Rascasse Audience Intelligence

Delta Air Lines Target Market in United States

Delta Air Lines has an estimated audience of 6.1M people in United States.

#10among Airline in United States#612among brands in United States#474in Travel & Leisure

The average Delta Air Lines fan in United States is 45.0 years old, balanced, and lives primarily in Georgia.

By number of fans, Delta Air Lines ranks #10 among the 258 objects in Airline in United States — 7.1× the group median.

Its fans are 4.6 years older than the group average of 40.4.

Women make up 54.5% of the fan base, 3.2 percentage points more than the group average.

Compared with the other 257 objects in Airline, Delta Air Lines fans stand out for their interest in Dallas (1978 TV series), University of North Texas and Six Flags Over Texas.

Most fans live in Georgia, Florida, California.

Top affinities include Dallas (1978 TV series), University of North Texas, Six Flags Over Texas, with strongest over-indexing on Dallas (1978 TV series) (6.51× the country average).

Demographically, the Delta Air Lines audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

The typical Delta Air Lines fan in United States is balanced, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Dallas (1978 TV series).

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.1M
in United States
Gender
54.5%♀
45.5% male
Age
45.0
average years
Country rank
#5557
among all objects in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Delta Air Lines

54.5% are female, 45.5% are male, average age 45.0.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Delta Air Lines audience in United States
MetricValue
Female54.5%
Male45.5%
Average age45.0
Estimated audience size6.1M
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Delta Air Lines audience in United States
Age bracketShare%
16-2410%
25-3415%
35-4419%
45-5425%
55+31%
Fig. 04

Worldwide distribution

65.4%

of the worldwide Delta Air Lines audience comes from United States.

Worldwide audience distribution share by country for Delta Air Lines
CountryShare
United States65.4%
United Kingdom4.2%
Mexico4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Delta Air Lines customers by region in United States
#RegionReachAffinity×
01Georgia~600K3.10×
02Minnesota~200K2.06×
03Alaska~30K1.94×
04Utah~100K1.87×
05Hawaii~40K1.65×
06Michigan~300K1.62×
07Montana~30K1.44×
08Florida~600K1.42×
09Washington~200K1.38×
10North Dakota~20K1.31×
11New York~500K1.30×
12Idaho~40K1.27×
13Massachusetts~200K1.22×
14South Carolina~100K1.15×
15Nevada~60K1.02×
16Connecticut~70K1.01×
17Alabama~90K0.99×
18Oregon~70K0.94×
19South Dakota~20K0.94×
20North Carolina~200K0.93×
21New Hampshire~20K0.93×
22Tennessee~100K0.91×
23Maine~20K0.91×
24Wisconsin~100K0.90×
25Rhode Island~20K0.88×
26Ohio~200K0.86×
27Mississippi~50K0.85×
28Vermont~10K0.85×
29Nebraska~30K0.83×
30Virginia~100K0.81×
31Arizona~100K0.81×
32Kentucky~70K0.80×
33Washington, District of Columbia~10K0.80×
34California~500K0.72×
35Maryland~80K0.72×
36Louisiana~60K0.72×
37Iowa~40K0.72×
38Missouri~80K0.71×
39Indiana~90K0.69×
40Kansas~40K0.69×
41New Jersey~100K0.68×
42Colorado~70K0.68×
43Arkansas~40K0.65×
44Texas~300K0.62×
45New Mexico~20K0.62×
46Delaware~10K0.61×
47Illinois~100K0.57×
48Oklahoma~40K0.56×
49Pennsylvania~100K0.53×
50West Virginia~20K0.47×
Fig. 06

Affinity by region

Affinity by region — Delta Air Lines, United States
0.47×1.00×3.10×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Delta Air Lines audience vs. the country average
#·InterestCategoryAffinity×
01Dallas (1978 TV series)Movies & TV6.51×
02University of North TexasBusiness & Career6.15×
03Six Flags Over TexasTravel & Leisure5.79×
04Arlington, TexasTravel & Leisure5.41×
057-ElevenShopping5.38×
06Portland Trail BlazersSports5.04×
07Dallas MavericksSports5.02×
08United AirlinesTravel & Leisure4.89×
09MonterreyTravel & Leisure4.82×
10Cooper FlaggSports4.59×
11Fort Worth, TexasTravel & Leisure4.34×
12Miami HeatSports3.76×
13TelemundoMovies & TV3.54×
14San AntonioTravel & Leisure3.50×
15JetBlueTravel & Leisure3.22×
16BaltimoreTravel & Leisure3.11×
17Major League SoccerSports2.98×
18American AirlinesTravel & Leisure2.76×
19Lindsey GrahamPolitics & Society1.73×
20NBASports1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Delta Air Lines audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Delta Air Lines audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.97×
Luxury OrientationPREMIUM1.33×
TravellingTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Delta Air Lines audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
Early Adopter MentalityPOWER0.91×
PatriotismCONSERVATISM0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Airline audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Delta Air Lines over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/delta-air-lines-11867” · Methodology