Rascasse Audience Intelligence

Lobbying Audience in Germany

A data profile of the people who buy, follow and care about Lobbying in Germany — modelled from more than twelve digital signal sources. Lobbying has an estimated audience of 417,611 people in Germany.

#5144among Topic in Germany#654in Politics & Society

The average Lobbying fan in Germany is 46.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Tagesschau, Junge Freiheit, Markus Lanz, with strongest over-indexing on Tagesschau (5.44× the country average).

Demographically, the Lobbying audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lobbying fan in Germany is more male, around 46.5 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lobbying profile in Germany.

Audience size
418K
in Germany
Gender
44.0%♀
56.0% male
Age
46.5
average years
Country rank
#13509
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lobbying fans

44.0% are female, 56.0% are male, average age 46.5.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Lobbying audience in Germany
MetricValue
Female44.0%
Male56.0%
Average age46.5
Estimated audience size417,611
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Lobbying audience in Germany
Age bracketShare%
16-199%
20-2910%
30-3916%
40-4928%
50+37%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Lobbying audience comes from Germany.

Worldwide audience distribution share by country for Lobbying
CountryShare
United States66.2%
Japan4.2%
Germany3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lobbying audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lobbying fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~80K1.35×
02Hamburg~10K1.22×
03Niedersachsen~50K1.20×
04Hessen~30K1.09×
05Berlin~20K1.09×
06Rheinland-Pfalz~20K1.00×
07Sachsen~20K1.00×
08Schleswig-Holstein~20K1.00×
09Bremen~3K0.98×
10Nordrhein-Westfalen~90K0.95×
11Bayern~60K0.95×
12Mecklenburg-Vorpommern~8K0.94×
13Thüringen~9K0.87×
14Brandenburg~10K0.85×
15Saarland~4K0.85×
16Sachsen-Anhalt~9K0.82×
Fig. 06

Affinity by region

Affinity by region — Lobbying, Germany
0.82×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lobbying audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lobbying audience
#·InterestCategoryAffinity×
01Human Rights WatchPolitics & Society27.56×
02Julian AssangePolitics & Society25.41×
03Sustainable packagingShopping20.00×
04Attorney at lawPolitics & Society19.71×
05Patti SmithMusic & Radio17.30×
06Che GuevaraPolitics & Society13.92×
07Sam NeillMovies & TV13.79×
08Junge WeltNews12.88×
09Sahra WagenknechtPolitics & Society9.62×
10Neue Zürcher ZeitungNews9.38×
11The Epoch TimesNews8.61×
12Suzi QuatroMusic & Radio8.33×
13Junge FreiheitNews7.38×
14Political scienceBusiness & Career7.00×
15Markus LanzMovies & TV5.88×
16TagesschauMovies & TV5.44×
17FocusNews4.49×
18Der TagesspiegelNews4.22×
19VolunteeringPolitics & Society3.84×
20PoliticsPolitics & Society2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lobbying audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lobbying audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.40×
Community OrientationOPEN2.15×
IndividualismJOY1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lobbying audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
Price SensitivityPREMIUM0.74×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lobbying have in Germany?

Lobbying has an estimated audience of 417,611 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Lobbying fans?

44.0% of Lobbying fans are female, 56.0% are male, with an average age of 46.5 years.

03

Which brands do Lobbying fans like most?

Lobbying fans show strongest brand affinity for Tagesschau (5.44×), Junge Freiheit (7.38×), and Markus Lanz (5.88×) over the country average.

04

Where do Lobbying fans live in Germany?

Lobbying fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Baden-Württemberg (reach ~80K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lobbying fans also like?

Beyond Lobbying itself, the audience over-indexes on Junge Freiheit (7.38×), Markus Lanz (5.88×), Attorney at law (19.71×), and Political science (7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Lobbying audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lobbying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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