Rascasse Audience Intelligence

SAP Solution Manager Audience in Germany

A data profile of the people who buy, follow and care about SAP Solution Manager in Germany — modelled from more than twelve digital signal sources. SAP Solution Manager has an estimated audience of 43,411 people in Germany.

#13835among Topic in Germany

The average SAP Solution Manager fan in Germany is 45.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include SAP HANA, MongoDB, Oracle Corporation, with strongest over-indexing on SAP HANA (188.33× the country average).

Demographically, the SAP Solution Manager audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SAP Solution Manager fan in Germany is more male, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for SAP HANA.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the SAP Solution Manager profile in Germany.

Audience size
43K
in Germany
Gender
34.2%♀
65.8% male
Age
45.9
average years
Country rank
#52548
Topic in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SAP Solution Manager fans

34.2% are female, 65.8% are male, average age 45.9.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for SAP Solution Manager audience in Germany
MetricValue
Female34.2%
Male65.8%
Average age45.9
Estimated audience size43,411
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the SAP Solution Manager audience in Germany
Age bracketShare%
16-198%
20-2912%
30-3920%
40-4921%
50+39%
Fig. 04

Worldwide distribution

5.3%

of the worldwide SAP Solution Manager audience comes from Germany.

Worldwide audience distribution share by country for SAP Solution Manager
CountryShare
United States50.0%
India15.8%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SAP Solution Manager audience in Germany is strongest.

Fig. 05

Top regions by affinity

SAP Solution Manager fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~2K2.22×
02Berlin~3K1.77×
03Hessen~4K1.34×
04Baden-Württemberg~7K1.21×
05Bayern~8K1.19×
06Bremen<1K1.12×
07Saarland<1K1.02×
08Nordrhein-Westfalen~9K0.95×
09Mecklenburg-Vorpommern<1K0.92×
10Thüringen<1K0.90×
11Sachsen-Anhalt~1K0.89×
12Rheinland-Pfalz~2K0.87×
13Brandenburg~1K0.86×
14Schleswig-Holstein~1K0.83×
15Sachsen~2K0.79×
16Niedersachsen~3K0.72×
Fig. 06

Affinity by region

Affinity by region — SAP Solution Manager, Germany
0.72×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SAP Solution Manager audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SAP Solution Manager audience
#·InterestCategoryAffinity×
01SAP HANATechnology & Electronics188.33×
02SAP Business OneBusiness & Career121.70×
03MongoDBTechnology & Electronics96.68×
04Bachelor of Information TechnologyBusiness & Career77.15×
05NoSQLTechnology & Electronics73.49×
06SAP ArenaSports70.69×
07Ruby on RailsTechnology & Electronics55.55×
08Oracle CorporationTechnology & Electronics51.14×
09JIRATechnology & Electronics34.13×
10Stack OverflowTechnology & Electronics26.82×
11AngularJSTechnology & Electronics23.48×
12GitHubInternet & Social Media20.00×
13UdemyBusiness & Career20.00×
14MechatronicsBusiness & Career20.00×
15Data scienceBusiness & Career19.31×
16Web serverTechnology & Electronics14.50×
17Computer securityBusiness & Career12.50×
18PaybackShopping9.52×
19NatureHome & Garden6.23×
20FamilyKids & Family3.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SAP Solution Manager audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SAP Solution Manager audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.28×
Career OrientationPOWER2.42×
SustainabilityBALANCE2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SAP Solution Manager audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
CreativityOPEN0.75×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SAP Solution Manager have in Germany?

SAP Solution Manager has an estimated audience of 43,411 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of SAP Solution Manager fans?

34.2% of SAP Solution Manager fans are female, 65.8% are male, with an average age of 45.9 years.

03

Which brands do SAP Solution Manager fans like most?

SAP Solution Manager fans show strongest brand affinity for SAP HANA (188.33×), MongoDB (96.68×), and Oracle Corporation (51.14×) over the country average.

04

Where do SAP Solution Manager fans live in Germany?

SAP Solution Manager fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~9K), Bayern (reach ~8K), and Baden-Württemberg (reach ~7K). These three regions account for the largest share of the active audience.

05

What other brands do SAP Solution Manager fans also like?

Beyond SAP Solution Manager itself, the audience over-indexes on MongoDB (96.68×), Oracle Corporation (51.14×), GitHub (20×), and Bachelor of Information Technology (77.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in Germany

See SAP Solution Manager audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SAP Solution Manager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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