Luke Skywalker Audience in Germany
Luke Skywalker has an estimated audience of 357,895 people in Germany. 37.5% are female, 62.5% are male, average age 28.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Unique Gifts, Haberler, Hypertext, Birthday Gifts.
The average Luke Skywalker fan in Germany is 28.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Unique Gifts, Haberler, with strongest over-indexing on Dog breed (2.2× the country average). Demographically, the Luke Skywalker audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Fictional Character
Demographics of Luke Skywalker fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 28.8 |
| Estimated audience size | 357,895 |
Audience persona
The typical Luke Skywalker fan in Germany is more male, around 28.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,025 | 1.16× |
| Bayern | 61,099 | 1.06× |
| Baden-Württemberg | 49,056 | 1× |
| Niedersachsen | 36,646 | 1.05× |
| Hessen | 28,652 | 1.05× |
| Rheinland-Pfalz | 19,038 | 1.06× |
| Berlin | 17,249 | 1.08× |
| Sachsen | 16,285 | 0.93× |
| Schleswig-Holstein | 13,591 | 1.06× |
| Brandenburg | 10,423 | 0.94× |
| Hamburg | 9,162 | 1.13× |
| Sachsen-Anhalt | 7,910 | 0.85× |
| Thüringen | 7,588 | 0.83× |
| Mecklenburg-Vorpommern | 5,609 | 0.82× |
| Saarland | 4,256 | 0.97× |
| Bremen | 3,045 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.2× | Pets & Animals |
| Unique Gifts | 2× | Shopping |
| Haberler | 1.81× | News |
| Hypertext | 3.78× | Technology & Electronics |
| Birthday Gifts | 1.93× | Kids & Family |
| Gran Torino | 5.58× | Movies & TV |
| Grinch | 2.71× | Movies & TV |
| Personalised Gifts | 1.94× | Home & Garden |
| Stamp collecting | 4.75× | Home & Garden |
| Hirtshals | 8.27× | Travel & Leisure |
| KLIX (AM) | 1.95× | Music & Radio |
| Goon | 4.7× | Movies & TV |
| Kyokushin | 6.96× | Sports |
| Queens College, City University of New York | 20× | Business & Career |
| Minestrone | 1.76× | Food & Beverages |
| Graham Greene (actor) | 2.69× | |
| Google Analytics | 1.66× | Internet & Social Media |
| Wacker Neuson | 3.98× | Business & Career |
| Figure painting (hobby) | 2.49× | Arts & Culture |
| Alaska | 2.07× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.48 |
| Sustainability | BALANCE | 1.28 |
| Pet Ownership | JOY | 1.27 |
| Extroversion | THRILL | 1.25 |
| Patriotism | CONSERVATISM | 1.23 |
| DIY Mentality | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.0% |
| United Kingdom | 8.4% |
| Japan | 4.9% |
See Luke Skywalker audiences in other countries
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Frequently asked questions
How many fans does Luke Skywalker have in Germany?
Luke Skywalker has an estimated audience of 357,895 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Luke Skywalker fans?
37.5% of Luke Skywalker fans are female, 62.5% are male, with an average age of 28.8 years.
Which brands do Luke Skywalker fans like most?
Luke Skywalker fans show strongest brand affinity for Dog breed (2.2×), Unique Gifts (2×), and Haberler (1.81×) over the country average.
Where do Luke Skywalker fans live in Germany?
Luke Skywalker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,025), Bayern (reach 61,099), and Baden-Württemberg (reach 49,056). These three regions account for the largest share of the active audience.
What other brands do Luke Skywalker fans also like?
Beyond Luke Skywalker itself, the audience over-indexes on Unique Gifts (2×), Haberler (1.81×), Hypertext (3.78×), and Birthday Gifts (1.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Luke Skywalker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.