Luke Skywalker Audience in Germany
Luke Skywalker has an estimated audience of 357,895 people in Germany. 37.5% are female, 62.5% are male, average age 28.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lego Star Wars, Ewan McGregor, Superman, Kelly Osbourne, Batman.
The average Luke Skywalker fan in Germany is 28.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lego Star Wars, Ewan McGregor, Superman, with strongest over-indexing on Lego Star Wars (23.18× the country average). Demographically, the Luke Skywalker audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Fictional Character
Demographics of Luke Skywalker fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 28.8 |
| Estimated audience size | 357,895 |
Audience persona
The typical Luke Skywalker fan in Germany is more male, around 28.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lego Star Wars.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,025 | 1.16× |
| Bayern | 61,099 | 1.06× |
| Baden-Württemberg | 49,056 | 1× |
| Niedersachsen | 36,646 | 1.05× |
| Hessen | 28,652 | 1.05× |
| Rheinland-Pfalz | 19,038 | 1.06× |
| Berlin | 17,249 | 1.08× |
| Sachsen | 16,285 | 0.93× |
| Schleswig-Holstein | 13,591 | 1.06× |
| Brandenburg | 10,423 | 0.94× |
| Hamburg | 9,162 | 1.13× |
| Sachsen-Anhalt | 7,910 | 0.85× |
| Thüringen | 7,588 | 0.83× |
| Mecklenburg-Vorpommern | 5,609 | 0.82× |
| Saarland | 4,256 | 0.97× |
| Bremen | 3,045 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lego Star Wars | 23.18× | Kids & Family |
| Ewan McGregor | 20.3× | Movies & TV |
| Superman | 5.7× | Movies & TV |
| Kelly Osbourne | 12.39× | Music & Radio |
| Batman | 4.28× | Movies & TV |
| Adam Driver | 19.69× | Movies & TV |
| Harry Potter | 2.79× | Movies & TV |
| David Harbour | 10.29× | Movies & TV |
| Cobie Smulders | 20× | Movies & TV |
| Zoe Saldana | 8.06× | Movies & TV |
| Millie Bobby Brown | 5.4× | Movies & TV |
| Dan Stevens | 16.1× | Movies & TV |
| Naomi Scott | 20× | Movies & TV |
| Spiegel Online | 2.27× | News |
| Josh Duhamel | 15.29× | Fashion & Accessoires |
| Bill Murray | 11.38× | Movies & TV |
| Thanos | 14.95× | Literature |
| Lego | 3.26× | Kids & Family |
| Pokémon | 3.88× | Games |
| Transfermarkt | 2.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.48 |
| Sustainability | BALANCE | 1.28 |
| Pet Ownership | JOY | 1.27 |
| Extroversion | THRILL | 1.25 |
| Patriotism | CONSERVATISM | 1.23 |
| DIY Mentality | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.0% |
| United Kingdom | 8.4% |
| Japan | 4.9% |
See Luke Skywalker audiences in other countries
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Frequently asked questions
How many fans does Luke Skywalker have in Germany?
Luke Skywalker has an estimated audience of 357,895 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Luke Skywalker fans?
37.5% of Luke Skywalker fans are female, 62.5% are male, with an average age of 28.8 years.
Which brands do Luke Skywalker fans like most?
Luke Skywalker fans show strongest brand affinity for Lego Star Wars (23.18×), Ewan McGregor (20.3×), and Superman (5.7×) over the country average.
Where do Luke Skywalker fans live in Germany?
Luke Skywalker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,025), Bayern (reach 61,099), and Baden-Württemberg (reach 49,056). These three regions account for the largest share of the active audience.
What other brands do Luke Skywalker fans also like?
Beyond Luke Skywalker itself, the audience over-indexes on Ewan McGregor (20.3×), Superman (5.7×), Kelly Osbourne (12.39×), and Batman (4.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Luke Skywalker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.