Luke Skywalker Audience in United States

Luke Skywalker has an estimated audience of 3,955,266 people in United States. 45.9% are female, 54.1% are male, average age 30.8. Top regions: California, Texas, Florida. Top brand affinities: Lego Star Wars, Superman, Guardians of the Galaxy (film), Disneyland Paris, Rick and Morty.

The average Luke Skywalker fan in United States is 30.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lego Star Wars, Superman, Guardians of the Galaxy (film), with strongest over-indexing on Lego Star Wars (61.13× the country average). Demographically, the Luke Skywalker audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Luke Skywalker fans

Demographic split for Luke Skywalker audience in United States
MetricValue
Female45.9%
Male54.1%
Average age30.8
Estimated audience size3,955,266

Audience persona

The typical Luke Skywalker fan in United States is balanced, around 30.8 years old, with strong Patriotism tendencies and a notable affinity for Lego Star Wars.

Top regions in United States

Top regions ranked by reach for Luke Skywalker in United States
RegionReachAffinity
California537,5351.24×
Texas361,4241.06×
Florida302,6991.13×
New York201,8280.91×
Georgia125,5261.03×
North Carolina124,9081.05×
Pennsylvania124,0120.93×
Illinois122,4370.93×
Ohio117,8540.97×
Michigan101,6800.98×
Virginia96,1021×
New Jersey92,4250.92×
Washington87,3051.1×
Arizona85,8481.06×
Tennessee81,4921.03×
Massachusetts74,5300.96×
Indiana73,8831.02×
Mississippi68,3622.1×
Missouri63,6791×
Colorado61,9470.99×
Maryland58,5000.86×
South Carolina57,6880.97×
Minnesota54,7390.97×
Wisconsin54,4590.92×
Alabama53,1650.96×
Utah51,0671.44×
Oregon49,8631.1×
Kentucky48,7430.98×
Oklahoma46,8701.07×
Louisiana46,1540.9×
Nevada37,6510.98×
Connecticut37,5440.95×
Arkansas33,6811.03×
Kansas29,9340.96×
Iowa29,6930.91×
Idaho23,2841.17×
New Mexico18,6100.94×
Nebraska18,0290.91×
West Virginia17,9450.97×
Hawaii16,1340.95×
New Hampshire15,2900.98×
Maine13,3260.94×
Rhode Island11,4770.91×
Montana10,4850.96×
Washington, District of Columbia9,5860.81×
Delaware8,5330.78×
Alaska7,7890.92×
South Dakota7,5230.82×
North Dakota6,7180.83×
Vermont6,3780.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luke Skywalker audience
BrandAffinityCategory
Lego Star Wars61.13×Kids & Family
Superman3.83×Movies & TV
Guardians of the Galaxy (film)16.11×Movies & TV
Disneyland Paris14.44×Travel & Leisure
Rick and Morty8.32×Movies & TV
Autism Awareness9.89×Health
Doctor Strange16.36×Literature
Pokémon Trading Card Game18.61×Games
Anthony Mackie20.5×Movies & TV
Cyberpunk 207718.59×Games
Diabetes mellitus awareness6.55×Health
Kia Sportage19.41×Cars & Mobility
Dungeons & Dragons10.02×Games
Lego Ninjago28.91×Kids & Family
Josh Brolin11.91×Movies & TV
Toyota Supra12.33×Cars & Mobility
Singer-songwriter3.15×Music & Radio
Houston Astros6.57×Sports
Microblogging6.77×Technology & Electronics
Anime and manga fandom4.5×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luke Skywalker audience
TraitClusterScore
PatriotismCONSERVATISM1.77
Early Adopter MentalityPOWER1.72
LGBTQ+ IdentityOPEN1.66
Pet OwnershipJOY1.4
SustainabilityBALANCE1.24
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Luke Skywalker
CountryShare
United States49.0%
United Kingdom8.4%
Japan4.9%

See Luke Skywalker audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Luke Skywalker have in United States?

Luke Skywalker has an estimated audience of 3,955,266 people in United States, concentrated in California and Texas.

What is the gender split and age of Luke Skywalker fans?

45.9% of Luke Skywalker fans are female, 54.1% are male, with an average age of 30.8 years.

Which brands do Luke Skywalker fans like most?

Luke Skywalker fans show strongest brand affinity for Lego Star Wars (61.13×), Superman (3.83×), and Guardians of the Galaxy (film) (16.11×) over the country average.

Where do Luke Skywalker fans live in United States?

Luke Skywalker fans in United States are most concentrated in California (reach 537,535), Texas (reach 361,424), and Florida (reach 302,699). These three regions account for the largest share of the active audience.

What other brands do Luke Skywalker fans also like?

Beyond Luke Skywalker itself, the audience over-indexes on Superman (3.83×), Guardians of the Galaxy (film) (16.11×), Disneyland Paris (14.44×), and Rick and Morty (8.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luke Skywalker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.