Rascasse Audience Intelligence

Vampire Audience in Germany

A data profile of the people who buy, follow and care about Vampire in Germany — modelled from more than twelve digital signal sources. Vampire has an estimated audience of 334,854 people in Germany.

#94among Video game in Germany#5818among Topic in Germany#286in Literature

The average Vampire fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Smallville, Midsomer Murders, Courteney Cox, with strongest over-indexing on Smallville (12.46× the country average).

Demographically, the Vampire audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vampire fan in Germany is more female, around 33.5 years old, with strong Extroversion tendencies and a notable affinity for Smallville.

Category: Literature · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vampire profile in Germany.

Audience size
335K
in Germany
Gender
64.0%♀
36.0% male
Age
33.5
average years
Country rank
#16044
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vampire fans

64.0% are female, 36.0% are male, average age 33.5.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Vampire audience in Germany
MetricValue
Female64.0%
Male36.0%
Average age33.5
Estimated audience size334,854
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Vampire audience in Germany
Age bracketShare%
16-1932%
20-2923%
30-3921%
40-4917%
50+7%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Vampire audience comes from Germany.

Worldwide audience distribution share by country for Vampire
CountryShare
United States40.0%
United Kingdom6.3%
Germany3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vampire audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vampire fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.10×
02Nordrhein-Westfalen~80K1.09×
03Niedersachsen~40K1.08×
04Baden-Württemberg~50K1.05×
05Rheinland-Pfalz~20K1.04×
06Bremen~3K1.03×
07Schleswig-Holstein~10K1.00×
08Saarland~4K0.99×
09Hessen~30K0.98×
10Berlin~10K0.98×
11Brandenburg~10K0.97×
12Sachsen-Anhalt~8K0.97×
13Hamburg~7K0.97×
14Sachsen~20K0.95×
15Thüringen~8K0.94×
16Mecklenburg-Vorpommern~6K0.89×
Fig. 06

Affinity by region

Affinity by region — Vampire, Germany
0.89×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vampire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vampire audience
#·InterestCategoryAffinity×
01Courteney CoxMovies & TV15.87×
02Yvonne StrahovskiMovies & TV15.87×
03Vincent D'OnofrioMovies & TV15.87×
04Paul WesleyMovies & TV15.87×
05Blue Bloods (TV series)Movies & TV15.87×
06Midsomer MurdersMovies & TV14.61×
07Revenge (TV series)Movies & TV14.52×
08SmallvilleMovies & TV12.46×
09Dylan O'BrienMovies & TV11.97×
10One Tree Hill (TV series)Movies & TV11.24×
11Jensen AcklesMovies & TV10.94×
12Eyes Wide ShutMovies & TV10.63×
13Person of Interest (TV series)Movies & TV8.94×
14Dexter (TV series)Movies & TV7.73×
15Sabrina CarpenterMusic & Radio7.04×
16Peaky Blinders (TV series)Movies & TV6.80×
17Henry CavillMovies & TV6.14×
18Robert RedfordMovies & TV5.50×
19SupermanMovies & TV3.23×
20Harry PotterMovies & TV2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vampire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vampire audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.08×
TraditionCONSERVATISM1.49×
IndividualismJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vampire audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.69×
Luxury OrientationPREMIUM0.72×
Quality AwarenessPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vampire have in Germany?

Vampire has an estimated audience of 334,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vampire fans?

64.0% of Vampire fans are female, 36.0% are male, with an average age of 33.5 years.

03

Which brands do Vampire fans like most?

Vampire fans show strongest brand affinity for Smallville (12.46×), Midsomer Murders (14.61×), and Courteney Cox (15.87×) over the country average.

04

Where do Vampire fans live in Germany?

Vampire fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Vampire fans also like?

Beyond Vampire itself, the audience over-indexes on Midsomer Murders (14.61×), Courteney Cox (15.87×), Yvonne Strahovski (15.87×), and Harry Potter (2.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Vampire audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vampire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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