Vermisst Audience in Germany
Vermisst has an estimated audience of 304,586 people in Germany. 84.9% are female, 15.1% are male, average age 45.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Time (magazine), Rossmann, Artistic inspiration, Saving.
The average Vermisst fan in Germany is 45.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Time (magazine), Rossmann, with strongest over-indexing on Home Office (4.51× the country average). Demographically, the Vermisst audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Vermisst fans
| Metric | Value |
|---|---|
| Female | 84.9% |
| Male | 15.1% |
| Average age | 45.8 |
| Estimated audience size | 304,586 |
Audience persona
The typical Vermisst fan in Germany is more female, around 45.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,463 | 1.09× |
| Bayern | 55,712 | 1.14× |
| Baden-Württemberg | 51,813 | 1.25× |
| Niedersachsen | 33,428 | 1.13× |
| Hessen | 21,049 | 0.91× |
| Sachsen | 16,608 | 1.11× |
| Rheinland-Pfalz | 14,045 | 0.92× |
| Berlin | 13,804 | 1.01× |
| Schleswig-Holstein | 10,254 | 0.94× |
| Hamburg | 9,913 | 1.44× |
| Brandenburg | 9,211 | 0.97× |
| Sachsen-Anhalt | 7,172 | 0.91× |
| Thüringen | 6,822 | 0.88× |
| Mecklenburg-Vorpommern | 5,195 | 0.89× |
| Saarland | 2,825 | 0.76× |
| Bremen | 1,710 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 4.51× | Business & Career |
| Time (magazine) | 6.21× | News |
| Rossmann | 2.31× | Shopping |
| Artistic inspiration | 1.89× | Arts & Culture |
| Saving | 1.8× | Business & Career |
| Jack White | 2.2× | Movies & TV |
| Granola | 8.62× | Food & Beverages |
| Mothercare | 1.57× | Kids & Family |
| Home Delivery | 1.87× | Food & Beverages |
| Headhunters (film) | 3.12× | Movies & TV |
| Figure painting (hobby) | 2.63× | Arts & Culture |
| Zamalek SC | 3.41× | Sports |
| Radio Sarajevo | 4.77× | Music & Radio |
| Oliver Kahn | 1.97× | Sports |
| Competitive dance | 2.86× | Sports |
| Preacher (comics) | 3.5× | Literature |
| Emperor Entertainment Group | 1.93× | Business & Career |
| New Era (Namibia) | 2.13× | News |
| Esra Erol | 2.73× | Movies & TV |
| Janet Evanovich | 11.17× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.95 |
| Family Orientation | CONSERVATISM | 1.32 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Community Orientation | OPEN | 1.23 |
| Pet Ownership | JOY | 1.2 |
| Healthy Lifestyle | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.4% |
| Austria | 9.8% |
| Switzerland | 7.5% |
See Vermisst audiences in other countries
More TV show audiences in Germany
- Sportschau (12,473,404)
- Storm of Love (5,856,999)
- Heute (4,908,452)
- Dahoam is Dahoam (3,769,462)
- Bauer sucht Frau (3,559,258)
Frequently asked questions
How many fans does Vermisst have in Germany?
Vermisst has an estimated audience of 304,586 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vermisst fans?
84.9% of Vermisst fans are female, 15.1% are male, with an average age of 45.8 years.
Which brands do Vermisst fans like most?
Vermisst fans show strongest brand affinity for Home Office (4.51×), Time (magazine) (6.21×), and Rossmann (2.31×) over the country average.
Where do Vermisst fans live in Germany?
Vermisst fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,463), Bayern (reach 55,712), and Baden-Württemberg (reach 51,813). These three regions account for the largest share of the active audience.
What other brands do Vermisst fans also like?
Beyond Vermisst itself, the audience over-indexes on Time (magazine) (6.21×), Rossmann (2.31×), Artistic inspiration (1.89×), and Saving (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vermisst. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.