A data profile of the people who buy, follow and care about Silbermond in Germany — modelled from more than twelve digital signal sources. Silbermond has an estimated audience of 478,781 people in Germany.
The average Silbermond fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Sachsen, Niedersachsen.
Top brand affinities include Sarah Connor, Stefanie Kloß, Johannes Oerding, with strongest over-indexing on Sarah Connor (9.39× the country average).
Demographically, the Silbermond audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Silbermond fan in Germany is more female, around 39.8 years old, with strong Pet Ownership tendencies and a notable affinity for Sarah Connor.
The key figures that characterise the Silbermond profile in Germany.
72.1% are female, 27.9% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 39.8 |
| Estimated audience size | 478,781 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 25% | |
| 40-49 | 26% | |
| 50+ | 15% |
of the worldwide Silbermond audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 76.0% |
| Austria | 5.0% |
| Switzerland | 3.5% |
Where the Silbermond audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~50K | 2.32× | |
| 02 | Mecklenburg-Vorpommern | ~10K | 1.39× | |
| 03 | Thüringen | ~20K | 1.31× | |
| 04 | Brandenburg | ~20K | 1.19× | |
| 05 | Sachsen-Anhalt | ~10K | 1.15× | |
| 06 | Niedersachsen | ~50K | 1.13× | |
| 07 | Schleswig-Holstein | ~10K | 0.91× | |
| 08 | Rheinland-Pfalz | ~20K | 0.87× | |
| 09 | Hamburg | ~9K | 0.83× | |
| 10 | Nordrhein-Westfalen | ~80K | 0.81× | |
| 11 | Berlin | ~20K | 0.75× | |
| 12 | Saarland | ~4K | 0.75× | |
| 13 | Bremen | ~3K | 0.71× | |
| 14 | Hessen | ~20K | 0.68× | |
| 15 | Baden-Württemberg | ~40K | 0.67× | |
| 16 | Bayern | ~50K | 0.63× |
The strongest cross-interests of the Silbermond audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stefanie Kloß | Music & Radio | 31.30× | ||
| 02 | Johannes Oerding | Music & Radio | 13.05× | ||
| 03 | Max Giesinger | Music & Radio | 11.43× | ||
| 04 | Yvonne Catterfeld | Music & Radio | 10.97× | ||
| 05 | Mark Forster | Music & Radio | 10.00× | ||
| 06 | Wincent Weiss | Music & Radio | 9.74× | ||
| 07 | Sarah Connor | Music & Radio | 9.39× | ||
| 08 | The Masked Singer | Movies & TV | 8.65× | ||
| 09 | Gil Ofarim | Music & Radio | 8.18× | ||
| 10 | Michael Patrick Kelly | Music & Radio | 8.01× | ||
| 11 | Maite Kelly | Music & Radio | 7.81× | ||
| 12 | Unheilig | Music & Radio | 7.53× | ||
| 13 | Herbert Grönemeyer | Music & Radio | 6.64× | ||
| 14 | In aller Freundschaft | Movies & TV | 5.61× | ||
| 15 | Thomas Gottschalk | Movies & TV | 5.18× | ||
| 16 | Michelle | Music & Radio | 5.18× | ||
| 17 | Bares für Rares | Movies & TV | 5.00× | ||
| 18 | Roland Kaiser | Music & Radio | 4.31× | ||
| 19 | Helene Fischer | Music & Radio | 4.14× | ||
| 20 | Harry Potter | Movies & TV | 2.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.41× | |
| Extroversion | THRILL | 1.34× | |
| Tradition | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.54× | |
| Luxury Orientation | PREMIUM | 0.55× | |
| Quality Awareness | PREMIUM | 0.70× |
Silbermond has an estimated audience of 478,781 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.
72.1% of Silbermond fans are female, 27.9% are male, with an average age of 39.8 years.
Silbermond fans show strongest brand affinity for Sarah Connor (9.39×), Stefanie Kloß (31.3×), and Johannes Oerding (13.05×) over the country average.
Silbermond fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Sachsen (reach ~50K), and Niedersachsen (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Silbermond itself, the audience over-indexes on Stefanie Kloß (31.3×), Johannes Oerding (13.05×), Gil Ofarim (8.18×), and Wincent Weiss (9.74×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Silbermond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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