Lobbying Audience in United States

Lobbying logo

Lobbying has an estimated audience of 7,506,852 people in United States. 50.1% are female, 49.9% are male, average age 49.0. Top regions: California, Texas, Florida. Top brand affinities: Fox News Channel, CNN, Dollar General, Made in USA, Capital One.

The average Lobbying fan in United States is 49.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fox News Channel, CNN, Dollar General, with strongest over-indexing on Fox News Channel (2.75× the country average). Demographically, the Lobbying audience skews balanced with an average age of 49.0, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Lobbying fans

Demographic split for Lobbying audience in United States
MetricValue
Female50.1%
Male49.9%
Average age49.0
Estimated audience size7,506,852

Audience persona

The typical Lobbying fan in United States is balanced, around 49.0 years old, with strong Patriotism tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for Lobbying in United States
RegionReachAffinity
California1,189,7891.44×
Texas801,7821.24×
Florida718,3731.41×
New York624,3311.49×
New Jersey343,9081.8×
Illinois262,8881.05×
Pennsylvania246,4550.98×
Georgia246,3691.07×
Virginia237,5871.3×
North Carolina216,0150.96×
Ohio210,7270.91×
Michigan175,6590.89×
Massachusetts166,6891.13×
Maryland164,3681.27×
Washington157,2061.04×
Arizona150,6280.98×
Indiana147,6691.08×
Tennessee132,7650.88×
Missouri119,5910.99×
Colorado116,2740.98×
Alabama99,2020.95×
South Carolina96,8400.86×
Minnesota96,6670.9×
Louisiana91,1950.94×
Wisconsin88,0340.78×
Oregon86,9241.01×
Oklahoma83,0591×
Nevada81,7031.13×
Kentucky77,2240.82×
Connecticut74,2850.99×
Utah60,2500.9×
Mississippi59,5710.96×
Arkansas55,4830.9×
Washington, District of Columbia54,3752.41×
Iowa53,7300.87×
Kansas52,9340.89×
Hawaii34,9861.08×
New Mexico32,3100.86×
Nebraska32,1590.85×
Idaho28,2000.75×
West Virginia25,1840.72×
New Hampshire23,6920.8×
Rhode Island23,1930.97×
Maine20,3410.76×
Delaware14,9770.72×
Montana14,4910.7×
South Dakota12,0890.7×
North Dakota11,9370.77×
Alaska11,6750.73×
Vermont10,0870.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lobbying audience
BrandAffinityCategory
Fox News Channel2.75×Movies & TV
CNN2.08×Movies & TV
Dollar General2.19×Shopping
Made in USA3.35×Business & Career
Capital One2.24×Business & Career
Drudge Report4×Sports
Twin Peaks4.62×Movies & TV
Sustainable energy3.54×Home & Garden
Helen Hunt9.42×Movies & TV
Chase (bank)2.44×Business & Career
Texas Roadhouse1.99×Food & Beverages
Dentistry2.65×Business & Career
American Airlines1.88×Travel & Leisure
Renewable energy2.99×Business & Career
MSN1.86×News
Scooby-Doo2.49×Movies & TV
Google Maps1.82×Internet & Social Media
Singer-songwriter1.86×Music & Radio
Retirement3.09×Business & Career
Politico4.27×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lobbying audience
TraitClusterScore
PatriotismCONSERVATISM2.34
IndividualismJOY1.97
Need for SecurityCONSERVATISM1.6
SustainabilityBALANCE1.52
Quality AwarenessPREMIUM1.24
SpiritualityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Lobbying
CountryShare
United States66.4%
Japan4.1%
Germany3.7%

See Lobbying audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Lobbying have in United States?

Lobbying has an estimated audience of 7,506,852 people in United States, concentrated in California and Texas.

What is the gender split and age of Lobbying fans?

50.1% of Lobbying fans are female, 49.9% are male, with an average age of 49.0 years.

Which brands do Lobbying fans like most?

Lobbying fans show strongest brand affinity for Fox News Channel (2.75×), CNN (2.08×), and Dollar General (2.19×) over the country average.

Where do Lobbying fans live in United States?

Lobbying fans in United States are most concentrated in California (reach 1,189,789), Texas (reach 801,782), and Florida (reach 718,373). These three regions account for the largest share of the active audience.

What other brands do Lobbying fans also like?

Beyond Lobbying itself, the audience over-indexes on CNN (2.08×), Dollar General (2.19×), Made in USA (3.35×), and Capital One (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lobbying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.