A data profile of the people who buy, follow and care about Tax in Denmark — modelled from more than twelve digital signal sources. Tax has an estimated audience of 719,297 people in Denmark.
Tax has an estimated audience of 719,297 people in Denmark. 41.0% are female, 59.0% are male, average age 46.2. Top brand affinities: Elgiganten, Biltema, Plug-in hybrid, Germany, Tesla Motors.
Top brand affinities include Elgiganten, Biltema, Plug-in hybrid, with strongest over-indexing on Elgiganten (1.96× the country average).
Demographically, the Tax audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Need for Security, Indulgence.
The typical Tax fan in Denmark is more male, around 46.2 years old, with strong Need for Security tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Tax profile in Denmark.
41.0% are female, 59.0% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 46.2 |
| Estimated audience size | 719,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Tax audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 34.4% |
| United Kingdom | 7.9% |
| Japan | 6.4% |
The strongest cross-interests of the Tax audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stuttgart | Travel & Leisure | 3.38× | ||
| 02 | Peugeot 208 | Cars & Mobility | 3.38× | ||
| 03 | Plug-in hybrid | Cars & Mobility | 3.11× | ||
| 04 | Vehicle leasing | Cars & Mobility | 2.87× | ||
| 05 | Credit (finance) | Business & Career | 2.50× | ||
| 06 | Compact car | Cars & Mobility | 2.46× | ||
| 07 | Automatic transmission | Cars & Mobility | 2.42× | ||
| 08 | Tesla Motors | Cars & Mobility | 2.31× | ||
| 09 | Used car | Cars & Mobility | 2.04× | ||
| 10 | Motorboat | Cars & Mobility | 2.03× | ||
| 11 | Elgiganten | Shopping | 1.96× | ||
| 12 | HVAC | Home & Garden | 1.86× | ||
| 13 | Renewable energy | Business & Career | 1.80× | ||
| 14 | SUVs | Cars & Mobility | 1.74× | ||
| 15 | Hardware store | Home & Garden | 1.72× | ||
| 16 | Škoda Auto | Cars & Mobility | 1.68× | ||
| 17 | Vacuum cleaner | Home & Garden | 1.68× | ||
| 18 | Germany | Travel & Leisure | 1.66× | ||
| 19 | Biltema | Business & Career | 1.65× | ||
| 20 | Breaking news | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.51× | |
| Indulgence | JOY | 1.37× | |
| Quality Awareness | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Mindfulness | BALANCE | 0.72× | |
| Creativity | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Tax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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