Poet Audience in Germany

Poet has an estimated audience of 1,395,734 people in Germany. 70.7% are female, 29.3% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Israel, Wim Hof, Home Delivery, Hormones: The Series.
The average Poet fan in Germany is 32.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Israel, Wim Hof, with strongest over-indexing on KLIX (AM) (7.53× the country average). Demographically, the Poet audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Poet fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 32.7 |
| Estimated audience size | 1,395,734 |
Audience persona
The typical Poet fan in Germany is more female, around 32.7 years old, with strong Pet Ownership tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 306,464 | 1× |
| Bayern | 227,231 | 1.01× |
| Baden-Württemberg | 192,427 | 1.01× |
| Hessen | 136,205 | 1.28× |
| Niedersachsen | 130,185 | 0.96× |
| Berlin | 74,661 | 1.2× |
| Sachsen | 69,765 | 1.02× |
| Rheinland-Pfalz | 66,222 | 0.95× |
| Schleswig-Holstein | 47,372 | 0.95× |
| Brandenburg | 44,449 | 1.03× |
| Thüringen | 36,500 | 1.03× |
| Sachsen-Anhalt | 32,929 | 0.91× |
| Hamburg | 30,029 | 0.95× |
| Mecklenburg-Vorpommern | 25,813 | 0.97× |
| Saarland | 12,946 | 0.76× |
| Bremen | 11,756 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 7.53× | Music & Radio |
| Israel | 5.65× | Travel & Leisure |
| Wim Hof | 13.15× | Sports |
| Home Delivery | 3.81× | Food & Beverages |
| Hormones: The Series | 10.93× | Movies & TV |
| Högl | 6.98× | Fashion & Accessoires |
| Este, Veneto | 1.84× | Travel & Leisure |
| Knokke-Heist | 4.66× | Travel & Leisure |
| Zagreb | 2.79× | Travel & Leisure |
| Corona (band) | 1.68× | Music & Radio |
| Granola | 6.25× | Food & Beverages |
| Huizen | 4.03× | Travel & Leisure |
| Scratching post | 3.74× | Pets & Animals |
| JibJab | 8.18× | Internet & Social Media |
| Kotka | 13.15× | Travel & Leisure |
| Bank account | 1.8× | Business & Career |
| Goosebumps (film) | 5.31× | Movies & TV |
| Morgan Plus 8 | 6.66× | Cars & Mobility |
| Cachorro | 1.98× | Pets & Animals |
| Loch Lomond | 3.82× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.47 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Mindfulness | BALANCE | 1.31 |
| Indulgence | JOY | 1.26 |
| Community Orientation | OPEN | 1.25 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Italy | 8.0% |
| Mexico | 7.4% |
See Poet audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Poet have in Germany?
Poet has an estimated audience of 1,395,734 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Poet fans?
70.7% of Poet fans are female, 29.3% are male, with an average age of 32.7 years.
Which brands do Poet fans like most?
Poet fans show strongest brand affinity for KLIX (AM) (7.53×), Israel (5.65×), and Wim Hof (13.15×) over the country average.
Where do Poet fans live in Germany?
Poet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 306,464), Bayern (reach 227,231), and Baden-Württemberg (reach 192,427). These three regions account for the largest share of the active audience.
What other brands do Poet fans also like?
Beyond Poet itself, the audience over-indexes on Israel (5.65×), Wim Hof (13.15×), Home Delivery (3.81×), and Hormones: The Series (10.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Poet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.