Rascasse Audience Intelligence

Lobbying Audience in United States

A data profile of the people who buy, follow and care about Lobbying in United States — modelled from more than twelve digital signal sources. Lobbying has an estimated audience of 7,506,852 people in United States.

#2874among Topic in United States#296in Politics & Society

The average Lobbying fan in United States is 49.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Nonprofit organization, Renewable energy, with strongest over-indexing on Sustainable energy (4.36× the country average).

Demographically, the Lobbying audience skews balanced with an average age of 49.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lobbying fan in United States is balanced, around 49.0 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lobbying profile in United States.

Audience size
7.5M
in United States
Gender
50.1%♀
49.9% male
Age
49.0
average years
Country rank
#4718
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lobbying fans

50.1% are female, 49.9% are male, average age 49.0.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Lobbying audience in United States
MetricValue
Female50.1%
Male49.9%
Average age49.0
Estimated audience size7,506,852
Fig. 03

Age distribution

Ø 49.0
average years
Age distribution of the Lobbying audience in United States
Age bracketShare%
16-197%
20-298%
30-3912%
40-4923%
50+49%
Fig. 04

Worldwide distribution

66.2%

of the worldwide Lobbying audience comes from United States.

Worldwide audience distribution share by country for Lobbying
CountryShare
United States66.2%
Japan4.2%
Germany3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lobbying audience in United States is strongest.

Fig. 05

Top regions by affinity

Lobbying fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K1.91×
02New Jersey~300K1.50×
03California~1M1.27×
04Oklahoma~100K1.27×
05Virginia~200K1.25×
06North Dakota~20K1.23×
07Florida~600K1.21×
08New York~500K1.21×
09Texas~700K1.15×
10Arkansas~70K1.13×
11Maryland~100K1.12×
12Kansas~70K1.12×
13Indiana~200K1.11×
14Missouri~100K1.10×
15Kentucky~100K1.10×
16Iowa~70K1.10×
17Alabama~100K1.05×
18Nevada~80K1.05×
19Mississippi~60K1.05×
20Georgia~200K1.03×
21Arizona~200K1.02×
22Washington~200K1.01×
23Louisiana~100K1.01×
24Illinois~300K1.00×
25Hawaii~30K1.00×
26South Dakota~20K1.00×
27Massachusetts~100K0.99×
28North Carolina~200K0.97×
29Minnesota~100K0.97×
30New Mexico~40K0.97×
31Oregon~80K0.96×
32Nebraska~40K0.94×
33Pennsylvania~200K0.93×
34Colorado~100K0.92×
35Ohio~200K0.91×
36Utah~60K0.91×
37Rhode Island~20K0.91×
38Connecticut~70K0.89×
39South Carolina~100K0.88×
40Alaska~10K0.88×
41West Virginia~30K0.87×
42Tennessee~100K0.85×
43Vermont~10K0.84×
44Wisconsin~90K0.81×
45New Hampshire~20K0.81×
46Delaware~20K0.81×
47Michigan~200K0.80×
48Idaho~30K0.79×
49Maine~20K0.79×
50Montana~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Lobbying, United States
0.78×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lobbying audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lobbying audience
#·InterestCategoryAffinity×
01Corruption awarenessPolitics & Society7.85×
02IndividualismPolitics & Society5.26×
03Sustainable energyHome & Garden4.36×
04PoliticoPolitics & Society4.31×
05MSNBCMovies & TV3.93×
06Renewable energyBusiness & Career3.74×
07Drudge ReportSports3.50×
08RetirementBusiness & Career3.00×
09Fox News ChannelMovies & TV2.79×
10Joe BidenPolitics & Society2.78×
11Rail transportTravel & Leisure2.64×
12ActivismPolitics & Society2.48×
13Nonprofit organizationPolitics & Society2.42×
14PhilanthropyArts & Culture2.39×
15Charitable organizationPolitics & Society2.32×
16TraditionPolitics & Society2.25×
17GeneticsKids & Family2.08×
18American AirlinesTravel & Leisure1.98×
19CNNMovies & TV1.90×
20Donald TrumpPolitics & Society1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lobbying audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lobbying audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.35×
IndividualismJOY2.66×
SustainabilityBALANCE1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lobbying audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Luxury OrientationPREMIUM0.83×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lobbying have in United States?

Lobbying has an estimated audience of 7,506,852 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lobbying fans?

50.1% of Lobbying fans are female, 49.9% are male, with an average age of 49.0 years.

03

Which brands do Lobbying fans like most?

Lobbying fans show strongest brand affinity for Sustainable energy (4.36×), Nonprofit organization (2.42×), and Renewable energy (3.74×) over the country average.

04

Where do Lobbying fans live in United States?

Lobbying fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Lobbying fans also like?

Beyond Lobbying itself, the audience over-indexes on Nonprofit organization (2.42×), Renewable energy (3.74×), Fox News Channel (2.79×), and Donald Trump (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Lobbying audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lobbying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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