Plug-in (computing) Audience in United States
Plug-in (computing) has an estimated audience of 12,272,197 people in United States. 55.8% are female, 44.2% are male, average age 44.4. Top brand affinities: Racing, 3D printing, Moquegua, Buying a House, San Gil.
Top brand affinities include Racing, 3D printing, Moquegua, with strongest over-indexing on Racing (1.68× the country average). Demographically, the Plug-in (computing) audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Individualism.
Category: Technology & Electronics · Type: Topic
Demographics of Plug-in (computing) fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 44.4 |
| Estimated audience size | 12,272,197 |
Audience persona
The typical Plug-in (computing) fan in United States is more female, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Racing.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Racing | 1.68× | Cars & Mobility |
| 3D printing | 1.62× | Technology & Electronics |
| Moquegua | 3.04× | Travel & Leisure |
| Buying a House | 1.59× | Home & Garden |
| San Gil | 1.59× | Travel & Leisure |
| Lebanese cuisine | 1.54× | Food & Beverages |
| Erie County, New York | 1.54× | Travel & Leisure |
| Software widget | 2.28× | Technology & Electronics |
| Springfield, Illinois | 1.64× | Travel & Leisure |
| Cadillac Ranch | 1.77× | Cars & Mobility |
| Voltron: Legendary Defender | 2.24× | Movies & TV |
| Final Fantasy VII (Famicom) | 1.9× | Games |
| Medieval fantasy | 1.62× | Literature |
| Hauptschule | 1.67× | Kids & Family |
| Shrimp toast | 2.5× | Food & Beverages |
| Escape Games | 2.1× | Games |
| Certified diabetes educator | 1.54× | Business & Career |
| Cachaça | 2.01× | Food & Beverages |
| Steelheart | 1.91× | Music & Radio |
| Indiana University School of Medicine | 1.61× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.2 |
| Individualism | JOY | 1.14 |
| Convenience Orientation | PREMIUM | 1.04 |
| Tradition | CONSERVATISM | 1.02 |
| Family Orientation | CONSERVATISM | 1.02 |
| Spirituality | BALANCE | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.4% |
| Italy | 8.5% |
| Spain | 5.6% |
See Plug-in (computing) audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Plug-in (computing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.