Rascasse Audience Intelligence

Pittsburgh Penguins Fan Demographics in United States

Pittsburgh Penguins has an estimated audience of 7.2M people in United States.

#6among Ice hockey in United States
#104among teams in United States#401in Sports

The average Pittsburgh Penguins fan in United States is 38.3 years old, more male, and lives primarily in Pennsylvania.

By number of fans, Pittsburgh Penguins ranks #5 among the 33 NHL teams in United States — 2.1× the group median.

Compared with the other 32 NHL teams, Pittsburgh Penguins fans stand out for their interest in Evgeni Malkin, Mario Lemieux and Pittsburgh Tribune-Review.

In Q2/2026, search interest was +236.4% on the same quarter a year earlier; the median across the group was +16.9%.

Interest is seasonal: January, March and April account for 41% of the year's searches, August is the quietest month.

Most fans live in Pennsylvania, Ohio, Florida.

Top affinities include Evgeni Malkin, Mario Lemieux, Connor McDavid, with strongest over-indexing on Evgeni Malkin (41.05× the country average).

Demographically, the Pittsburgh Penguins audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Extroversion.

The typical Pittsburgh Penguins fan in United States is more male, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Evgeni Malkin.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.2M
in United States
Gender
35.0%♀
65.0% male
Age
38.3
average years
Country rank
#4836
among all objects in United States
Fig. 01

Search interest · 12-month trend

+236%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Pittsburgh Penguins fans

35.0% are female, 65.0% are male, average age 38.3.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Pittsburgh Penguins audience in United States
MetricValue
Female35.0%
Male65.0%
Average age38.3
Estimated audience size7.2M
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Pittsburgh Penguins audience in United States
Age bracketShare%
16-2426%
25-3419%
35-4418%
45-5419%
55+19%
Fig. 04

Worldwide distribution

66.3%

of the worldwide Pittsburgh Penguins audience comes from United States.

Worldwide audience distribution share by country for Pittsburgh Penguins
CountryShare
United States66.3%
Canada19.0%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pittsburgh Penguins fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~4M15.04×
02West Virginia~300K6.74×
03Ohio~400K1.77×
04Delaware~30K1.22×
05South Carolina~100K1.17×
06Montana~30K1.13×
07Virginia~200K1.12×
08Maryland~100K1.06×
09North Carolina~200K0.90×
10Vermont~10K0.83×
11Florida~400K0.82×
12Wyoming~10K0.81×
13Alaska~10K0.76×
14New York~300K0.75×
15North Dakota~10K0.70×
16New Jersey~100K0.63×
17Colorado~80K0.63×
18Idaho~20K0.62×
19Maine~20K0.62×
20Connecticut~50K0.60×
21New Hampshire~20K0.60×
22Iowa~40K0.58×
23South Dakota~10K0.56×
24Indiana~80K0.55×
25Nevada~40K0.55×
26Michigan~100K0.54×
27New Mexico~20K0.53×
28Nebraska~20K0.53×
29Tennessee~80K0.52×
30Arizona~80K0.49×
31Kentucky~50K0.49×
32Massachusetts~70K0.47×
33Minnesota~60K0.47×
34Rhode Island~10K0.47×
35Wisconsin~60K0.45×
36Georgia~100K0.42×
37Alabama~50K0.42×
38Utah~30K0.42×
39Oregon~40K0.40×
40Hawaii~10K0.39×
41Missouri~50K0.37×
42Mississippi~20K0.36×
43Kansas~20K0.35×
44Illinois~90K0.34×
45Washington~60K0.34×
46Oklahoma~30K0.31×
47Arkansas~20K0.27×
48Texas~100K0.25×
49Louisiana~20K0.25×
50California~200K0.24×
Fig. 06

Affinity by region

Affinity by region — Pittsburgh Penguins, United States
0.24×1.00×15.04×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pittsburgh Penguins audience vs. the country average
#·InterestCategoryAffinity×
01Evgeni MalkinSports41.05×
02Mario LemieuxSports32.68×
03Connor McDavidSports30.50×
04Sidney CrosbySports29.76×
05Pittsburgh Tribune-ReviewNews26.54×
06Pittsburgh Post-GazetteNews25.00×
07Toronto Maple LeafsSports22.73×
08Monongahela RiverTravel & Leisure22.60×
09WPXIMovies & TV22.12×
10Eat'n ParkFood & Beverages21.38×
11Allegheny County, PennsylvaniaTravel & Leisure21.12×
12Alexander OvechkinSports19.08×
13Winnipeg JetsSports17.53×
14Calgary FlamesSports16.19×
15Pittsburgh PiratesSports10.40×
16USA HockeySports9.58×
17SheetzCars & Mobility7.48×
18Buffalo SabresSports7.08×
19Ice hockeySports4.31×
20Pittsburgh SteelersSports4.19×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pittsburgh Penguins audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pittsburgh Penguins audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.35×
ExtroversionTHRILL1.29×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pittsburgh Penguins audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
IndulgenceJOY0.79×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Pittsburgh Penguins over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/pittsburgh-penguins-1567” · Methodology