Rascasse Audience Intelligence

Luke Skywalker Audience in Germany

A data profile of the people who buy, follow and care about Luke Skywalker in Germany — modelled from more than twelve digital signal sources. Luke Skywalker has an estimated audience of 357,193 people in Germany.

#67among Fictional Character in Germany#2511in Movies & TV

The average Luke Skywalker fan in Germany is 28.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lego Star Wars, Robert Redford, Superman, with strongest over-indexing on Lego Star Wars (26.97× the country average).

Demographically, the Luke Skywalker audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Luke Skywalker fan in Germany is more male, around 28.8 years old, with strong Extroversion tendencies and a notable affinity for Lego Star Wars.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luke Skywalker profile in Germany.

Audience size
357K
in Germany
Gender
37.5%♀
62.5% male
Age
28.8
average years
Country rank
#15287
Fictional Character in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luke Skywalker fans

37.5% are female, 62.5% are male, average age 28.8.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Luke Skywalker audience in Germany
MetricValue
Female37.5%
Male62.5%
Average age28.8
Estimated audience size357,193
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the Luke Skywalker audience in Germany
Age bracketShare%
16-1945%
20-2926%
30-3917%
40-499%
50+2%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Luke Skywalker audience comes from Germany.

Worldwide audience distribution share by country for Luke Skywalker
CountryShare
United States48.9%
United Kingdom8.4%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luke Skywalker audience in Germany is strongest.

Fig. 05

Top regions by affinity

Luke Skywalker fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~90K1.13×
02Hamburg~9K1.10×
03Rheinland-Pfalz~20K1.06×
04Schleswig-Holstein~10K1.06×
05Niedersachsen~40K1.05×
06Bayern~60K1.04×
07Hessen~30K1.03×
08Berlin~20K1.02×
09Bremen~3K1.02×
10Saarland~4K1.00×
11Baden-Württemberg~50K0.99×
12Brandenburg~10K0.96×
13Sachsen~20K0.92×
14Sachsen-Anhalt~8K0.89×
15Thüringen~8K0.88×
16Mecklenburg-Vorpommern~6K0.87×
Fig. 06

Affinity by region

Affinity by region — Luke Skywalker, Germany
0.87×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luke Skywalker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luke Skywalker audience
#·InterestCategoryAffinity×
01Lego Star WarsKids & Family26.97×
02ThanosLiterature24.71×
03Cobie SmuldersMovies & TV20.00×
04Naomi ScottMovies & TV20.00×
05Adam DriverMovies & TV19.25×
06Dan StevensMovies & TV18.97×
07Kelly OsbourneMusic & Radio10.41×
08Tom WellingMovies & TV10.38×
09Guardians of the Galaxy (film)Movies & TV9.86×
10Robert RedfordMovies & TV8.67×
11TonieboxKids & Family8.21×
12Jason MomoaMovies & TV6.10×
13SupermanMovies & TV5.96×
14Millie Bobby BrownMovies & TV5.93×
15Anime conventionLiterature4.86×
16LegoKids & Family3.95×
17BatmanMovies & TV3.92×
18TransfermarktSports3.35×
19Harry PotterMovies & TV2.55×
20TagesschauMovies & TV2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luke Skywalker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luke Skywalker audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.62×
Early Adopter MentalityPOWER1.58×
Risk AppetiteTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luke Skywalker audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
Sports ActivityPOWER0.80×
IndulgenceJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luke Skywalker have in Germany?

Luke Skywalker has an estimated audience of 357,193 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Luke Skywalker fans?

37.5% of Luke Skywalker fans are female, 62.5% are male, with an average age of 28.8 years.

03

Which brands do Luke Skywalker fans like most?

Luke Skywalker fans show strongest brand affinity for Lego Star Wars (26.97×), Robert Redford (8.67×), and Superman (5.96×) over the country average.

04

Where do Luke Skywalker fans live in Germany?

Luke Skywalker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Luke Skywalker fans also like?

Beyond Luke Skywalker itself, the audience over-indexes on Robert Redford (8.67×), Superman (5.96×), Thanos (24.71×), and Kelly Osbourne (10.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Luke Skywalker audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Luke Skywalker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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