Pinocchio Audience in United States

Pinocchio logo

Pinocchio has an estimated audience of 1,208,632 people in United States. 60.9% are female, 39.1% are male, average age 31.4. Top regions: California, Texas, Florida. Top brand affinities: Superman, Millie Bobby Brown, Scooby-Doo, Do it yourself (DIY), Indeed.com.

The average Pinocchio fan in United States is 31.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Millie Bobby Brown, Scooby-Doo, with strongest over-indexing on Superman (3.9× the country average). Demographically, the Pinocchio audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character

Demographics of Pinocchio fans

Demographic split for Pinocchio audience in United States
MetricValue
Female60.9%
Male39.1%
Average age31.4
Estimated audience size1,208,632

Audience persona

The typical Pinocchio fan in United States is more female, around 31.4 years old, with strong Design Affinity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Pinocchio in United States
RegionReachAffinity
California207,4921.56×
Texas118,0771.14×
Florida89,4641.09×
New York80,4011.19×
Pennsylvania61,7411.52×
Georgia41,5271.12×
Illinois40,1741×
North Carolina35,8470.99×
Ohio35,7020.96×
Massachusetts31,8641.34×
New Jersey31,3711.02×
Michigan31,2730.99×
Arizona30,4701.23×
Virginia28,3290.96×
Washington24,8901.03×
Tennessee23,7320.98×
Indiana21,2180.96×
Maryland20,5150.99×
Colorado20,2871.06×
Missouri19,0360.98×
Alabama17,2071.02×
Louisiana17,1471.1×
Nevada16,3771.4×
South Carolina16,3700.9×
Wisconsin15,6670.86×
Minnesota15,0990.87×
Connecticut14,7181.21×
Kentucky14,7160.97×
Oregon14,6061.05×
Oklahoma14,0231.04×
Utah11,3621.05×
Mississippi9,6960.97×
Kansas8,9870.94×
Arkansas8,8840.89×
Iowa8,8240.89×
New Mexico5,8270.96×
Idaho5,2370.86×
Hawaii5,2241.01×
Nebraska5,1460.85×
West Virginia5,0010.89×
New Hampshire4,5180.95×
Maine3,8020.88×
Rhode Island3,5550.92×
Delaware2,9480.88×
Washington, District of Columbia2,9360.81×
Montana2,5910.77×
Alaska2,4610.95×
South Dakota2,0990.75×
North Dakota2,0660.83×
Vermont1,5470.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pinocchio audience
BrandAffinityCategory
Superman3.9×Movies & TV
Millie Bobby Brown9.59×Movies & TV
Scooby-Doo6.88×Movies & TV
Do it yourself (DIY)3.82×Home & Garden
Indeed.com4.26×Business & Career
Harry Potter3.16×Movies & TV
Google Maps3.35×Internet & Social Media
Capital One3.31×Business & Career
Diane Keaton5.07×Movies & TV
Taylor Swift3.64×Music & Radio
Local food3.86×Food & Beverages
Natural skin care4.83×Beauty & Wellness
Beetlejuice3.66×Movies & TV
Primark7.65×Shopping
Bruce Willis4.93×Movies & TV
Batman3.33×Movies & TV
FIFA World Cup2.69×Sports
Monsters9.76×Movies & TV
Twin Peaks5.66×Movies & TV
Google News3.82×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pinocchio audience
TraitClusterScore
Design AffinityPREMIUM2.48
SustainabilityBALANCE1.98
DIY MentalityTHRILL1.97
Early Adopter MentalityPOWER1.94
Luxury OrientationPREMIUM1.89
Risk AppetiteTHRILL1.85

Worldwide distribution

Worldwide audience distribution share by country for Pinocchio
CountryShare
Italy22.1%
United States20.0%
Japan11.4%

See Pinocchio audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Pinocchio have in United States?

Pinocchio has an estimated audience of 1,208,632 people in United States, concentrated in California and Texas.

What is the gender split and age of Pinocchio fans?

60.9% of Pinocchio fans are female, 39.1% are male, with an average age of 31.4 years.

Which brands do Pinocchio fans like most?

Pinocchio fans show strongest brand affinity for Superman (3.9×), Millie Bobby Brown (9.59×), and Scooby-Doo (6.88×) over the country average.

Where do Pinocchio fans live in United States?

Pinocchio fans in United States are most concentrated in California (reach 207,492), Texas (reach 118,077), and Florida (reach 89,464). These three regions account for the largest share of the active audience.

What other brands do Pinocchio fans also like?

Beyond Pinocchio itself, the audience over-indexes on Millie Bobby Brown (9.59×), Scooby-Doo (6.88×), Do it yourself (DIY) (3.82×), and Indeed.com (4.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinocchio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.