Personality Audience in Germany
Personality has an estimated audience of 467,740 people in Germany. 68.4% are female, 31.6% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Mülheim, Israel, Hormones: The Series, Artistic inspiration.
The average Personality fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Mülheim, Israel, with strongest over-indexing on KLIX (AM) (5.66× the country average). Demographically, the Personality audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Personality fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 41.3 |
| Estimated audience size | 467,740 |
Audience persona
The typical Personality fan in Germany is more female, around 41.3 years old, with strong Mindfulness tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 106,431 | 1.04× |
| Bayern | 74,905 | 1× |
| Baden-Württemberg | 66,923 | 1.05× |
| Niedersachsen | 46,681 | 1.03× |
| Hessen | 34,169 | 0.96× |
| Sachsen | 25,847 | 1.13× |
| Rheinland-Pfalz | 22,071 | 0.94× |
| Berlin | 21,790 | 1.04× |
| Schleswig-Holstein | 16,186 | 0.96× |
| Brandenburg | 14,878 | 1.03× |
| Thüringen | 12,768 | 1.07× |
| Sachsen-Anhalt | 12,112 | 1× |
| Hamburg | 10,962 | 1.04× |
| Mecklenburg-Vorpommern | 8,497 | 0.95× |
| Saarland | 5,253 | 0.91× |
| Bremen | 3,423 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 5.66× | Music & Radio |
| Mülheim | 7.57× | Travel & Leisure |
| Israel | 3.36× | Travel & Leisure |
| Hormones: The Series | 14.09× | Movies & TV |
| Artistic inspiration | 2× | Arts & Culture |
| Progressive rock | 2.04× | Music & Radio |
| Natural rubber | 2.7× | Cars & Mobility |
| Home Delivery | 3.15× | Food & Beverages |
| Square foot gardening | 14.09× | Home & Garden |
| Esra Erol | 6.17× | Movies & TV |
| Stradivarius | 1.68× | Shopping |
| Collectable | 1.54× | Kids & Family |
| Škoda Kodiaq | 1.9× | Cars & Mobility |
| Jack White | 1.69× | Movies & TV |
| Parma | 4.12× | Travel & Leisure |
| Wim Hof | 4.47× | Sports |
| Minestrone | 1.53× | Food & Beverages |
| Preacher (comics) | 3.88× | Literature |
| Brunello Cucinelli | 2.6× | Fashion & Accessoires |
| JibJab | 7.24× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.87 |
| Pet Ownership | JOY | 1.81 |
| Sports Activity | POWER | 1.63 |
| Individualism | JOY | 1.59 |
| Sustainability | BALANCE | 1.54 |
| Healthy Lifestyle | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| Brazil | 11.2% |
| Germany | 6.8% |
See Personality audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Personality have in Germany?
Personality has an estimated audience of 467,740 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Personality fans?
68.4% of Personality fans are female, 31.6% are male, with an average age of 41.3 years.
Which brands do Personality fans like most?
Personality fans show strongest brand affinity for KLIX (AM) (5.66×), Mülheim (7.57×), and Israel (3.36×) over the country average.
Where do Personality fans live in Germany?
Personality fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,431), Bayern (reach 74,905), and Baden-Württemberg (reach 66,923). These three regions account for the largest share of the active audience.
What other brands do Personality fans also like?
Beyond Personality itself, the audience over-indexes on Mülheim (7.57×), Israel (3.36×), Hormones: The Series (14.09×), and Artistic inspiration (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Personality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.