Porta Möbel Audience in Germany
Porta Möbel has an estimated audience of 718,193 people in Germany. 67.9% are female, 32.1% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: IKEA, Deichmann, Real property, JYSK, Rossmann.
The average Porta Möbel fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include IKEA, Deichmann, Real property, with strongest over-indexing on IKEA (3.11× the country average). Demographically, the Porta Möbel audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 31 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture shop
Demographics of Porta Möbel fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 40.1 |
| Estimated audience size | 718,193 |
Audience persona
The typical Porta Möbel fan in Germany is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 405,545 | 2.58× |
| Nordrhein-Westfalen | 404,476 | 2.57× |
| Niedersachsen | 189,033 | 2.71× |
| Niedersachsen | 188,483 | 2.7× |
| Brandenburg | 53,439 | 2.4× |
| Sachsen | 49,221 | 1.4× |
| Sachsen | 42,085 | 1.19× |
| Sachsen-Anhalt | 40,763 | 2.19× |
| Brandenburg | 36,899 | 1.66× |
| Sachsen-Anhalt | 35,388 | 1.9× |
| Berlin | 33,062 | 1.03× |
| Rheinland-Pfalz | 26,692 | 0.74× |
| Hessen | 26,469 | 0.48× |
| Berlin | 26,408 | 0.82× |
| Rheinland-Pfalz | 25,929 | 0.72× |
| Bayern | 23,732 | 0.21× |
| Hessen | 23,405 | 0.43× |
| Bayern | 15,968 | 0.14× |
| Thüringen | 14,298 | 0.78× |
| Baden-Württemberg | 13,641 | 0.14× |
| Thüringen | 13,216 | 0.72× |
| Hamburg | 10,937 | 0.67× |
| Hamburg | 9,812 | 0.6× |
| Schleswig-Holstein | 8,349 | 0.32× |
| Schleswig-Holstein | 6,364 | 0.25× |
| Mecklenburg-Vorpommern | 5,183 | 0.38× |
| Mecklenburg-Vorpommern | 4,134 | 0.3× |
| Bremen | 2,020 | 0.33× |
| Saarland | 1,975 | 0.22× |
| Bremen | 1,607 | 0.26× |
| Saarland | 1,220 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IKEA | 3.11× | Home & Garden |
| Deichmann | 2.48× | Shopping |
| Real property | 4.4× | Home & Garden |
| JYSK | 3.13× | Home & Garden |
| Rossmann | 2.2× | Shopping |
| Ariana Grande | 4.43× | Music & Radio |
| RTL Television | 2.7× | Movies & TV |
| Obi (store) | 1.7× | Shopping |
| C&A | 2.43× | Shopping |
| Ernsting's family | 2.98× | Shopping |
| H&M | 1.76× | Shopping |
| Western Union | 3.2× | Business & Career |
| porta Möbel | 5.71× | Shopping |
| Lidl | 1.66× | Shopping |
| Netto Marken-Discount | 1.7× | Shopping |
| Bauhaus | 1.73× | Shopping |
| Furniture | 1.56× | Home & Garden |
| Do it yourself (DIY) | 1.62× | Home & Garden |
| Satire | 3.04× | Literature |
| TK Maxx | 1.76× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.61 |
| DIY Mentality | THRILL | 1.57 |
| Creativity | OPEN | 1.25 |
| Family Orientation | CONSERVATISM | 1.2 |
| Sustainability | BALANCE | 1.18 |
| Price Sensitivity | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.2% |
| Netherlands | 0.5% |
| Brazil | 0.5% |
See Porta Möbel audiences in other countries
More Furniture shop audiences in Germany
- Segmüller (1,953,730)
- XxxLutz (1,743,944)
- porta Möbel (1,626,112)
- Habitat (1,186,868)
- Möbel Martin (899,835)
Frequently asked questions
How many fans does Porta Möbel have in Germany?
Porta Möbel has an estimated audience of 718,193 people in Germany, concentrated in Nordrhein-Westfalen and Nordrhein-Westfalen.
What is the gender split and age of Porta Möbel fans?
67.9% of Porta Möbel fans are female, 32.1% are male, with an average age of 40.1 years.
Which brands do Porta Möbel fans like most?
Porta Möbel fans show strongest brand affinity for IKEA (3.11×), Deichmann (2.48×), and Real property (4.4×) over the country average.
Where do Porta Möbel fans live in Germany?
Porta Möbel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 405,545), Nordrhein-Westfalen (reach 404,476), and Niedersachsen (reach 189,033). These three regions account for the largest share of the active audience.
What other brands do Porta Möbel fans also like?
Beyond Porta Möbel itself, the audience over-indexes on Deichmann (2.48×), Real property (4.4×), JYSK (3.13×), and Rossmann (2.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Porta Möbel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.