Rascasse Audience Intelligence

Poet Audience in United States

Name: Poet — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Poet in United States — modelled from more than twelve digital signal sources. Poet has an estimated audience of 6,320,132 people in United States.

#3254among Topic in United States #90in Literature

The average Poet fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Do it yourself (DIY), Web server, Spotify, with strongest over-indexing on Do it yourself (DIY) (1.99× the country average).

Demographically, the Poet audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Poet fan in United States is more female, around 34.9 years old, with strong Mindfulness tendencies and a notable affinity for Do it yourself (DIY).

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Poet profile in United States.

Audience size

6.3M

in United States

Gender

66.0%♀

34.0% male

Age

34.9

average years

Country rank

#5483

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Poet fans

66.0% are female, 34.0% are male, average age 34.9.

Fig. 02

Gender split

66.0%

Female

34.0%

Male

Demographic split for Poet audience in United States
Metric	Value
Female	66.0%
Male	34.0%
Average age	34.9
Estimated audience size	6,320,132

Fig. 03

Age distribution

Age distribution of the Poet audience in United States
Age bracket	Share	%
16-19		32%
20-29		21%
30-39		17%
40-49		16%
50+		14%

Fig. 04

Worldwide distribution

16.6%

of the worldwide Poet audience comes from United States.

Worldwide audience distribution share by country for Poet
Country	Share
United States	16.6%
Italy	8.0%
Mexico	7.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Poet audience in United States is strongest.

Fig. 05

Top regions by affinity

Poet fans by region: top regions in United States
#	Region	Reach	×
01	South Dakota	~60K	4.36×
02	Iowa	~80K	1.58×
03	Texas	~600K	1.13×
04	Vermont	~10K	1.12×
05	Nebraska	~40K	1.11×
06	New York	~400K	1.08×
07	Washington	~100K	1.08×
08	California	~700K	1.05×
09	Minnesota	~90K	1.02×
10	Kansas	~50K	1.02×
11	Virginia	~200K	1.00×
12	Indiana	~100K	1.00×
13	Montana	~20K	1.00×
14	Massachusetts	~100K	0.99×
15	Oregon	~70K	0.99×
16	Georgia	~200K	0.97×
17	New Hampshire	~20K	0.97×
18	Maine	~20K	0.96×
19	Washington, District of Columbia	~20K	0.96×
20	Alaska	~10K	0.96×
21	Oklahoma	~70K	0.95×
22	Tennessee	~100K	0.93×
23	Maryland	~100K	0.93×
24	New Mexico	~30K	0.93×
25	Hawaii	~20K	0.92×
26	Pennsylvania	~200K	0.91×
27	North Carolina	~200K	0.91×
28	Connecticut	~60K	0.91×
29	Illinois	~200K	0.90×
30	New Jersey	~100K	0.90×
31	Missouri	~90K	0.90×
32	Alabama	~80K	0.90×
33	Michigan	~100K	0.88×
34	Arkansas	~50K	0.88×
35	Utah	~50K	0.87×
36	Idaho	~30K	0.87×
37	Louisiana	~70K	0.86×
38	Mississippi	~40K	0.86×
39	North Dakota	~10K	0.86×
40	Ohio	~200K	0.85×
41	Kentucky	~70K	0.85×
42	Arizona	~100K	0.84×
43	West Virginia	~20K	0.84×
44	Rhode Island	~20K	0.83×
45	Colorado	~80K	0.81×
46	South Carolina	~80K	0.81×
47	Florida	~300K	0.80×
48	Wisconsin	~80K	0.80×
49	Nevada	~50K	0.79×
50	Delaware	~10K	0.77×

Affinity by region — Poet, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Poet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Poet audience
#	Interest	Category	×
01	Lyric poetry	Literature	8.52×
02	Web server	Technology & Electronics	4.77×
03	E-book readers	Technology & Electronics	2.98×
04	Western Union	Business & Career	2.77×
05	Spanish language	Politics & Society	2.65×
06	Natural skin care	Beauty & Wellness	2.46×
07	Barnes & Noble	Literature	2.40×
08	Motivational speaking	Business & Career	2.27×
09	New York Post	News	2.22×
10	Innovation	Business & Career	2.14×
11	Diary	Kids & Family	2.08×
12	Do it yourself (DIY)	Home & Garden	1.99×
13	Las Vegas	Travel & Leisure	1.93×
14	Digital photography	Business & Career	1.77×
15	Department store	Shopping	1.77×
16	Harry Potter	Movies & TV	1.62×
17	Fiction books	Literature	1.62×
18	Radio	Technology & Electronics	1.62×
19	Nike	Fashion & Accessoires	1.62×
20	Spotify	Internet & Social Media	1.54×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Poet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Poet audience · What stands out
Trait	Cluster	Score
Mindfulness	BALANCE	1.73×
Patriotism	CONSERVATISM	1.72×
Spirituality	BALANCE	1.51×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Poet audience · Rather not
Trait	Cluster	Score
Family Orientation	CONSERVATISM	0.80×
Convenience Orientation	PREMIUM	0.83×
Quality Awareness	PREMIUM	0.84×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Poet have in United States?

Poet has an estimated audience of 6,320,132 people in United States, concentrated in California and Texas.

What is the gender split and age of Poet fans?

66.0% of Poet fans are female, 34.0% are male, with an average age of 34.9 years.

Which brands do Poet fans like most?

Poet fans show strongest brand affinity for Do it yourself (DIY) (1.99×), Web server (4.77×), and Spotify (1.54×) over the country average.

Where do Poet fans live in United States?

Poet fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Poet fans also like?

Beyond Poet itself, the audience over-indexes on Web server (4.77×), Spotify (1.54×), Spanish language (2.65×), and Harry Potter (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Poet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Poet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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