Rascasse Audience Intelligence

Poet Audience in Germany

A data profile of the people who buy, follow and care about Poet in Germany — modelled from more than twelve digital signal sources. Poet has an estimated audience of 1,395,734 people in Germany.

#2530among Topic in Germany#67in Literature

The average Poet fan in Germany is 32.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nina Chuba, Ross Antony, Hannah Arendt, with strongest over-indexing on Nina Chuba (8.05× the country average).

Demographically, the Poet audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Poet fan in Germany is more female, around 32.7 years old, with strong Community Orientation tendencies and a notable affinity for Nina Chuba.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Poet profile in Germany.

Audience size
1.4M
in Germany
Gender
70.7%♀
29.3% male
Age
32.7
average years
Country rank
#4773
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Poet fans

70.7% are female, 29.3% are male, average age 32.7.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Poet audience in Germany
MetricValue
Female70.7%
Male29.3%
Average age32.7
Estimated audience size1,395,734
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Poet audience in Germany
Age bracketShare%
16-1937%
20-2923%
30-3916%
40-4915%
50+9%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Poet audience comes from Germany.

Worldwide audience distribution share by country for Poet
CountryShare
United States16.6%
Italy8.0%
Mexico7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Poet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Poet fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.20×
02Thüringen~40K1.09×
03Berlin~70K1.08×
04Sachsen-Anhalt~40K1.06×
05Sachsen~70K1.03×
06Brandenburg~40K1.02×
07Mecklenburg-Vorpommern~30K1.01×
08Bremen~10K1.01×
09Baden-Württemberg~200K1.00×
10Rheinland-Pfalz~70K0.99×
11Nordrhein-Westfalen~300K0.98×
12Bayern~200K0.97×
13Niedersachsen~100K0.97×
14Schleswig-Holstein~50K0.94×
15Hamburg~30K0.91×
16Saarland~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Poet, Germany
0.87×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Poet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Poet audience
#·InterestCategoryAffinity×
01Hannah ArendtLiterature13.15×
02Lily AllenMusic & Radio13.15×
03Creedence Clearwater RevivalMusic & Radio13.15×
04Jim MorrisonMusic & Radio13.15×
05Bryan FerryMusic & Radio13.15×
06Charles DarwinBusiness & Career13.15×
07Jethro Tull (band)Music & Radio11.59×
08Alice Cooper (band)Music & Radio11.36×
09Smyths Toys SuperstoresShopping10.51×
10Ross AntonyMovies & TV9.07×
11Sigmund FreudLiterature8.97×
12Kurt CobainMusic & Radio8.23×
13Nina ChubaMusic & Radio8.05×
14Keira KnightleyMovies & TV7.72×
15Wolfgang PetryMusic & Radio7.62×
16Old TestamentPolitics & Society5.92×
17Margot RobbieMovies & TV5.49×
18Natalie PortmanMovies & TV5.43×
19GMX MailInternet & Social Media3.77×
20TagesschauMovies & TV2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Poet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Poet audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.79×
SpiritualityBALANCE1.53×
Pet OwnershipJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Poet audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.87×
Sports ActivityPOWER0.91×
Convenience OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Poet have in Germany?

Poet has an estimated audience of 1,395,734 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Poet fans?

70.7% of Poet fans are female, 29.3% are male, with an average age of 32.7 years.

03

Which brands do Poet fans like most?

Poet fans show strongest brand affinity for Nina Chuba (8.05×), Ross Antony (9.07×), and Hannah Arendt (13.15×) over the country average.

04

Where do Poet fans live in Germany?

Poet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Poet fans also like?

Beyond Poet itself, the audience over-indexes on Ross Antony (9.07×), Hannah Arendt (13.15×), Wolfgang Petry (7.62×), and Alice Cooper (band) (11.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Poet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Poet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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