Rascasse Audience Intelligence

National Hispanic Heritage Month Audience in Germany

A data profile of the people who buy, follow and care about National Hispanic Heritage Month in Germany — modelled from more than twelve digital signal sources. National Hispanic Heritage Month has an estimated audience of 7,210 people in Germany.

#1856among Event in Germany#4914in Politics & Society

The average National Hispanic Heritage Month fan in Germany is 27.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Social trading, Ricky Martin, Judas Priest, with strongest over-indexing on Social trading (48.13× the country average).

Demographically, the National Hispanic Heritage Month audience skews more male with an average age of 27.3, and over-indexes on personality traits such as Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 16 regions tracked by Rascasse.

The typical National Hispanic Heritage Month fan in Germany is more male, around 27.3 years old, with strong Family Orientation tendencies and a notable affinity for Social trading.

Category: Politics & Society · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the National Hispanic Heritage Month profile in Germany.

Audience size
7K
in Germany
Gender
39.8%♀
60.2% male
Age
27.3
average years
Country rank
#102174
Event in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Hispanic Heritage Month fans

39.8% are female, 60.2% are male, average age 27.3.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for National Hispanic Heritage Month audience in Germany
MetricValue
Female39.8%
Male60.2%
Average age27.3
Estimated audience size7,210
Fig. 03

Age distribution

Ø 27.3
average years
Age distribution of the National Hispanic Heritage Month audience in Germany
Age bracketShare%
16-1953%
20-2922%
30-3914%
40-4911%
50+0%
Fig. 04

Worldwide distribution

0.4%

of the worldwide National Hispanic Heritage Month audience comes from Germany.

Worldwide audience distribution share by country for National Hispanic Heritage Month
CountryShare
United States95.0%
Spain0.9%
China0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Hispanic Heritage Month audience in Germany is strongest.

Fig. 05

Top regions by affinity

National Hispanic Heritage Month fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz<1K1.52×
02Bremen<1K1.35×
03Hessen<1K1.23×
04Berlin<1K1.13×
05Saarland<1K1.13×
06Sachsen-Anhalt<1K1.01×
07Mecklenburg-Vorpommern<1K1.00×
08Thüringen<1K0.98×
09Hamburg<1K0.98×
10Brandenburg<1K0.93×
11Schleswig-Holstein<1K0.91×
12Sachsen<1K0.86×
13Niedersachsen<1K0.79×
14Bayern<1K0.75×
15Baden-Württemberg<1K0.75×
16Nordrhein-Westfalen~1K0.65×
Fig. 06

Affinity by region

Affinity by region — National Hispanic Heritage Month, Germany
0.65×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Hispanic Heritage Month audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Hispanic Heritage Month audience
#·InterestCategoryAffinity×
01Social tradingBusiness & Career48.13×
02Ricky MartinMusic & Radio8.36×
03Judas PriestMusic & Radio7.62×
04Mumford & SonsMusic & Radio2.58×
05Fight ClubMovies & TV2.01×
06The Notorious B.I.G.Music & Radio1.82×
07Tupac ShakurMusic & Radio1.81×
08Dr. DreMusic & Radio1.64×
09Leather jacketFashion & Accessoires1.55×
10MigosMusic & Radio1.53×
11Martin ScorseseMovies & TV1.51×
12ParamoreMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Hispanic Heritage Month audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Hispanic Heritage Month audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Hispanic Heritage Month audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Hispanic Heritage Month have in Germany?

National Hispanic Heritage Month has an estimated audience of 7,210 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of National Hispanic Heritage Month fans?

39.8% of National Hispanic Heritage Month fans are female, 60.2% are male, with an average age of 27.3 years.

03

Which brands do National Hispanic Heritage Month fans like most?

National Hispanic Heritage Month fans show strongest brand affinity for Social trading (48.13×), Ricky Martin (8.36×), and Judas Priest (7.62×) over the country average.

04

Where do National Hispanic Heritage Month fans live in Germany?

National Hispanic Heritage Month fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1K), Bayern (reach <1K), and Baden-Württemberg (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do National Hispanic Heritage Month fans also like?

Beyond National Hispanic Heritage Month itself, the audience over-indexes on Ricky Martin (8.36×), Judas Priest (7.62×), Fight Club (2.01×), and Mumford & Sons (2.58×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for National Hispanic Heritage Month. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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