Vampire Audience in Germany
Vampire has an estimated audience of 334,854 people in Germany. 64.0% are female, 36.0% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Rossmann, Goop, Loincloth, Grace Slick.
The average Vampire fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Rossmann, Goop, with strongest over-indexing on Dog breed (2.28× the country average). Demographically, the Vampire audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Video game
Demographics of Vampire fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 33.5 |
| Estimated audience size | 334,854 |
Audience persona
The typical Vampire fan in Germany is more female, around 33.5 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,039 | 1.11× |
| Bayern | 61,762 | 1.15× |
| Baden-Württemberg | 49,476 | 1.08× |
| Niedersachsen | 36,798 | 1.13× |
| Hessen | 24,904 | 0.98× |
| Rheinland-Pfalz | 17,283 | 1.03× |
| Sachsen | 15,760 | 0.96× |
| Berlin | 15,035 | 1× |
| Schleswig-Holstein | 11,905 | 0.99× |
| Brandenburg | 9,906 | 0.95× |
| Sachsen-Anhalt | 8,294 | 0.96× |
| Thüringen | 7,805 | 0.91× |
| Hamburg | 7,356 | 0.97× |
| Mecklenburg-Vorpommern | 5,359 | 0.84× |
| Saarland | 3,848 | 0.94× |
| Bremen | 2,867 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.28× | Pets & Animals |
| Rossmann | 1.74× | Shopping |
| Goop | 15.87× | Internet & Social Media |
| Loincloth | 5.9× | Fashion & Accessoires |
| Grace Slick | 16.8× | Music & Radio |
| Mustard seed | 15.87× | Food & Beverages |
| Personalised Gifts | 2.56× | Home & Garden |
| Esra Erol | 6.76× | Movies & TV |
| The Hollies (Official) | 7.64× | Music & Radio |
| Figure painting (hobby) | 4.33× | Arts & Culture |
| Hocus Pocus | 8.02× | Movies & TV |
| The Nice Guys | 5.36× | Movies & TV |
| Camargue | 11.15× | Travel & Leisure |
| Škoda Kodiaq | 1.71× | Cars & Mobility |
| Zagreb | 3.27× | Travel & Leisure |
| Este, Veneto | 1.83× | Travel & Leisure |
| DEFCON (video game) | 5.4× | Games |
| Chromebook | 4.68× | Technology & Electronics |
| Gov.uk | 3.85× | Politics & Society |
| Footloose (1984 film) | 3.44× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.73 |
| Pet Ownership | JOY | 1.48 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Tradition | CONSERVATISM | 1.36 |
| Mindfulness | BALANCE | 1.18 |
| Urban Lifestyle | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.1% |
| United Kingdom | 6.4% |
| Germany | 3.2% |
See Vampire audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Vampire have in Germany?
Vampire has an estimated audience of 334,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vampire fans?
64.0% of Vampire fans are female, 36.0% are male, with an average age of 33.5 years.
Which brands do Vampire fans like most?
Vampire fans show strongest brand affinity for Dog breed (2.28×), Rossmann (1.74×), and Goop (15.87×) over the country average.
Where do Vampire fans live in Germany?
Vampire fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,039), Bayern (reach 61,762), and Baden-Württemberg (reach 49,476). These three regions account for the largest share of the active audience.
What other brands do Vampire fans also like?
Beyond Vampire itself, the audience over-indexes on Rossmann (1.74×), Goop (15.87×), Loincloth (5.9×), and Grace Slick (16.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vampire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.