Lobbying Audience in Germany
Lobbying has an estimated audience of 417,611 people in Germany. 44.0% are female, 56.0% are male, average age 46.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Western Union, Satire, Julian Assange, Markus Lanz, Suzi Quatro.
The average Lobbying fan in Germany is 46.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Western Union, Satire, Julian Assange, with strongest over-indexing on Western Union (10.33× the country average). Demographically, the Lobbying audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Lobbying fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 46.5 |
| Estimated audience size | 417,611 |
Audience persona
The typical Lobbying fan in Germany is more male, around 46.5 years old, with strong Need for Security tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,362 | 1× |
| Baden-Württemberg | 82,759 | 1.45× |
| Bayern | 63,099 | 0.94× |
| Niedersachsen | 52,431 | 1.29× |
| Hessen | 34,869 | 1.1× |
| Rheinland-Pfalz | 22,381 | 1.07× |
| Sachsen | 20,416 | 1× |
| Berlin | 20,267 | 1.09× |
| Schleswig-Holstein | 14,346 | 0.96× |
| Hamburg | 10,852 | 1.15× |
| Brandenburg | 9,958 | 0.77× |
| Thüringen | 8,690 | 0.82× |
| Sachsen-Anhalt | 7,833 | 0.72× |
| Mecklenburg-Vorpommern | 7,331 | 0.92× |
| Saarland | 3,955 | 0.77× |
| Bremen | 3,432 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 10.33× | Business & Career |
| Satire | 8.81× | Literature |
| Julian Assange | 34.45× | Politics & Society |
| Markus Lanz | 6.27× | Movies & TV |
| Suzi Quatro | 12.21× | Music & Radio |
| Allgäu | 8.61× | Travel & Leisure |
| Sahra Wagenknecht | 8.79× | Politics & Society |
| German television comedy | 7.9× | Movies & TV |
| Reinhard Mey | 7.33× | Music & Radio |
| Che Guevara | 12.23× | Politics & Society |
| Sam Neill | 12.36× | Movies & TV |
| Focus | 4.09× | News |
| Sustainable packaging | 20× | Shopping |
| Solidarity | 5.53× | Politics & Society |
| Attorney at law | 12.35× | Politics & Society |
| The Epoch Times | 5.82× | News |
| Pets | 1.75× | Pets & Animals |
| Real property | 4.35× | Home & Garden |
| Fressnapf | 3.22× | Shopping |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.63 |
| Community Orientation | OPEN | 1.6 |
| Pet Ownership | JOY | 1.6 |
| Sustainability | BALANCE | 1.46 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Healthy Lifestyle | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.4% |
| Japan | 4.1% |
| Germany | 3.7% |
See Lobbying audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lobbying have in Germany?
Lobbying has an estimated audience of 417,611 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Lobbying fans?
44.0% of Lobbying fans are female, 56.0% are male, with an average age of 46.5 years.
Which brands do Lobbying fans like most?
Lobbying fans show strongest brand affinity for Western Union (10.33×), Satire (8.81×), and Julian Assange (34.45×) over the country average.
Where do Lobbying fans live in Germany?
Lobbying fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,362), Baden-Württemberg (reach 82,759), and Bayern (reach 63,099). These three regions account for the largest share of the active audience.
What other brands do Lobbying fans also like?
Beyond Lobbying itself, the audience over-indexes on Satire (8.81×), Julian Assange (34.45×), Markus Lanz (6.27×), and Suzi Quatro (12.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lobbying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.