Poet Audience in United States

Poet has an estimated audience of 6,320,132 people in United States. 66.0% are female, 34.0% are male, average age 34.9. Top regions: California, Texas, New York. Top brand affinities: Do it yourself (DIY), Singer-songwriter, Spotify, Harry Potter, Livemusic.

The average Poet fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Do it yourself (DIY), Singer-songwriter, Spotify, with strongest over-indexing on Do it yourself (DIY) (2.1× the country average). Demographically, the Poet audience skews more female with an average age of 34.9, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Poet fans

Demographic split for Poet audience in United States
MetricValue
Female66.0%
Male34.0%
Average age34.9
Estimated audience size6,320,132

Audience persona

The typical Poet fan in United States is more female, around 34.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Do it yourself (DIY).

Top regions in United States

Top regions ranked by reach for Poet in United States
RegionReachAffinity
California754,0891.08×
Texas627,6611.16×
New York388,3071.1×
Florida369,3740.86×
Georgia197,6321.02×
Pennsylvania191,1410.9×
Illinois186,5700.89×
North Carolina173,6160.91×
Ohio170,5040.88×
Virginia159,3931.04×
Michigan150,0760.91×
Washington145,7381.15×
New Jersey139,4680.87×
Tennessee127,4231.01×
Massachusetts123,5700.99×
Indiana119,1021.03×
Arizona111,1480.86×
Maryland103,5440.95×
Minnesota95,4491.05×
Missouri93,6880.92×
Iowa93,2941.79×
Colorado82,5190.83×
South Carolina77,1880.81×
Alabama74,8330.85×
Oregon73,3611.01×
Louisiana72,0260.88×
Wisconsin71,5390.75×
Oklahoma64,2190.92×
South Dakota61,4834.21×
Kentucky61,1020.77×
Connecticut56,3250.89×
Kansas51,7361.04×
Utah49,2340.87×
Nevada48,8190.8×
Mississippi45,8230.88×
Arkansas45,6760.88×
Nebraska34,2011.08×
New Mexico28,7810.91×
Idaho25,1080.79×
West Virginia24,9380.85×
Hawaii24,4320.9×
New Hampshire22,4030.9×
Maine20,9930.93×
Washington, District of Columbia20,6781.09×
Montana17,9721.02×
Rhode Island16,1240.8×
Delaware11,9530.69×
Vermont11,4541.03×
Alaska11,3480.84×
North Dakota10,1190.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Poet audience
BrandAffinityCategory
Do it yourself (DIY)2.1×Home & Garden
Singer-songwriter2.5×Music & Radio
Spotify1.56×Internet & Social Media
Harry Potter1.69×Movies & TV
Livemusic2.37×Music & Radio
Dollar General1.69×Shopping
Dollar Tree1.73×Shopping
E-book readers3.2×Technology & Electronics
Las Vegas1.88×Travel & Leisure
Nail salon2.92×Beauty & Wellness
Dungeons & Dragons4.38×Games
Rick and Morty2.87×Movies & TV
Barnes & Noble2.99×Literature
Natural skin care2.41×Beauty & Wellness
Art exhibition2.6×Arts & Culture
FC Bayern Munich2.57×Sports
J. C. Penney1.89×Shopping
Nike1.88×Fashion & Accessoires
Minecraft3.21×Games
Lace wig2.02×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Poet audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.79
MindfulnessBALANCE1.7
ExtroversionTHRILL1.35
Luxury OrientationPREMIUM1.3
Early Adopter MentalityPOWER1.25
Pet OwnershipJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Poet
CountryShare
United States16.6%
Italy8.0%
Mexico7.4%

See Poet audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Poet have in United States?

Poet has an estimated audience of 6,320,132 people in United States, concentrated in California and Texas.

What is the gender split and age of Poet fans?

66.0% of Poet fans are female, 34.0% are male, with an average age of 34.9 years.

Which brands do Poet fans like most?

Poet fans show strongest brand affinity for Do it yourself (DIY) (2.1×), Singer-songwriter (2.5×), and Spotify (1.56×) over the country average.

Where do Poet fans live in United States?

Poet fans in United States are most concentrated in California (reach 754,089), Texas (reach 627,661), and New York (reach 388,307). These three regions account for the largest share of the active audience.

What other brands do Poet fans also like?

Beyond Poet itself, the audience over-indexes on Singer-songwriter (2.5×), Spotify (1.56×), Harry Potter (1.69×), and Livemusic (2.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Poet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.