Rascasse Audience Intelligence

Luke Skywalker Audience in United States

A data profile of the people who buy, follow and care about Luke Skywalker in United States — modelled from more than twelve digital signal sources. Luke Skywalker has an estimated audience of 3,953,076 people in United States.

#20among Fictional Character in United States#908in Movies & TV

The average Luke Skywalker fan in United States is 30.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Guardians of the Galaxy (film), Superman, Josh Brolin, with strongest over-indexing on Guardians of the Galaxy (film) (14.96× the country average).

Demographically, the Luke Skywalker audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luke Skywalker fan in United States is balanced, around 30.8 years old, with strong Patriotism tendencies and a notable affinity for Guardians of the Galaxy (film).

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luke Skywalker profile in United States.

Audience size
4M
in United States
Gender
45.9%♀
54.1% male
Age
30.8
average years
Country rank
#8121
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luke Skywalker fans

45.9% are female, 54.1% are male, average age 30.8.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Luke Skywalker audience in United States
MetricValue
Female45.9%
Male54.1%
Average age30.8
Estimated audience size3,953,076
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Luke Skywalker audience in United States
Age bracketShare%
16-1938%
20-2927%
30-3918%
40-4912%
50+4%
Fig. 04

Worldwide distribution

48.9%

of the worldwide Luke Skywalker audience comes from United States.

Worldwide audience distribution share by country for Luke Skywalker
CountryShare
United States48.9%
United Kingdom8.4%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luke Skywalker audience in United States is strongest.

Fig. 05

Top regions by affinity

Luke Skywalker fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K1.75×
02Utah~50K1.44×
03California~500K1.18×
04Idaho~20K1.18×
05Oklahoma~50K1.10×
06Florida~300K1.09×
07Oregon~50K1.09×
08Arkansas~40K1.08×
09Washington~80K1.07×
10Arizona~80K1.05×
11North Carolina~100K1.04×
12Kentucky~50K1.04×
13Tennessee~80K1.02×
14Alabama~60K1.01×
15Nebraska~20K1.01×
16West Virginia~20K1.01×
17Montana~10K1.01×
18Texas~300K1.00×
19Georgia~100K1.00×
20Virginia~100K1.00×
21Missouri~60K1.00×
22Kansas~30K1.00×
23Alaska~8K1.00×
24Ohio~100K0.99×
25Michigan~100K0.99×
26Indiana~70K0.99×
27Nevada~40K0.99×
28Maine~10K0.99×
29Colorado~60K0.98×
30Connecticut~40K0.98×
31New Hampshire~20K0.98×
32Iowa~30K0.97×
33New Mexico~20K0.97×
34North Dakota~8K0.97×
35Pennsylvania~100K0.96×
36South Carolina~60K0.96×
37Minnesota~50K0.96×
38Hawaii~20K0.95×
39South Dakota~9K0.95×
40Illinois~100K0.94×
41Massachusetts~70K0.94×
42Rhode Island~10K0.94×
43Wisconsin~60K0.93×
44Vermont~6K0.93×
45Louisiana~50K0.92×
46New Jersey~90K0.91×
47New York~200K0.88×
48Delaware~9K0.87×
49Maryland~60K0.85×
50Washington, District of Columbia~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Luke Skywalker, United States
0.80×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luke Skywalker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luke Skywalker audience
#·InterestCategoryAffinity×
01Lego NinjagoKids & Family24.67×
02Lego Star WarsKids & Family20.47×
03Josh BrolinMovies & TV17.91×
04The Lego MovieMovies & TV15.12×
05Guardians of the Galaxy (film)Movies & TV14.96×
06Disneyland ParisTravel & Leisure12.34×
07Alvin and the ChipmunksMusic & Radio9.98×
08Doctor StrangeLiterature9.87×
09Superhero fictionLiterature8.35×
10Collectible card gameGames7.15×
11Graphic novelLiterature6.51×
12Rick and MortyMovies & TV5.01×
13Anime and manga fandomLiterature4.63×
14Action-adventure gameGames4.48×
15SupermanMovies & TV3.74×
16PokémonGames3.51×
17MangaLiterature3.25×
18Mobile gameGames2.88×
19ComicsLiterature2.72×
20Science fiction moviesMovies & TV2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luke Skywalker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luke Skywalker audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.76×
Early Adopter MentalityPOWER1.51×
Pet OwnershipJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luke Skywalker audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.57×
Family OrientationCONSERVATISM0.75×
Career OrientationPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luke Skywalker have in United States?

Luke Skywalker has an estimated audience of 3,953,076 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Luke Skywalker fans?

45.9% of Luke Skywalker fans are female, 54.1% are male, with an average age of 30.8 years.

03

Which brands do Luke Skywalker fans like most?

Luke Skywalker fans show strongest brand affinity for Guardians of the Galaxy (film) (14.96×), Superman (3.74×), and Josh Brolin (17.91×) over the country average.

04

Where do Luke Skywalker fans live in United States?

Luke Skywalker fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Luke Skywalker fans also like?

Beyond Luke Skywalker itself, the audience over-indexes on Superman (3.74×), Josh Brolin (17.91×), Disneyland Paris (12.34×), and Lego Star Wars (20.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Luke Skywalker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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