Pinocchio Audience in United States

Pinocchio logo

Pinocchio has an estimated audience of 1,208,632 people in United States. 60.9% are female, 39.1% are male, average age 31.4. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Bank account, Dog breed, Collectable, Pro-Ject.

The average Pinocchio fan in United States is 31.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Bank account, Dog breed, with strongest over-indexing on Natural rubber (6.9× the country average). Demographically, the Pinocchio audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character

Demographics of Pinocchio fans

Demographic split for Pinocchio audience in United States
MetricValue
Female60.9%
Male39.1%
Average age31.4
Estimated audience size1,208,632

Audience persona

The typical Pinocchio fan in United States is more female, around 31.4 years old, with strong Design Affinity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Pinocchio in United States
RegionReachAffinity
California207,4921.56×
Texas118,0771.14×
Florida89,4641.09×
New York80,4011.19×
Pennsylvania61,7411.52×
Georgia41,5271.12×
Illinois40,1741×
North Carolina35,8470.99×
Ohio35,7020.96×
Massachusetts31,8641.34×
New Jersey31,3711.02×
Michigan31,2730.99×
Arizona30,4701.23×
Virginia28,3290.96×
Washington24,8901.03×
Tennessee23,7320.98×
Indiana21,2180.96×
Maryland20,5150.99×
Colorado20,2871.06×
Missouri19,0360.98×
Alabama17,2071.02×
Louisiana17,1471.1×
Nevada16,3771.4×
South Carolina16,3700.9×
Wisconsin15,6670.86×
Minnesota15,0990.87×
Connecticut14,7181.21×
Kentucky14,7160.97×
Oregon14,6061.05×
Oklahoma14,0231.04×
Utah11,3621.05×
Mississippi9,6960.97×
Kansas8,9870.94×
Arkansas8,8840.89×
Iowa8,8240.89×
New Mexico5,8270.96×
Idaho5,2370.86×
Hawaii5,2241.01×
Nebraska5,1460.85×
West Virginia5,0010.89×
New Hampshire4,5180.95×
Maine3,8020.88×
Rhode Island3,5550.92×
Delaware2,9480.88×
Washington, District of Columbia2,9360.81×
Montana2,5910.77×
Alaska2,4610.95×
South Dakota2,0990.75×
North Dakota2,0660.83×
Vermont1,5470.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pinocchio audience
BrandAffinityCategory
Natural rubber6.9×Cars & Mobility
Bank account7.65×Business & Career
Dog breed1.96×Pets & Animals
Collectable2.24×Kids & Family
Pro-Ject5.71×Music & Radio
Product design2.25×Business & Career
Home construction1.56×Home & Garden
Combat sport1.57×Sports
Mothercare3.18×Kids & Family
Electrolyte4.37×Health
Grinch3.54×Movies & TV
Voter registration4.12×Politics & Society
Vocal harmony3.88×Music & Radio
Litter box1.76×Pets & Animals
Goop4.37×Internet & Social Media
Home staging4.02×Home & Garden
Jingoism1.63×Politics & Society
Nationality1.58×Politics & Society
Cachorro4.03×Pets & Animals
Wok4.69×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pinocchio audience
TraitClusterScore
Design AffinityPREMIUM2.48
SustainabilityBALANCE1.98
DIY MentalityTHRILL1.97
Early Adopter MentalityPOWER1.94
Luxury OrientationPREMIUM1.89
Risk AppetiteTHRILL1.85

Worldwide distribution

Worldwide audience distribution share by country for Pinocchio
CountryShare
Italy22.1%
United States20.0%
Japan11.4%

See Pinocchio audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Pinocchio have in United States?

Pinocchio has an estimated audience of 1,208,632 people in United States, concentrated in California and Texas.

What is the gender split and age of Pinocchio fans?

60.9% of Pinocchio fans are female, 39.1% are male, with an average age of 31.4 years.

Which brands do Pinocchio fans like most?

Pinocchio fans show strongest brand affinity for Natural rubber (6.9×), Bank account (7.65×), and Dog breed (1.96×) over the country average.

Where do Pinocchio fans live in United States?

Pinocchio fans in United States are most concentrated in California (reach 207,492), Texas (reach 118,077), and Florida (reach 89,464). These three regions account for the largest share of the active audience.

What other brands do Pinocchio fans also like?

Beyond Pinocchio itself, the audience over-indexes on Bank account (7.65×), Dog breed (1.96×), Collectable (2.24×), and Pro-Ject (5.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinocchio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.