A data profile of the people who buy, follow and care about Victorius in Germany — modelled from more than twelve digital signal sources. Victorius has an estimated audience of 1,091,286 people in Germany.
The average Victorius fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Pierre Franckh, Cameron Diaz, Kenneth Branagh, with strongest over-indexing on Pierre Franckh (74.54× the country average).
Demographically, the Victorius audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Victorius fan in Germany is more male, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Pierre Franckh.
The key figures that characterise the Victorius profile in Germany.
28.1% are female, 71.9% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 39.7 |
| Estimated audience size | 1,091,286 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 25% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 15% |
of the worldwide Victorius audience comes from Germany.
| Country | Share |
|---|---|
| United States | 39.7% |
| Germany | 8.3% |
| Italy | 6.9% |
Where the Victorius audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~300K | 1.17× | |
| 02 | Niedersachsen | ~100K | 1.17× | |
| 03 | Hessen | ~90K | 1.08× | |
| 04 | Sachsen-Anhalt | ~30K | 1.07× | |
| 05 | Berlin | ~50K | 1.04× | |
| 06 | Rheinland-Pfalz | ~50K | 1.03× | |
| 07 | Hamburg | ~20K | 1.02× | |
| 08 | Saarland | ~10K | 1.00× | |
| 09 | Baden-Württemberg | ~100K | 0.99× | |
| 10 | Bremen | ~9K | 0.96× | |
| 11 | Schleswig-Holstein | ~40K | 0.94× | |
| 12 | Brandenburg | ~30K | 0.94× | |
| 13 | Sachsen | ~50K | 0.92× | |
| 14 | Thüringen | ~20K | 0.92× | |
| 15 | Bayern | ~200K | 0.91× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.87× |
The strongest cross-interests of the Victorius audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pierre Franckh | Movies & TV | 74.54× | ||
| 02 | Cameron Diaz | Movies & TV | 19.65× | ||
| 03 | Once upon a time | Movies & TV | 19.63× | ||
| 04 | High School DxD | Movies & TV | 19.62× | ||
| 05 | Kenneth Branagh | Movies & TV | 18.76× | ||
| 06 | Creedence Clearwater Revival | Music & Radio | 18.64× | ||
| 07 | Paulo Coelho | Literature | 18.58× | ||
| 08 | Beth Hart | Music & Radio | 17.28× | ||
| 09 | Steve Carell | Movies & TV | 13.73× | ||
| 10 | Jethro Tull (band) | Music & Radio | 11.94× | ||
| 11 | Smyths Toys Superstores | Shopping | 11.28× | ||
| 12 | Alice Cooper (band) | Music & Radio | 9.59× | ||
| 13 | General practitioner | Health | 9.09× | ||
| 14 | Old Testament | Politics & Society | 7.45× | ||
| 15 | Jack White | Movies & TV | 5.99× | ||
| 16 | Keira Knightley | Movies & TV | 5.76× | ||
| 17 | Natalie Portman | Movies & TV | 5.53× | ||
| 18 | Kitchen | Home & Garden | 2.22× | ||
| 19 | Tagesschau | Movies & TV | 2.21× | ||
| 20 | Müller (company) | Food & Beverages | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.45× | |
| Spirituality | BALANCE | 1.96× | |
| Indulgence | JOY | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Sports Activity | POWER | 0.81× | |
| Career Orientation | POWER | 0.88× |
Victorius has an estimated audience of 1,091,286 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
28.1% of Victorius fans are female, 71.9% are male, with an average age of 39.7 years.
Victorius fans show strongest brand affinity for Pierre Franckh (74.54×), Cameron Diaz (19.65×), and Kenneth Branagh (18.76×) over the country average.
Victorius fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Victorius itself, the audience over-indexes on Cameron Diaz (19.65×), Kenneth Branagh (18.76×), Creedence Clearwater Revival (18.64×), and Once upon a time (19.63×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Victorius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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