Rascasse Audience Intelligence

Vampire Audience in United States

A data profile of the people who buy, follow and care about Vampire in United States — modelled from more than twelve digital signal sources. Vampire has an estimated audience of 4,257,247 people in United States.

#33among Video game in United States#4160among Topic in United States#122in Literature

The average Vampire fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Barnes & Noble, Harry Potter, with strongest over-indexing on Superman (2.57× the country average).

Demographically, the Vampire audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vampire fan in United States is more female, around 34.9 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Category: Literature · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vampire profile in United States.

Audience size
4.3M
in United States
Gender
70.4%♀
29.6% male
Age
34.9
average years
Country rank
#7624
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vampire fans

70.4% are female, 29.6% are male, average age 34.9.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Vampire audience in United States
MetricValue
Female70.4%
Male29.6%
Average age34.9
Estimated audience size4,257,247
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Vampire audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

40.0%

of the worldwide Vampire audience comes from United States.

Worldwide audience distribution share by country for Vampire
CountryShare
United States40.0%
United Kingdom6.3%
Germany3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vampire audience in United States is strongest.

Fig. 05

Top regions by affinity

Vampire fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~80K1.49×
02Texas~400K1.21×
03Mississippi~40K1.18×
04Georgia~200K1.17×
05Kentucky~60K1.16×
06Utah~40K1.15×
07Oklahoma~50K1.12×
08West Virginia~20K1.12×
09California~500K1.11×
10Indiana~90K1.11×
11Arkansas~40K1.09×
12Alabama~60K1.08×
13Pennsylvania~200K1.07×
14New Mexico~20K1.07×
15Ohio~100K1.05×
16North Carolina~100K1.05×
17Maryland~80K1.05×
18Virginia~100K1.04×
19Arizona~90K1.04×
20Missouri~70K1.04×
21South Carolina~70K1.03×
22Nevada~40K1.03×
23Kansas~30K1.02×
24Illinois~100K1.01×
25Oregon~50K1.01×
26Alaska~9K1.01×
27Washington~90K1.00×
28Idaho~20K0.99×
29Michigan~100K0.98×
30Tennessee~80K0.98×
31Nebraska~20K0.97×
32New Jersey~100K0.95×
33South Dakota~9K0.95×
34New York~200K0.94×
35Florida~300K0.92×
36Connecticut~40K0.92×
37Colorado~60K0.91×
38Massachusetts~80K0.90×
39Rhode Island~10K0.90×
40Vermont~7K0.90×
41Hawaii~20K0.89×
42Maine~10K0.89×
43North Dakota~8K0.89×
44Wisconsin~60K0.88×
45Montana~10K0.88×
46Delaware~10K0.88×
47Iowa~30K0.87×
48Minnesota~50K0.84×
49New Hampshire~10K0.84×
50Washington, District of Columbia~9K0.73×
Fig. 06

Affinity by region

Affinity by region — Vampire, United States
0.73×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vampire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vampire audience
#·InterestCategoryAffinity×
01The Vampire DiariesMovies & TV6.00×
02Supernatural (U.S. TV series)Movies & TV5.50×
03GoodreadsLiterature4.58×
04Barnes & NobleLiterature4.22×
05Henry CavillMovies & TV3.81×
06Winona RyderMovies & TV3.79×
07AMC (TV channel)Movies & TV3.72×
08Britney SpearsMusic & Radio2.73×
09Game of ThronesMovies & TV2.64×
10SupermanMovies & TV2.57×
11BatmanMovies & TV2.27×
12Harry PotterMovies & TV2.08×
13Natural skin careBeauty & Wellness2.06×
14Romance novelsLiterature1.89×
15Vintage clothingFashion & Accessoires1.83×
16NostalgiaHome & Garden1.68×
17Do it yourself (DIY)Home & Garden1.67×
18DisneylandTravel & Leisure1.64×
19Fiction booksLiterature1.56×
20PodcastMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vampire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vampire audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.76×
PatriotismCONSERVATISM1.36×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vampire audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
Luxury OrientationPREMIUM0.73×
Family OrientationCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vampire have in United States?

Vampire has an estimated audience of 4,257,247 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vampire fans?

70.4% of Vampire fans are female, 29.6% are male, with an average age of 34.9 years.

03

Which brands do Vampire fans like most?

Vampire fans show strongest brand affinity for Superman (2.57×), Barnes & Noble (4.22×), and Harry Potter (2.08×) over the country average.

04

Where do Vampire fans live in United States?

Vampire fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Vampire fans also like?

Beyond Vampire itself, the audience over-indexes on Barnes & Noble (4.22×), Harry Potter (2.08×), Do it yourself (DIY) (1.67×), and Britney Spears (2.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Vampire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vampire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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