Rascasse Audience Intelligence

Fila (company) Target Market in United States

Fila (company) has an estimated audience of 4M people in United States.

#16among Sportswear in United States
#892among brands in United States#404in Fashion & Accessoires

The average Fila (company) fan in United States is 36.3 years old, balanced, and lives primarily in California.

By number of fans, Fila (company) ranks #16 among the 101 objects in Sportswear in United States — 104.3× the group median.

Its fans are 1.5 years older than the group average of 34.8.

Women make up 48.0% of the fan base, 2.0 percentage points fewer than the group average.

Compared with the other 100 objects in Sportswear, Fila (company) fans stand out for their interest in Stray Kids, Fashion show and YouTube Music.

Most fans live in California, New York, Texas.

Top affinities include Stray Kids, Fashion show, YouTube Music, with strongest over-indexing on Stray Kids (2.38× the country average).

Demographically, the Fila (company) audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

The typical Fila (company) fan in United States is balanced, around 36.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stray Kids.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4M
in United States
Gender
48.0%♀
52.0% male
Age
36.3
average years
Country rank
#8139
among all objects in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Fila (company)

48.0% are female, 52.0% are male, average age 36.3.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Fila (company) audience in United States
MetricValue
Female48.0%
Male52.0%
Average age36.3
Estimated audience size4M
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Fila (company) audience in United States
Age bracketShare%
16-2426%
25-3424%
35-4420%
45-5417%
55+13%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Fila (company) audience comes from United States.

Worldwide audience distribution share by country for Fila (company)
CountryShare
United States16.6%
Italy7.8%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Fila (company) customers by region in United States
#RegionReachAffinity×
01New York~400K1.60×
02Maryland~100K1.44×
03Georgia~200K1.41×
04New Jersey~200K1.37×
05California~600K1.36×
06Washington, District of Columbia~10K1.36×
07Florida~300K1.21×
08Connecticut~50K1.20×
09Louisiana~70K1.19×
10Texas~300K1.18×
11Illinois~200K1.16×
12Massachusetts~100K1.16×
13Mississippi~40K1.15×
14Nevada~40K1.13×
15Michigan~100K1.12×
16Alabama~70K1.11×
17Pennsylvania~200K1.09×
18Virginia~100K1.09×
19Rhode Island~10K1.07×
20Delaware~10K1.06×
21North Carolina~100K1.05×
22South Carolina~70K1.05×
23Arizona~90K1.03×
24Washington~90K1.02×
25Ohio~100K1.00×
26Indiana~80K0.99×
27Missouri~70K0.98×
28Oregon~50K0.97×
29Utah~40K0.97×
30New Mexico~20K0.97×
31Arkansas~30K0.96×
32Tennessee~80K0.95×
33Kentucky~50K0.91×
34Oklahoma~40K0.91×
35Kansas~30K0.89×
36Colorado~60K0.87×
37Minnesota~60K0.87×
38Nebraska~20K0.84×
39Hawaii~10K0.84×
40Maine~10K0.83×
41Wisconsin~60K0.82×
42Iowa~30K0.81×
43Alaska~7K0.81×
44West Virginia~20K0.80×
45New Hampshire~10K0.80×
46North Dakota~7K0.79×
47South Dakota~8K0.78×
48Vermont~6K0.78×
49Idaho~20K0.72×
50Montana~9K0.70×
Fig. 06

Affinity by region

Affinity by region — Fila (company), United States
0.70×1.00×1.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Fila (company) audience vs. the country average
#·InterestCategoryAffinity×
01Stray KidsMusic & Radio2.38×
02Fashion showFashion & Accessoires2.28×
03YouTube MusicMusic & Radio2.22×
04Britney SpearsMusic & Radio2.17×
05New BalanceFashion & Accessoires2.17×
06Curly HairBeauty & Wellness2.12×
07Underground hip hopMusic & Radio2.01×
08H&MShopping1.91×
09Healthy habitsHealth1.90×
10Fashion NovaShopping1.86×
11ZendayaMovies & TV1.84×
12StreetwearFashion & Accessoires1.74×
13Ariana GrandeMusic & Radio1.74×
14Black Friday (shopping)Shopping1.72×
15AdidasFashion & Accessoires1.71×
16NikeFashion & Accessoires1.69×
17Los Angeles LakersSports1.67×
18NBA playoffsSports1.63×
19Harry PotterMovies & TV1.61×
20Taylor SwiftMusic & Radio1.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Fila (company) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Fila (company) audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.21×
Luxury OrientationPREMIUM1.11×
Quality AwarenessPREMIUM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Fila (company) audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.53×
SpiritualityBALANCE0.54×
Need for SecurityCONSERVATISM0.55×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sportswear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Fila (company) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/fila-company-3644” · Methodology