Poet Audience in United States

Poet has an estimated audience of 6,320,132 people in United States. 66.0% are female, 34.0% are male, average age 34.9. Top regions: California, Texas, New York. Top brand affinities: Product design, Combat sport, Nationality, UK garage, Progressive rock.
The average Poet fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Combat sport, Nationality, with strongest over-indexing on Product design (3.34× the country average). Demographically, the Poet audience skews more female with an average age of 34.9, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Poet fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 34.9 |
| Estimated audience size | 6,320,132 |
Audience persona
The typical Poet fan in United States is more female, around 34.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 754,089 | 1.08× |
| Texas | 627,661 | 1.16× |
| New York | 388,307 | 1.1× |
| Florida | 369,374 | 0.86× |
| Georgia | 197,632 | 1.02× |
| Pennsylvania | 191,141 | 0.9× |
| Illinois | 186,570 | 0.89× |
| North Carolina | 173,616 | 0.91× |
| Ohio | 170,504 | 0.88× |
| Virginia | 159,393 | 1.04× |
| Michigan | 150,076 | 0.91× |
| Washington | 145,738 | 1.15× |
| New Jersey | 139,468 | 0.87× |
| Tennessee | 127,423 | 1.01× |
| Massachusetts | 123,570 | 0.99× |
| Indiana | 119,102 | 1.03× |
| Arizona | 111,148 | 0.86× |
| Maryland | 103,544 | 0.95× |
| Minnesota | 95,449 | 1.05× |
| Missouri | 93,688 | 0.92× |
| Iowa | 93,294 | 1.79× |
| Colorado | 82,519 | 0.83× |
| South Carolina | 77,188 | 0.81× |
| Alabama | 74,833 | 0.85× |
| Oregon | 73,361 | 1.01× |
| Louisiana | 72,026 | 0.88× |
| Wisconsin | 71,539 | 0.75× |
| Oklahoma | 64,219 | 0.92× |
| South Dakota | 61,483 | 4.21× |
| Kentucky | 61,102 | 0.77× |
| Connecticut | 56,325 | 0.89× |
| Kansas | 51,736 | 1.04× |
| Utah | 49,234 | 0.87× |
| Nevada | 48,819 | 0.8× |
| Mississippi | 45,823 | 0.88× |
| Arkansas | 45,676 | 0.88× |
| Nebraska | 34,201 | 1.08× |
| New Mexico | 28,781 | 0.91× |
| Idaho | 25,108 | 0.79× |
| West Virginia | 24,938 | 0.85× |
| Hawaii | 24,432 | 0.9× |
| New Hampshire | 22,403 | 0.9× |
| Maine | 20,993 | 0.93× |
| Washington, District of Columbia | 20,678 | 1.09× |
| Montana | 17,972 | 1.02× |
| Rhode Island | 16,124 | 0.8× |
| Delaware | 11,953 | 0.69× |
| Vermont | 11,454 | 1.03× |
| Alaska | 11,348 | 0.84× |
| North Dakota | 10,119 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.34× | Business & Career |
| Combat sport | 2.29× | Sports |
| Nationality | 3.02× | Politics & Society |
| UK garage | 6.79× | Music & Radio |
| Progressive rock | 2.53× | Music & Radio |
| Bank account | 2.21× | Business & Career |
| Isometric exercise | 4.76× | Sports |
| Stamp collecting | 2.48× | Home & Garden |
| Pro-Ject | 1.94× | Music & Radio |
| Mothercare | 1.52× | Kids & Family |
| Tierra Cali | 3.39× | Travel & Leisure |
| Joshua Jackson | 1.99× | Movies & TV |
| Panama | 1.6× | Travel & Leisure |
| Nuts (film) | 2.45× | Movies & TV |
| Acoustic music | 1.62× | Music & Radio |
| Nasal cavity | 2.47× | Health |
| Emilio Estefan | 4.38× | Music & Radio |
| Albany County, New York | 3.24× | Travel & Leisure |
| Temple Grandin | 2.1× | Literature |
| Hebe | 1.74× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.79 |
| Mindfulness | BALANCE | 1.7 |
| Extroversion | THRILL | 1.35 |
| Luxury Orientation | PREMIUM | 1.3 |
| Early Adopter Mentality | POWER | 1.25 |
| Pet Ownership | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Italy | 8.0% |
| Mexico | 7.4% |
See Poet audiences in other countries
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Poet have in United States?
Poet has an estimated audience of 6,320,132 people in United States, concentrated in California and Texas.
What is the gender split and age of Poet fans?
66.0% of Poet fans are female, 34.0% are male, with an average age of 34.9 years.
Which brands do Poet fans like most?
Poet fans show strongest brand affinity for Product design (3.34×), Combat sport (2.29×), and Nationality (3.02×) over the country average.
Where do Poet fans live in United States?
Poet fans in United States are most concentrated in California (reach 754,089), Texas (reach 627,661), and New York (reach 388,307). These three regions account for the largest share of the active audience.
What other brands do Poet fans also like?
Beyond Poet itself, the audience over-indexes on Combat sport (2.29×), Nationality (3.02×), UK garage (6.79×), and Progressive rock (2.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Poet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.