Rascasse Audience Intelligence

Koch Media Target Market in Germany

A data profile of the people who buy, follow and care about Koch Media in Germany — modelled from more than twelve digital signal sources. Koch Media has an estimated audience of 2,111,652 people in Germany.

#387among Brand in Germany#31in News

The average Koch Media fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sportschau, SV Werder Bremen, Stefan Raab, with strongest over-indexing on Sportschau (2.27× the country average).

Demographically, the Koch Media audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Koch Media fan in Germany is more male, around 35.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Sportschau.

Category: News · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Koch Media profile in Germany.

Audience size
2.1M
in Germany
Gender
17.0%♀
83.0% male
Age
35.1
average years
Country rank
#3171
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Koch Media

17.0% are female, 83.0% are male, average age 35.1.

Fig. 02

Gender split

17.0%
Female
83.0%
Male
Demographic split for Koch Media audience in Germany
MetricValue
Female17.0%
Male83.0%
Average age35.1
Estimated audience size2,111,652
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Koch Media audience in Germany
Age bracketShare%
16-1910%
20-2941%
30-3931%
40-4913%
50+5%
Fig. 04

Worldwide distribution

99.6%

of the worldwide Koch Media audience comes from Germany.

Worldwide audience distribution share by country for Koch Media
CountryShare
Germany99.6%
United States0.3%
Spain0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Koch Media audience in Germany is strongest.

Fig. 05

Top regions by affinity

Koch Media customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~60K1.15×
02Berlin~100K1.11×
03Brandenburg~70K1.10×
04Nordrhein-Westfalen~500K1.09×
05Mecklenburg-Vorpommern~40K1.05×
06Niedersachsen~200K1.04×
07Thüringen~50K1.03×
08Sachsen~100K1.01×
09Schleswig-Holstein~70K1.01×
10Rheinland-Pfalz~100K0.99×
11Saarland~20K0.96×
12Bremen~20K0.95×
13Hessen~100K0.93×
14Hamburg~40K0.93×
15Bayern~300K0.83×
16Baden-Württemberg~200K0.83×
Fig. 06

Affinity by region

Affinity by region — Koch Media, Germany
0.83×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Koch Media audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Koch Media audience
#·InterestCategoryAffinity×
01Mark WahlbergMovies & TV5.13×
02Stefan RaabMovies & TV5.03×
03Chris PrattMovies & TV4.53×
04Sports bettingGames4.38×
05StrombergMovies & TV4.38×
06Adam SandlerMovies & TV4.31×
07Leon GoretzkaSports3.82×
08TV comediesMovies & TV2.91×
09In aller FreundschaftMovies & TV2.83×
10MSV DuisburgSports2.83×
11Jürgen KloppSports2.61×
12EA Sports FCGames2.57×
13Paris Saint-GermainSports2.55×
14SportschauSports2.27×
15SV Werder BremenSports2.10×
16Dynamo DresdenSports2.06×
17Manuel NeuerSports2.06×
18FC Schalke 04Sports1.96×
19Hamburger SVSports1.83×
20BatmanMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Koch Media audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Koch Media audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.69×
SpiritualityBALANCE1.15×
PatriotismCONSERVATISM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Koch Media audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.44×
Price SensitivityPREMIUM0.53×
Design AffinityPREMIUM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Koch Media's target market in Germany?

Koch Media's target market in Germany covers an estimated 2,111,652 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Koch Media customers?

17.0% of the Koch Media audience are female, 83.0% are male, with an average age of 35.1 years.

03

Which brands do Koch Media fans like most?

Koch Media fans show strongest brand affinity for Sportschau (2.27×), SV Werder Bremen (2.1×), and Stefan Raab (5.03×) over the country average.

04

Where do Koch Media fans live in Germany?

Koch Media fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Koch Media fans also like?

Beyond Koch Media itself, the audience over-indexes on SV Werder Bremen (2.1×), Stefan Raab (5.03×), Sports betting (4.38×), and In aller Freundschaft (2.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in Germany

See Koch Media audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Koch Media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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