Plug-in (computing) Audience in Germany
Plug-in (computing) has an estimated audience of 985,619 people in Germany. 29.4% are female, 70.6% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, KLIX (AM), Mechanic, Keeper (password manager), Tate St Ives.
The average Plug-in (computing) fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, KLIX (AM), Mechanic, with strongest over-indexing on Israel (10.66× the country average). Demographically, the Plug-in (computing) audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Plug-in (computing) fans
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 43.2 |
| Estimated audience size | 985,619 |
Audience persona
The typical Plug-in (computing) fan in Germany is more male, around 43.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 220,764 | 1.02× |
| Bayern | 175,196 | 1.11× |
| Baden-Württemberg | 143,038 | 1.06× |
| Niedersachsen | 94,768 | 0.99× |
| Hessen | 83,645 | 1.11× |
| Rheinland-Pfalz | 53,201 | 1.08× |
| Sachsen | 50,052 | 1.04× |
| Berlin | 45,528 | 1.03× |
| Brandenburg | 32,703 | 1.07× |
| Schleswig-Holstein | 31,687 | 0.9× |
| Sachsen-Anhalt | 25,404 | 0.99× |
| Thüringen | 23,542 | 0.94× |
| Hamburg | 20,699 | 0.93× |
| Mecklenburg-Vorpommern | 18,371 | 0.98× |
| Saarland | 11,846 | 0.98× |
| Bremen | 6,539 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 10.66× | Travel & Leisure |
| KLIX (AM) | 13.6× | Music & Radio |
| Mechanic | 3.75× | Cars & Mobility |
| Keeper (password manager) | 7.02× | Technology & Electronics |
| Tate St Ives | 33.72× | |
| Stay at Home Mum | 20× | Kids & Family |
| Haberler | 1.89× | News |
| Unique Gifts | 1.86× | Shopping |
| Nipsey Hussle | 15.43× | Music & Radio |
| Celtic mythology | 6.02× | Arts & Culture |
| Christmas Gift | 1.84× | Kids & Family |
| Birthday Gifts | 1.75× | Kids & Family |
| The Hooters | 8.88× | Music & Radio |
| Stradivarius | 1.64× | Shopping |
| Turner & Hooch | 19.7× | Movies & TV |
| Neon Genesis Evangelion (manga) | 6.01× | Literature |
| Jacamo | 16.34× | Fashion & Accessoires |
| Screed | 14.12× | Home & Garden |
| Palestine Polytechnic University | 9.42× | Business & Career |
| Home Delivery | 2.24× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.46 |
| Need for Security | CONSERVATISM | 1.45 |
| Patriotism | CONSERVATISM | 1.17 |
| Family Orientation | CONSERVATISM | 1.16 |
| Pet Ownership | JOY | 1.13 |
| Indulgence | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.4% |
| Italy | 8.5% |
| Spain | 5.6% |
See Plug-in (computing) audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Plug-in (computing) have in Germany?
Plug-in (computing) has an estimated audience of 985,619 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plug-in (computing) fans?
29.4% of Plug-in (computing) fans are female, 70.6% are male, with an average age of 43.2 years.
Which brands do Plug-in (computing) fans like most?
Plug-in (computing) fans show strongest brand affinity for Israel (10.66×), KLIX (AM) (13.6×), and Mechanic (3.75×) over the country average.
Where do Plug-in (computing) fans live in Germany?
Plug-in (computing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 220,764), Bayern (reach 175,196), and Baden-Württemberg (reach 143,038). These three regions account for the largest share of the active audience.
What other brands do Plug-in (computing) fans also like?
Beyond Plug-in (computing) itself, the audience over-indexes on KLIX (AM) (13.6×), Mechanic (3.75×), Keeper (password manager) (7.02×), and Tate St Ives (33.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plug-in (computing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.