National Hispanic Heritage Month Audience in United States

National Hispanic Heritage Month logo

National Hispanic Heritage Month has an estimated audience of 1,949,276 people in United States. 51.8% are female, 48.2% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Minnesota, Google Home, Nationality, Home construction.

The average National Hispanic Heritage Month fan in United States is 34.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Minnesota, Google Home, with strongest over-indexing on Mathcore (17.86× the country average). Demographically, the National Hispanic Heritage Month audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Event

Demographics of National Hispanic Heritage Month fans

Demographic split for National Hispanic Heritage Month audience in United States
MetricValue
Female51.8%
Male48.2%
Average age34.1
Estimated audience size1,949,276

Audience persona

The typical National Hispanic Heritage Month fan in United States is balanced, around 34.1 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for National Hispanic Heritage Month in United States
RegionReachAffinity
California354,7261.65×
Texas334,9822×
Florida234,8891.78×
New York175,5841.61×
Illinois102,0521.57×
Georgia89,5491.49×
North Carolina81,8091.39×
New Jersey68,9141.39×
Virginia67,2231.42×
Pennsylvania59,3300.9×
Arizona51,7211.3×
Maryland50,7131.51×
Ohio46,6630.78×
Massachusetts43,4131.13×
Washington42,9741.1×
Tennessee41,4411.06×
Michigan39,5320.78×
Indiana34,5820.97×
Colorado30,8311×
South Carolina28,9680.99×
Missouri26,2790.84×
Alabama25,6830.94×
Wisconsin25,5730.87×
Connecticut24,9561.28×
Louisiana23,2040.92×
Nevada22,8281.21×
Oregon21,7240.97×
Oklahoma21,3880.99×
Minnesota19,4570.7×
Kentucky17,7850.73×
Arkansas16,8641.05×
Kansas15,7021.02×
Washington, District of Columbia14,9772.56×
Utah11,8150.68×
Mississippi11,4260.71×
Iowa11,2410.7×
New Mexico10,4101.06×
Nebraska8,6660.89×
Rhode Island5,4920.89×
Idaho5,3250.54×
Delaware5,3000.99×
Hawaii4,7470.57×
West Virginia3,8160.42×
New Hampshire3,7620.49×
Maine3,0850.44×
Alaska2,5890.62×
Montana1,8650.34×
South Dakota1,8220.4×
Vermont1,6940.5×
North Dakota1,6490.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Hispanic Heritage Month audience
BrandAffinityCategory
Mathcore17.86×Music & Radio
Minnesota3.55×Travel & Leisure
Google Home11.87×Technology & Electronics
Nationality2.84×Politics & Society
Home construction1.82×Home & Garden
The Historian16.83×Literature
Panama3.42×Travel & Leisure
edureka31.12×Business & Career
Eurail16.92×Cars & Mobility
Certified diabetes educator9.71×Business & Career
Penn & Teller5.9×Movies & TV
Justice1.89×Politics & Society
St Matthew Passion28.57×
Mackenzie Foy4.91×Fashion & Accessoires
Parral, Chihuahua9.05×Travel & Leisure
JTV (Indonesia)3.14×
Birthday Gifts1.6×Kids & Family
Isabela (province)6.01×
Evan Tanner16.95×Sports
Glasgow, Kentucky11.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Hispanic Heritage Month audience
TraitClusterScore
Risk AppetiteTHRILL2.12
Urban LifestyleOPEN1.46
Luxury OrientationPREMIUM1.4
ExtroversionTHRILL1.34
IndulgenceJOY1.31
Convenience OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for National Hispanic Heritage Month
CountryShare
United States95.9%
China0.6%
Canada0.4%

See National Hispanic Heritage Month audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does National Hispanic Heritage Month have in United States?

National Hispanic Heritage Month has an estimated audience of 1,949,276 people in United States, concentrated in California and Texas.

What is the gender split and age of National Hispanic Heritage Month fans?

51.8% of National Hispanic Heritage Month fans are female, 48.2% are male, with an average age of 34.1 years.

Which brands do National Hispanic Heritage Month fans like most?

National Hispanic Heritage Month fans show strongest brand affinity for Mathcore (17.86×), Minnesota (3.55×), and Google Home (11.87×) over the country average.

Where do National Hispanic Heritage Month fans live in United States?

National Hispanic Heritage Month fans in United States are most concentrated in California (reach 354,726), Texas (reach 334,982), and Florida (reach 234,889). These three regions account for the largest share of the active audience.

What other brands do National Hispanic Heritage Month fans also like?

Beyond National Hispanic Heritage Month itself, the audience over-indexes on Minnesota (3.55×), Google Home (11.87×), Nationality (2.84×), and Home construction (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Hispanic Heritage Month. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.