Poet Audience in Germany

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Poet has an estimated audience of 1,395,734 people in Germany. 70.7% are female, 29.3% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Israel, Wim Hof, Home Delivery, Hormones: The Series.

The average Poet fan in Germany is 32.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Israel, Wim Hof, with strongest over-indexing on KLIX (AM) (7.53× the country average). Demographically, the Poet audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Poet fans

Demographic split for Poet audience in Germany
MetricValue
Female70.7%
Male29.3%
Average age32.7
Estimated audience size1,395,734

Audience persona

The typical Poet fan in Germany is more female, around 32.7 years old, with strong Pet Ownership tendencies and a notable affinity for KLIX (AM).

Top regions in Germany

Top regions ranked by reach for Poet in Germany
RegionReachAffinity
Nordrhein-Westfalen306,464
Bayern227,2311.01×
Baden-Württemberg192,4271.01×
Hessen136,2051.28×
Niedersachsen130,1850.96×
Berlin74,6611.2×
Sachsen69,7651.02×
Rheinland-Pfalz66,2220.95×
Schleswig-Holstein47,3720.95×
Brandenburg44,4491.03×
Thüringen36,5001.03×
Sachsen-Anhalt32,9290.91×
Hamburg30,0290.95×
Mecklenburg-Vorpommern25,8130.97×
Saarland12,9460.76×
Bremen11,7560.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Poet audience
BrandAffinityCategory
KLIX (AM)7.53×Music & Radio
Israel5.65×Travel & Leisure
Wim Hof13.15×Sports
Home Delivery3.81×Food & Beverages
Hormones: The Series10.93×Movies & TV
Högl6.98×Fashion & Accessoires
Este, Veneto1.84×Travel & Leisure
Knokke-Heist4.66×Travel & Leisure
Zagreb2.79×Travel & Leisure
Corona (band)1.68×Music & Radio
Granola6.25×Food & Beverages
Huizen4.03×Travel & Leisure
Scratching post3.74×Pets & Animals
JibJab8.18×Internet & Social Media
Kotka13.15×Travel & Leisure
Bank account1.8×Business & Career
Goosebumps (film)5.31×Movies & TV
Morgan Plus 86.66×Cars & Mobility
Cachorro1.98×Pets & Animals
Loch Lomond3.82×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Poet audience
TraitClusterScore
Pet OwnershipJOY1.47
LGBTQ+ IdentityOPEN1.35
MindfulnessBALANCE1.31
IndulgenceJOY1.26
Community OrientationOPEN1.25
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Poet
CountryShare
United States16.6%
Italy8.0%
Mexico7.4%

See Poet audiences in other countries

More Literature audiences in Germany

Frequently asked questions

How many fans does Poet have in Germany?

Poet has an estimated audience of 1,395,734 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Poet fans?

70.7% of Poet fans are female, 29.3% are male, with an average age of 32.7 years.

Which brands do Poet fans like most?

Poet fans show strongest brand affinity for KLIX (AM) (7.53×), Israel (5.65×), and Wim Hof (13.15×) over the country average.

Where do Poet fans live in Germany?

Poet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 306,464), Bayern (reach 227,231), and Baden-Württemberg (reach 192,427). These three regions account for the largest share of the active audience.

What other brands do Poet fans also like?

Beyond Poet itself, the audience over-indexes on Israel (5.65×), Wim Hof (13.15×), Home Delivery (3.81×), and Hormones: The Series (10.93×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Poet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.