Rascasse Audience Intelligence

Pinocchio Audience in Germany

Name: Pinocchio — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Pinocchio in Germany — modelled from more than twelve digital signal sources. Pinocchio has an estimated audience of 383,836 people in Germany.

#57among Fictional Character in Germany #251in Literature

The average Pinocchio fan in Germany is 31.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Beetlejuice, Stanley Cup, Jude Law, with strongest over-indexing on Beetlejuice (15.74× the country average).

Demographically, the Pinocchio audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Tradition, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pinocchio fan in Germany is more female, around 31.8 years old, with strong Tradition tendencies and a notable affinity for Beetlejuice.

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pinocchio profile in Germany.

Audience size

384K

in Germany

Gender

57.5%♀

42.5% male

Age

31.8

average years

Country rank

#14489

Fictional Character in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Pinocchio fans

57.5% are female, 42.5% are male, average age 31.8.

Fig. 02

Gender split

57.5%

Female

42.5%

Male

Demographic split for Pinocchio audience in Germany
Metric	Value
Female	57.5%
Male	42.5%
Average age	31.8
Estimated audience size	383,836

Fig. 03

Age distribution

Age distribution of the Pinocchio audience in Germany
Age bracket	Share	%
16-19		40%
20-29		20%
30-39		19%
40-49		15%
50+		6%

Fig. 04

Worldwide distribution

6.2%

of the worldwide Pinocchio audience comes from Germany.

Worldwide audience distribution share by country for Pinocchio
Country	Share
Italy	21.7%
United States	19.6%
Japan	11.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pinocchio audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pinocchio fans by region: top regions in Germany
#	Region	Reach	×
01	Rheinland-Pfalz	~30K	1.50×
02	Nordrhein-Westfalen	~100K	1.42×
03	Niedersachsen	~50K	1.31×
04	Hamburg	~9K	1.10×
05	Bayern	~70K	1.09×
06	Baden-Württemberg	~60K	1.06×
07	Hessen	~30K	1.05×
08	Schleswig-Holstein	~10K	1.04×
09	Thüringen	~9K	0.89×
10	Berlin	~10K	0.87×
11	Sachsen-Anhalt	~8K	0.85×
12	Saarland	~4K	0.85×
13	Sachsen	~20K	0.83×
14	Mecklenburg-Vorpommern	~6K	0.81×
15	Bremen	~3K	0.80×
16	Brandenburg	~9K	0.73×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pinocchio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pinocchio audience
#	Interest	Category	×
01	Stanley Cup	Sports	20.00×
02	Jude Law	Movies & TV	20.00×
03	Adriano Celentano	Music & Radio	20.00×
04	Il Fatto Quotidiano	News	20.00×
05	Dumbo	Movies & TV	20.00×
06	La Stampa	News	20.00×
07	Torino F.C.	Sports	20.00×
08	Bologna F.C. 1909	Sports	19.24×
09	Sanremo Music Festival	Music & Radio	17.18×
10	Beetlejuice	Movies & TV	15.74×
11	Corriere della Sera	News	15.55×
12	Pocahontas (1995 film)	Movies & TV	14.27×
13	Krefeld Pinguine	Sports	12.93×
14	La Gazzetta dello Sport	Sports	11.99×
15	La Dolce Vita	Movies & TV	11.62×
16	Stitch!	Movies & TV	10.37×
17	Eisbären Berlin	Sports	8.87×
18	Eros Ramazzotti	Music & Radio	8.66×
19	Downton Abbey	Movies & TV	7.84×
20	Tipico	Games	3.24×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pinocchio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Pinocchio audience · What stands out
Trait	Cluster	Score
Tradition	CONSERVATISM	1.49×
Risk Appetite	THRILL	1.37×
Travelling	THRILL	1.33×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Pinocchio audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.81×
Sports Activity	POWER	0.86×
Pet Ownership	JOY	0.89×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Pinocchio have in Germany?

Pinocchio has an estimated audience of 383,836 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Pinocchio fans?

57.5% of Pinocchio fans are female, 42.5% are male, with an average age of 31.8 years.

Which brands do Pinocchio fans like most?

Pinocchio fans show strongest brand affinity for Beetlejuice (15.74×), Stanley Cup (20×), and Jude Law (20×) over the country average.

Where do Pinocchio fans live in Germany?

Pinocchio fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Pinocchio fans also like?

Beyond Pinocchio itself, the audience over-indexes on Stanley Cup (20×), Jude Law (20×), Adriano Celentano (20×), and Corriere della Sera (15.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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Dodo (Alice's Adventures in Wonderland) (1,637,003)

See Pinocchio audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pinocchio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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