Martin Gruber Audience in Germany
A data profile of the people who buy, follow and care about Martin Gruber in Germany — modelled from more than twelve digital signal sources. Martin Gruber has an estimated audience of 410,362 people in Germany.
The average Martin Gruber fan in Germany is 44.8 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Storm of Love, Beetlejuice, Scooby-Doo, with strongest over-indexing on Storm of Love (42.97× the country average).
Demographically, the Martin Gruber audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Martin Gruber fan in Germany is more female, around 44.8 years old, with strong Family Orientation tendencies and a notable affinity for Storm of Love.
At a glance
The key figures that characterise the Martin Gruber profile in Germany.
Search interest · 12-month trend
Demographics of Martin Gruber fans
70.7% are female, 29.3% are male, average age 44.8.
Gender split
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 44.8 |
| Estimated audience size | 410,362 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 32% |
Worldwide distribution
of the worldwide Martin Gruber audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 67.8% |
| Austria | 10.8% |
| Switzerland | 4.6% |
Geography
Where the Martin Gruber audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~20K | 2.06× | |
| 02 | Sachsen-Anhalt | ~10K | 1.27× | |
| 03 | Sachsen | ~20K | 1.21× | |
| 04 | Bayern | ~70K | 1.17× | |
| 05 | Rheinland-Pfalz | ~20K | 1.09× | |
| 06 | Mecklenburg-Vorpommern | ~8K | 1.07× | |
| 07 | Brandenburg | ~10K | 1.05× | |
| 08 | Saarland | ~5K | 1.00× | |
| 09 | Baden-Württemberg | ~50K | 0.96× | |
| 10 | Hessen | ~30K | 0.86× | |
| 11 | Nordrhein-Westfalen | ~70K | 0.85× | |
| 12 | Niedersachsen | ~30K | 0.85× | |
| 13 | Schleswig-Holstein | ~10K | 0.84× | |
| 14 | Bremen | ~2K | 0.70× | |
| 15 | Berlin | ~10K | 0.63× | |
| 16 | Hamburg | ~5K | 0.58× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Martin Gruber audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Storm of Love | Movies & TV | 42.97× | ||
| 02 | Ghostbusters (franchise) | Movies & TV | 11.32× | ||
| 03 | Beetlejuice | Movies & TV | 10.96× | ||
| 04 | Rote Rosen (TV series) | Movies & TV | 10.90× | ||
| 05 | Scooby-Doo | Movies & TV | 10.82× | ||
| 06 | Andy Borg | Music & Radio | 8.34× | ||
| 07 | ZDF-Fernsehgarten | Movies & TV | 7.59× | ||
| 08 | Michael Patrick Kelly | Music & Radio | 7.02× | ||
| 09 | Der Bergdoktor (2008) | Movies & TV | 6.90× | ||
| 10 | Alles was zählt | Movies & TV | 6.14× | ||
| 11 | Udo Jürgens | Music & Radio | 5.94× | ||
| 12 | In aller Freundschaft | Movies & TV | 5.17× | ||
| 13 | Roland Kaiser | Music & Radio | 4.97× | ||
| 14 | Florian Silbereisen | Music & Radio | 4.08× | ||
| 15 | ZDF | Movies & TV | 3.40× | ||
| 16 | Helene Fischer | Music & Radio | 3.05× | ||
| 17 | Tagesschau | Movies & TV | 2.77× | ||
| 18 | Nature | Home & Garden | 2.44× | ||
| 19 | Müller (company) | Food & Beverages | 2.30× | ||
| 20 | Family | Kids & Family | 2.24× |
Personality of the Martin Gruber audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.42× | |
| Patriotism | CONSERVATISM | 1.27× | |
| Need for Security | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Price Sensitivity | PREMIUM | 0.73× | |
| Design Affinity | PREMIUM | 0.75× |
Frequently asked questions
How many fans does Martin Gruber have in Germany?
Martin Gruber has an estimated audience of 410,362 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Martin Gruber fans?
70.7% of Martin Gruber fans are female, 29.3% are male, with an average age of 44.8 years.
Which brands do Martin Gruber fans like most?
Martin Gruber fans show strongest brand affinity for Storm of Love (42.97×), Beetlejuice (10.96×), and Scooby-Doo (10.82×) over the country average.
Where do Martin Gruber fans live in Germany?
Martin Gruber fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Martin Gruber fans also like?
Beyond Martin Gruber itself, the audience over-indexes on Beetlejuice (10.96×), Scooby-Doo (10.82×), Andy Borg (8.34×), and Roland Kaiser (4.97×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Martin Gruber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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