| Patriotism | CONSERVATISM | 1.36 |
| Sports Activity | POWER | 1.24 |
| Spirituality | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 99.3% |
| United States | 0.5% |
| Spain | 0.2% |
See Koch Media audiences in other countries
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Frequently asked questions
How many fans does Koch Media have in Germany?
Koch Media has an estimated audience of 1,181,144 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Koch Media fans?
17.0% of Koch Media fans are female, 83.0% are male, with an average age of 35.1 years.
Which brands do Koch Media fans like most?
Koch Media fans show strongest brand affinity for Sportschau (2.96×), SV Werder Bremen (2.64×), and FIFA World Cup (2.21×) over the country average.
Where do Koch Media fans live in Germany?
Koch Media fans in Germany are most concentrated in Bayern (reach 613,710), Nordrhein-Westfalen (reach 491,311), and Baden-Württemberg (reach 247,359). These three regions account for the largest share of the active audience.
What other brands do Koch Media fans also like?
Beyond Koch Media itself, the audience over-indexes on SV Werder Bremen (2.64×), FIFA World Cup (2.21×), In aller Freundschaft (4.63×), and Bundesliga (1.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Koch Media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.