Personality Audience in United States

Personality logo

Personality has an estimated audience of 2,084,292 people in United States. 73.5% are female, 26.5% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Electrolyte, Whataburger, Israel, Lulu 黃路梓茵.

The average Personality fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Electrolyte, Whataburger, with strongest over-indexing on Nationality (2.82× the country average). Demographically, the Personality audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Personality fans

Demographic split for Personality audience in United States
MetricValue
Female73.5%
Male26.5%
Average age43.7
Estimated audience size2,084,292

Audience persona

The typical Personality fan in United States is more female, around 43.7 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Personality in United States
RegionReachAffinity
California285,0861.24×
Texas215,7031.2×
Florida152,5111.08×
New York120,4931.03×
Georgia89,1161.39×
North Carolina75,6871.21×
Illinois73,1601.05×
Pennsylvania70,2781×
Ohio60,7380.95×
Michigan55,0651.01×
Virginia54,1361.07×
New Jersey48,5820.92×
Arizona46,5421.09×
Tennessee45,4011.09×
Washington42,4131.01×
Maryland42,0581.17×
Indiana37,9461×
Alabama36,7911.26×
South Carolina36,7821.17×
Louisiana34,2681.27×
Missouri33,3470.99×
Massachusetts31,7670.77×
Kentucky28,6541.1×
Minnesota27,6350.93×
Wisconsin27,4930.88×
Oklahoma27,1811.17×
Mississippi27,1021.58×
Colorado24,7760.75×
Oregon22,1770.93×
Arkansas20,6671.2×
Nevada20,6631.03×
Connecticut17,8460.85×
Kansas16,7141.02×
Utah16,6200.89×
Iowa15,8680.92×
New Mexico10,8871.04×
Hawaii10,8191.21×
Nebraska9,7420.93×
West Virginia9,4760.98×
Idaho9,1600.88×
Maine5,8460.78×
New Hampshire5,5620.68×
Washington, District of Columbia5,4130.86×
Delaware5,3520.93×
Rhode Island5,1190.77×
Alaska4,2690.96×
Montana4,2180.73×
South Dakota3,8640.8×
North Dakota3,7090.87×
Wyoming2,3070.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Personality audience
BrandAffinityCategory
Nationality2.82×Politics & Society
Electrolyte5.53×Health
Whataburger1.9×Food & Beverages
Israel1.93×Travel & Leisure
Lulu 黃路梓茵2.45×Movies & TV
3D printing2.03×Technology & Electronics
Pillow1.69×Home & Garden
Jesse Plemons2.56×Movies & TV
Home Bargains7.5×Shopping
Wikia2.06×Internet & Social Media
Home staging3.05×Home & Garden
Erie County, New York5.45×Travel & Leisure
Nebraska Cornhuskers4.65×Sports
Enfamil3.43×Kids & Family
JDSU1.52×Business & Career
Cullinan Diamond8.37×
Solo climbing3.34×Sports
Nebraska Cornhuskers football1.76×Sports
Magazine (band)3.08×Music & Radio
Stamp collecting2.16×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Personality audience
TraitClusterScore
SpiritualityBALANCE2.13
PatriotismCONSERVATISM2.1
MindfulnessBALANCE1.82
IndividualismJOY1.77
Community OrientationOPEN1.44
TraditionCONSERVATISM1.4

Worldwide distribution

Worldwide audience distribution share by country for Personality
CountryShare
United States30.2%
Brazil11.2%
Germany6.8%

See Personality audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Personality have in United States?

Personality has an estimated audience of 2,084,292 people in United States, concentrated in California and Texas.

What is the gender split and age of Personality fans?

73.5% of Personality fans are female, 26.5% are male, with an average age of 43.7 years.

Which brands do Personality fans like most?

Personality fans show strongest brand affinity for Nationality (2.82×), Electrolyte (5.53×), and Whataburger (1.9×) over the country average.

Where do Personality fans live in United States?

Personality fans in United States are most concentrated in California (reach 285,086), Texas (reach 215,703), and Florida (reach 152,511). These three regions account for the largest share of the active audience.

What other brands do Personality fans also like?

Beyond Personality itself, the audience over-indexes on Electrolyte (5.53×), Whataburger (1.9×), Israel (1.93×), and Lulu 黃路梓茵 (2.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Personality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.