Rascasse Audience Intelligence

Plug-in (computing) Audience in Germany

A data profile of the people who buy, follow and care about Plug-in (computing) in Germany — modelled from more than twelve digital signal sources. Plug-in (computing) has an estimated audience of 985,619 people in Germany.

The average Plug-in (computing) fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kurt Cobain, Robin Williams, Meat Loaf, with strongest over-indexing on Kurt Cobain (14.93× the country average).

Demographically, the Plug-in (computing) audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Plug-in (computing) fan in Germany is more male, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Kurt Cobain.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plug-in (computing) profile in Germany.

Audience size
986K
in Germany
Gender
29.4%
70.6% male
Age
43.2
average years
Country rank
#6628
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plug-in (computing) fans

29.4% are female, 70.6% are male, average age 43.2.

Fig. 02

Gender split

29.4%
Female
70.6%
Male
Demographic split for Plug-in (computing) audience in Germany
MetricValue
Female29.4%
Male70.6%
Average age43.2
Estimated audience size985,619
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Plug-in (computing) audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3924%
40-4929%
50+23%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Plug-in (computing) audience comes from Germany.

Worldwide audience distribution share by country for Plug-in (computing)
CountryShare
United States38.4%
Italy8.5%
Spain5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plug-in (computing) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Plug-in (computing) fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~50K1.08×
02Bayern~200K1.07×
03Hessen~80K1.07×
04Baden-Württemberg~100K1.06×
05Sachsen~50K1.04×
06Brandenburg~30K1.03×
07Sachsen-Anhalt~30K1.00×
08Thüringen~30K1.00×
09Mecklenburg-Vorpommern~20K1.00×
10Saarland~10K1.00×
11Nordrhein-Westfalen~200K0.98×
12Niedersachsen~90K0.98×
13Berlin~40K0.97×
14Bremen~8K0.96×
15Schleswig-Holstein~30K0.94×
16Hamburg~20K0.94×
Fig. 06

Affinity by region

Affinity by region — Plug-in (computing), Germany
0.94×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plug-in (computing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plug-in (computing) audience
#·InterestCategoryAffinity×
01Meat LoafMusic & Radio20.00×
02Black Veil BridesMusic & Radio20.00×
03SteinbergMusic & Radio20.00×
04The Pretty RecklessMusic & Radio20.00×
05MonumentsMusic & Radio20.00×
06Grace and FrankieMovies & TV20.00×
07Roland CorporationMusic & Radio18.02×
08TuneCoreMusic & Radio17.46×
09Corey TaylorMusic & Radio17.35×
10Jeff BeckMusic & Radio17.25×
11Boss Hoss CyclesCars & Mobility17.17×
12Kurt CobainMusic & Radio14.93×
13Creed (band)Music & Radio12.30×
14Robin WilliamsMovies & TV11.15×
15Jeremy RennerMovies & TV10.74×
16SynthesizerMusic & Radio9.50×
17Logic ProTechnology & Electronics8.74×
18Plug-in hybridCars & Mobility3.19×
19NatureHome & Garden2.12×
20TagesschauMovies & TV1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plug-in (computing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Plug-in (computing) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.86×
Early Adopter MentalityPOWER1.65×
Convenience OrientationPREMIUM1.31×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Plug-in (computing) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
Sports ActivityPOWER0.74×
SustainabilityBALANCE0.78×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Plug-in (computing) have in Germany?

Plug-in (computing) has an estimated audience of 985,619 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Plug-in (computing) fans?

29.4% of Plug-in (computing) fans are female, 70.6% are male, with an average age of 43.2 years.

03

Which brands do Plug-in (computing) fans like most?

Plug-in (computing) fans show strongest brand affinity for Kurt Cobain (14.93×), Robin Williams (11.15×), and Meat Loaf (20×) over the country average.

04

Where do Plug-in (computing) fans live in Germany?

Plug-in (computing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Plug-in (computing) fans also like?

Beyond Plug-in (computing) itself, the audience over-indexes on Robin Williams (11.15×), Meat Loaf (20×), TuneCore (17.46×), and Black Veil Brides (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plug-in (computing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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