Leash Audience in Germany
Leash has an estimated audience of 1,534,714 people in Germany. 65.5% are female, 34.5% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Collectable, Gil Ofarim, Boogie-woogie (dance), Information sensitivity.
The average Leash fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Collectable, Gil Ofarim, with strongest over-indexing on Rossmann (1.76× the country average). Demographically, the Leash audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Leash fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 37.6 |
| Estimated audience size | 1,534,714 |
Audience persona
The typical Leash fan in Germany is more female, around 37.6 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 360,651 | 1.07× |
| Bayern | 236,819 | 0.96× |
| Baden-Württemberg | 195,255 | 0.93× |
| Niedersachsen | 163,779 | 1.1× |
| Hessen | 106,465 | 0.91× |
| Sachsen | 84,605 | 1.12× |
| Rheinland-Pfalz | 83,416 | 1.08× |
| Schleswig-Holstein | 62,998 | 1.14× |
| Berlin | 50,427 | 0.73× |
| Brandenburg | 45,718 | 0.96× |
| Thüringen | 42,107 | 1.08× |
| Sachsen-Anhalt | 39,406 | 0.99× |
| Hamburg | 33,551 | 0.97× |
| Mecklenburg-Vorpommern | 31,314 | 1.07× |
| Saarland | 19,757 | 1.05× |
| Bremen | 10,829 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.76× | Shopping |
| Collectable | 2.44× | Kids & Family |
| Gil Ofarim | 1.69× | Music & Radio |
| Boogie-woogie (dance) | 5.66× | Music & Radio |
| Information sensitivity | 4.01× | Technology & Electronics |
| Cachorro | 2.46× | Pets & Animals |
| Bank account | 1.85× | Business & Career |
| Icon (magazine) | 1.57× | Arts & Culture |
| Ireen Sheer | 1.65× | Music & Radio |
| Carrie (novel) | 3.19× | Literature |
| Janitor | 3.41× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.34× | Music & Radio |
| Picnic | 1.76× | Kids & Family |
| Building insulation | 1.95× | Home & Garden |
| Glamis | 2.47× | Travel & Leisure |
| Alaska | 1.51× | Travel & Leisure |
| Fantasy Earth: Zero | 2.68× | Games |
| Ipekyol | 1.67× | Shopping |
| Scratching post | 2.34× | Pets & Animals |
| Celtic mythology | 2.06× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.4 |
| DIY Mentality | THRILL | 1.63 |
| Sustainability | BALANCE | 1.61 |
| Sports Activity | POWER | 1.3 |
| Creativity | OPEN | 1.28 |
| Healthy Lifestyle | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| Japan | 14.7% |
| Germany | 9.8% |
See Leash audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Leash have in Germany?
Leash has an estimated audience of 1,534,714 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leash fans?
65.5% of Leash fans are female, 34.5% are male, with an average age of 37.6 years.
Which brands do Leash fans like most?
Leash fans show strongest brand affinity for Rossmann (1.76×), Collectable (2.44×), and Gil Ofarim (1.69×) over the country average.
Where do Leash fans live in Germany?
Leash fans in Germany are most concentrated in Nordrhein-Westfalen (reach 360,651), Bayern (reach 236,819), and Baden-Württemberg (reach 195,255). These three regions account for the largest share of the active audience.
What other brands do Leash fans also like?
Beyond Leash itself, the audience over-indexes on Collectable (2.44×), Gil Ofarim (1.69×), Boogie-woogie (dance) (5.66×), and Information sensitivity (4.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.