Rascasse Audience Intelligence

Pinocchio Audience in United States

A data profile of the people who buy, follow and care about Pinocchio in United States — modelled from more than twelve digital signal sources. Pinocchio has an estimated audience of 1,204,087 people in United States.

#107among Fictional Character in United States#405in Literature

The average Pinocchio fan in United States is 31.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Monsters, Scooby-Doo, with strongest over-indexing on Superman (2.69× the country average).

Demographically, the Pinocchio audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pinocchio fan in United States is more female, around 31.4 years old, with strong Design Affinity tendencies and a notable affinity for Superman.

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pinocchio profile in United States.

Audience size
1.2M
in United States
Gender
60.9%♀
39.1% male
Age
31.4
average years
Country rank
#20838
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pinocchio fans

60.9% are female, 39.1% are male, average age 31.4.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Pinocchio audience in United States
MetricValue
Female60.9%
Male39.1%
Average age31.4
Estimated audience size1,204,087
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Pinocchio audience in United States
Age bracketShare%
16-1938%
20-2926%
30-3918%
40-4911%
50+7%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Pinocchio audience comes from United States.

Worldwide audience distribution share by country for Pinocchio
CountryShare
Italy21.7%
United States19.6%
Japan11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pinocchio audience in United States is strongest.

Fig. 05

Top regions by affinity

Pinocchio fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~60K1.50×
02California~200K1.48×
03Nevada~20K1.39×
04Massachusetts~30K1.28×
05Connecticut~10K1.22×
06Arizona~30K1.21×
07Louisiana~20K1.12×
08Texas~100K1.09×
09New York~70K1.09×
10Florida~90K1.08×
11Georgia~40K1.08×
12Oklahoma~10K1.05×
13Oregon~10K1.04×
14Alaska~3K1.04×
15Alabama~20K1.03×
16Utah~10K1.03×
17Colorado~20K1.02×
18West Virginia~6K1.01×
19Hawaii~5K1.01×
20New Jersey~30K1.00×
21New Mexico~6K0.99×
22Illinois~40K0.98×
23Washington~20K0.98×
24Kentucky~10K0.98×
25North Carolina~40K0.97×
26Indiana~20K0.97×
27Maryland~20K0.97×
28Mississippi~10K0.97×
29Michigan~30K0.96×
30Virginia~30K0.96×
31Tennessee~20K0.96×
32New Hampshire~5K0.96×
33Ohio~40K0.95×
34Missouri~20K0.95×
35Rhode Island~4K0.95×
36Idaho~6K0.94×
37Delaware~3K0.94×
38Kansas~9K0.93×
39Arkansas~9K0.92×
40South Carolina~20K0.91×
41Maine~4K0.89×
42North Dakota~2K0.89×
43Iowa~9K0.88×
44Nebraska~5K0.88×
45Minnesota~20K0.87×
46Wisconsin~20K0.85×
47Washington, District of Columbia~3K0.83×
48South Dakota~2K0.82×
49Montana~3K0.81×
50Vermont~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Pinocchio, United States
0.78×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pinocchio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pinocchio audience
#·InterestCategoryAffinity×
01ZootopiaMovies & TV7.89×
02MegamindMovies & TV7.89×
03International educationBusiness & Career7.89×
04Meet the RobinsonsMovies & TV7.89×
05MonstersMovies & TV7.86×
06DumboMovies & TV6.82×
07PrimarkShopping5.10×
08ShrekMovies & TV5.08×
09PoliticoPolitics & Society4.99×
10Millie Bobby BrownMovies & TV3.91×
11Scooby-DooMovies & TV3.74×
12New York PostNews3.53×
13Barnes & NobleLiterature3.39×
14Natural skin careBeauty & Wellness2.78×
15GameStopGames2.70×
16SupermanMovies & TV2.69×
17BatmanMovies & TV2.19×
18Do it yourself (DIY)Home & Garden2.04×
19Harry PotterMovies & TV1.71×
20FIFA World CupSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pinocchio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pinocchio audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.60×
Pet OwnershipJOY1.55×
SustainabilityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pinocchio audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.64×
Quality AwarenessPREMIUM0.72×
Social Media UsageJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pinocchio have in United States?

Pinocchio has an estimated audience of 1,204,087 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pinocchio fans?

60.9% of Pinocchio fans are female, 39.1% are male, with an average age of 31.4 years.

03

Which brands do Pinocchio fans like most?

Pinocchio fans show strongest brand affinity for Superman (2.69×), Monsters (7.86×), and Scooby-Doo (3.74×) over the country average.

04

Where do Pinocchio fans live in United States?

Pinocchio fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Pinocchio fans also like?

Beyond Pinocchio itself, the audience over-indexes on Monsters (7.86×), Scooby-Doo (3.74×), Zootopia (7.89×), and Do it yourself (DIY) (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Pinocchio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinocchio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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